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Thursday, 26 November 1936

Senator HERBERT HAYS (Tasmania) . - Provision of £15,000 is made in division 111 for the Australian National Travel Association. How is this body constituted; what are the names of its personnel; what amount is paid by way of salary to the secretary; what are the conditions under which the organization was formed ; and to what extent is it working in co-operation with the State government tourist bureaux?

Senator Sir GEORGEPEARCE (Western Australia - .Minister for External Affairs) [11.12].- The Australian National Travel Association was formed in 1929 at the request of a number of Australian business men to undertake national advertising, the object being to attract a greater number of tourists to our shores, and, by cultivating good will and a better understanding of Australia's potentialities and dissipating ignorance of things Australian, to inspire confidence of investors, and thus enlarge the field for investment and industrial expansion. The association is governed by an honorary board composed of Mr. H. W. Clapp, chairman, representing the Australian railways; Mr. D. L. Dodwell, shipping interests; Mr. O. Lloyd Jones, Australian business interests; Mr. J. F. Murphy, Commonwealth Government representative; and Mr. O. W. Wilson, hotel interests. It derives its funds from contributions bv business interests, overseas shipping lines, Australian railways and the Commonwealth Government, and from the sales of publications, photographs, etc. Its activities are directed towards gaining favorable publicity for Australia by syndicating photographs, articles and news items to the press; by maintaining contact with travel selling agents and educating them in the attractions of Australia; by collaborating with shipping lines; and by broadcasting and lecturing. The association has representatives in Great Britain and the United States of America, and the Australian Trade Commissioners in Canada, New Zealand, Netherlands India, China and Japan, and the trade representative in France, act as representatives in those countries. In 1929-30 the Commonwealth grant was £1,000, and the contributions from other sources, £16,585. In 1933-34 the Commonwealth grant was increased to £5,000, but the contributions from other sources dropped . to £13,465. ' In 1935-36 the Commonwealth grant was increased to £10,000 and the contributions from other sources rose to £14,404', making a total of £24,404.

Senator Herbert Hays - Does the association work in co-operation with the States?

Senator Sir GEORGE PEARCE - Yes, with the State Tourist Bureaux.

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