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Tuesday, 7 December 1976
Page: 3395


Mr CHIPP (Hotham) - I did not get a guernsey during the second reading debate, and this is the first time that I have ever spoken twice in the Committee stage of a BUI. There is one point which I did not have time to make previously. I would, say unashamedly to the Tribunal that the Parliament- because the Green report asked this Parliament to debate the issueshould give the Tribunal guidelines in 2 areas. That is why I have some sympathy for the Labor amendment, but I do not think it answers the problem. I have spoken about the first matterlocal content. I think it would be a disaster if the fantastic achievements we have already made in local talent, drama, acting, writing and scripting were to go down the drain.

The only other point I make is that guidelines should be given to the Tribunal concerning children's programs. The only reason I am speaking today is that I am stupid enough, I suppose, to believe that the Tribunal, when it meets, will read the report of the parliamentary debate. It might be of use to members of the Tribunal to see what some members of Parliament said. Again I do not blame the commercial telecasters but I do not know whether any member of this

House has seen the so-called children's programs shown during children's hours. They are not children's programs. Without blaming the commercial broadcasting companies let us look at their rationale. They are in the business to sell advertising time. It is a fact that a tot aged three, four or five does not have too much purchasing power. When my kids were that age they did not have much, I can tell the Committee that.


Mr Cohen - Their old man was mean.


Mr CHIPP - I have not the business acumen or the wealthy background of the honourable member for Robertson. One of 2 things happens on the commercial broadcasting channel. It changes the program to cater for sub-moronic adults who then watch children's programs. Although they are sub-moronic adults they have money. They buy corn flakes or whatever it is that is being advertised. The alternative is something even more insidious. Some advertisers during children's hours twist their advertising to meet the mental level of the viewing child aged four, five or six, and say that if the child does not buy a certain kind of food or toy its mummy does not love it. That is a fairly immoral way of advertising over the air waves. If the Labor Party had directed its attention to that aspect I would have had a lot more sympathy with it. In the hope that the Tribunal reads these speeches, I ask it to give some consideration to the question of children's programs.







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