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Wednesday, 1 December 1976
Page: 3106

Mr Stewart asked the Minister representing the Minister for Industry and Commerce, upon notice:

(   1 ) Does the Australian Tourist Commission predict and increase in overseas travel by Americans during the next 12 months.

(2)   If so, does the Commission intend to increase its promotional spending in the U.S.A. to ensure that Australia attracts a larger number of high spending American visitors.

Mr Howard - The Minister for Industry and Commerce has provided the following answer to the honourable member's question.

(1)   The Australian Tourist Commission does expect an increase in overseas travel by Americans during the next twelve months, provided there is a continued improvement in the U.S. economy. Some 75 000 Americans are expected to visit Australia in 1 976, increasing to 80 000 in 1 977.

(2)   The Australian Tourist Commission fully appreciates the potential of the American market and has indicated it will be doing everything possible within its resources to capitalise on this market Following a very successful North American Travel Task Force organised and sponsored by the Commission during1975-76, plans are in hand to mount a further Task Force which will promote Australia to the American travel trade and American consumers in the Western States, in April-May 1977.

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