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Wednesday, 3 June 1942


Mr BEASLEY (West Sydney) (Minister for Supply and Development) . - I move -

That, in sub-clause (3.), the words "are prescribed" be left out with a view to insert in lieu thereof the following words: - "the Minister determines ".

The joint committee devoted considerable time to this subject and stated, in paragraph 420 of its report -

Considering the question as a whole, we recommend that on Sundays advertising shall be for sponsored programmes only and that the advertisements sponsoring these programmes shall he limited to the names of the sponsors without any details of their products. Many stations and advertisers are already adopting this procedure with excellent results in the United States of America. Evidence from the Federation of Commercial Stations indicates that sponsored advertising on Sunday is becoming the rule in the Commonwealth.

The Government has decided to give effect to the committee's recommendation.

Amendment agreed to.







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