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Tuesday, 6 December 1938


Mr FROST (Franklin) .- I welcome any plan for the advertisement of apples and pears in Australia, for the purpose of which the fruit-growers have, up to the present, made a voluntary levy. The advertising campaign last year had very good results in Victoria. I am at a loss to understand, however, why charges for advertisements over the commercial radio stations and in newspapers vary as between Victoria and New South Wales.

The following tables show the larger amount of money that it cost to advertise apples and pears in New South Wales, compared with Victoria, in the July-September quarter of 1937 : -

 

It is difficult to understand why there should be such disparity. Some action should be taken by the Government to prevent its repetition in the future.







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