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Media Watch -

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(generated from captions) But she and the PBAC can find out
if they perform in the community, as they did in the trials. Because, incredible as it may seem, once a medicine
is given to a patient, there's no follow-up
to determine whether they are as effective as promised. Suzanne Hill is on a mission
to find out. It's a discussion that we've been
having with the oncologists because I think it's a really,
really important step. It's pretty clear
that there are issues to do with the translation of
clinical best practice in the trials into how things work
in the real world. So we need to be able
to track treatment, we need to be able to track
side effects, we need to be able to track outcomes and we need data systems
put in place to allow us to do that. For Yervoy, what we want to look at
is who gets prescribed it, we'd love to know what is
the stage of disease? What happens to them? How long do they get treatment for?
What happens to the outcome? Do we see the survival benefits
in the community that we saw in the trial?

So he doesn't really need
to stay in does he? We can get the PET
scan as an outpatient. Andrew Howard is well enough
to leave hospital. Sounds like there s a good plan
in place. His doctor, Jonathon Cebon,
has a treatment plan. The plan was that Dabrafenib
was to keep me going for long enough
to get onto the next trial. And...
Then we'll go on the next trial. That's what it's done.
Yeah. Wait for the next trial.
Until it's fixed. Keep me going until we find
the magic pill or whatever it takes to, yeah, to get me over the line.

So I've got an appointment
at the ONJ building tomorrow. For Andrew and Brittany,
it's a relief to go home. The PET scan's at 2:15. Andrew has thought a lot
about the value of his own life.

I've got to lot to offer
personally, a lot to live for. But if you would look at it
from a business argument, I'm still in the workforce, I'm still earning money,
I'm still paying tax. And, you know, my plan is
to live for another 50 years and still work and still pay more
tax, and I'm sure I'd pay it off.

It's Saturday in Mildura... (Speaks indistinctly) ..and life goes on for Kerrie Hill
and her family. I'll do your tie up. Tonight is Nathan's school's
debutant ball. Look up, please. That's good now. There's a lot to prepare for. New fashion accessory.
Mickey bloody Mouse. Put this on so
I can take a photo of you. Oncologist Ian Haines will help
Kerrie find the $5,000 to pay for the Abraxane treatment
which might buy her extra time. Ian is looking into
getting a foundation to help me pay for it first before he sorts out when
he might start using that, so I've got to wait to
see whether I can get money to help pay for it
to start off with. (Applause) But tonight Kerrie Hill
has other things on her mind - Nathan's big night. EMCEE: Ladies and gentlemen,
may I now present to you the set of 2013 St Josephs College
debutantes and their partners? (Applause)

I get to see my children
actually behave like gentlemen. They actually prove to me that
I've taught them something, or not.

They get the opportunity
to be a part of a grand event, that even if it's not grand
in anyone else's opinion, it is in ours. # WALTZ MUSIC

At the ball, Kerrie watches on
with sons Jeremy and Tim. It's a milestone in all their lives.

We're having a photo taken
of the three of us.

This way. Apparently, we're facing this way.

I look at them now and I think they're going through one of the hardest things that
they've ever had to deal with and they're actually going OK. And I'm proud of them.
They are gorgeous.

Certainly brings home
the value of a human life - precious beyond calculation
in one sense, but the pressure is on to reduce it
to a measure of dollars and cents like just about everything else. Two weeks after we filmed
with John Boland, he died in hospital,
surrounded by his family. A particular thankyou to his family and those others who cooperated
at a time of great stress. Next week on Four Corners,
we'll be on the campaign trail, looking at two must-win electorates
for both sides that tell much of the story
of this election, close up. Until then, goodnight. Captions by CSI Australia -
Matt Whitmore

This Program is Captioned Live.

# Theme music

Hello I'm Paul Barry,
welcome to Media Watch.

Of course the story of Rude Mr Rudd

was bound to make it
into the papers.

It's real water-cooler stuff
and a shoo-in for the gossip columns.

But should the opinion of
a Brisbane make-up artist

really be front-page news?

Sydney's Daily Telegraph reckoned
the answer was YES.

And having splashed Mr Rude
on the cover,

it brought us
the full shocking scandal

in a double-page spread inside.

And with such a golden opportunity
to bash the man they hate,

the Tele was never going to stop
at that.

Nor was Miranda Devine, who was given
the chance to sink the slipper

right up the front of the paper.

But even Ms Devine's comments
didn't mark the end of it.

Further back in the book

the paper's National Political Editor
Simon Benson

took up another full page

with a frank assessment
of Mr Rudd's character.

And in the middle of the paper
there was even more,

with a collection of quotes
and comments

from the make-up artist
and a 'friend',

and also from Malcolm Turnbull
and Philip Ruddock,

none of whom had witnessed
the incident

but who were all happy to be given
a free kick.

And naturally it was then capped off

with an editorial
repeating the criticisms

that the Tele's reporters
and columnists had already made.

For those of you who somehow missed
this earth-shattering story,

it stemmed from a post on Facebook

in which make-up artist Lily Fontana
told her friends:

And what a win it was.

So excited was the Telegraph by
this putdown of the PM

that it quoted Ms Fontana's message
word-for-word

no less than five times.

Here...

..here...

..here...

..here...
..here...

..and here.

With a shortened version here
to make it six.

So how did the Tele justify hammering
this trivial story so hard?

First, because:

And second, because, according to
the Tele's prosecutors:

'They' being things
that Rudd has done before.

And sure enough,
each of the Tele's damning articles

cited a list of previous convictions
for bad behaviour, starting with four references
to Rudd's famous Sandwich Spit.

That was followed by three reminders
of Kevin's notorious Hairdryer Gate.

Then came two references
to Rudd's famous...

..and finally there was one reminder
from Miranda Devine

that a colleague
had once called Rudd:

Now, given that Kevin Rudd is running
a presidential-style campaign

and that Labor has been attacking
Tony Abbott's personality,

the PM can hardly complain

if voters and the media judge Rudd
on his character.

But this is character assassination.

The Tele ran five deeply negative
stories about the same incident -

all built on the opinion of one woman

who was with the Prime Minister
for a few minutes.

Rudd says he didn't actually
speak to her.

And even the Tele's
Simon Benson accepts

that the claim he was rude to her
is disputed...

So, Lily Fontana's opinion

is looking like a flimsy excuse
for one big story,

let alone five of the same.

And it gets even flimsier

when you read the Tele's Facebook
page, with reactions from readers,

one of whom is a fellow make-up
artist...

So, given that there are doubts
about this latest offence,

what about Rudd's
previous convictions

such as the infamous hairdryer
explosion?

Well, according to
NewsCorp Australia's

own political correspondent,
Malcolm Farr,

that never happened.

Almost as soon as the Tele stories
were published he tweeted:

Last Friday morning, when
The Daily Telegraph hit the streets,

Kevin Rudd was campaigning
in Western Sydney,

which is Labor and Tele heartland.

Asked what he thought about
the story, he said it was a beat-up,

and he then posed a question:

Why is it that day after day
whether it's in The Daily Telegraph or the other papers Mr Murdoch owns
across Australia -

the Courier-Mail, the Herald Sun,
the Adelaide Advertiser,

Hobart Mercury, and the
Sunday equivalent of those papers

in every capital in the country,
owned by Mr Murdoch,

why is it that they are constantly
taking a club to our government and not putting Mr Abbott
under one minute of scrutiny?

And the answer to that
is pretty simple -

Mr Murdoch wants Mr Abbott
to be prime minister.

Now we're not sure whether
that charge

can really be levelled at
all Murdoch's newspapers.

But Rupert's journalists
can be in no doubt

about how to please their boss.

Only last week he was tweeting:

So let's look at the Telegraph in
a little more detail,

because there is absolutely no doubt
about its bias in this election.

In the first week of the campaign
we tallied the Tele's coverage

and found that exactly half of
its 80 political stories were slanted against Labor,

while none were against
the Coalition.

In the last two weeks
the result is even clearer.

Out of 107 stories,

59 in our opinion are
quite clearly anti Labor,

while just four are anti
the Coalition.

Only three of the Tele's stories
are pro Labor,

while 19 are pro the Coalition.

The rest are neutral.

Looking through the pages,

it's also clear
that it's not policies or performance

that Murdoch's paper is attacking.

It's Rudd himself, whom they paint
as a psychopath, a narcissist,

a bore and a cheat,
and a great deal more.

Some of the negative stories,

like those one-sided reactions
to the two debates

at least have some foundation.

Others are triumphs of invention,
like these three shocking beat-ups:

All these stories,

which carry the byline of the Tele's
political reporter Gemma Jones,

make the Prime Minister look angry,
dishonest or not to be trusted.

The Ruddbo story accused him
of trying to:

The evidence for this claim?

He told a group of soldiers
in Townsville

that he had been to Afghanistan
five times

and twice been outside the wire.

The Trevor Chappell underarm story

relied on reports that Rudd had
insulted lawn bowlers

at a club northern NSW

by not using THEM for a photo shoot.

Yes, really.

And the Cranky PM story,
which accused Rudd of being negative,

angry and lashing out...

well, let's get the Tele
to explain that one for us:

Yes, believe it or not,
that was the story.

And yesterday The Sunday Telegraph
followed up with more of the same,

only this time they splashed it
on the front page:

Once again the line was
that Kevin is a big noter

who can't be trusted.

Rudd did go to a briefing on Syria
that evening.

And Tony Abbott has taken time out
of his campaign

to appear on Kitchen Cabinet too.

Yet once again the Tele managed
to cook this morsel

into the dish of the day.

And the other Murdoch tabloids
happily turned on the gas,

with Melbourne's Sunday Herald Sun,
Adelaide's Sunday Mail,

Perth's Sunday Times
and Brisbane's Sunday Mail

all joining the roast.

Not surprisingly, on the Telegraph's
Facebook page last week,

there has been scorn by
the bucketload.

Now, whether this campaign
will damage Rudd at the ballot box

is open to debate.

But the PM's popularity has plummeted
since the campaign began.

And the Tele's intentions
are certainly clear.

Back in April, News Ltd,
as it was known then,

told advertisers that
the Telegraph's readers are:

We haven't got time to tell you
in detail

what the other Murdoch papers
are doing.

They're not as bad as the Tele.

But... Mebourne's Herald Sun
has had its moments:

And Brisbane's Courier-Mail has
at times tracked the Tele:

The Courier Mail has also tucked into
the Prime Minister for getting fat:

And of course The Australian has
also been there to put the boot in through its columnist
Janet Albrechtsen...

Of course,
why didn't we see it before?

He's a serial killer
and a cannibal to boot.

Almost 50 years ago,
Rupert Murdoch was asked by the ABC

if he enjoyed running
a newspaper empire

and telling his editors what to do.

Do you like the feeling of power
you have as a newspaper proprietor,

of being able to sort of
formulate policies

for a large number of newspapers
in every state of Australia?

Well, there's only one honest
answer to that,

Of course one enjoys
the feeling of power.

In that same interview,

Murdoch volunteered his views
on press freedom,

and he was very clear
about what was needed in Australia

to ensure that freedom was preserved.

I think the important thing is
that there be plenty of newspapers

with plenty of different people
controlling them,

so that there's a variety
of viewpoints,

so there's a choice for the public.

This is the freedom of the press
that is needed.

Freedom of the press
mustn't be one-sided

just for a publisher to speak as
he pleases,

to try and bully the community.

Shall we just hear that again?

Freedom of the press must not
just be one-sided,

for a proprietor to speak
as he pleases,

to bully the community.

I couldn't have put that
better myself.

And if you want more on this theme,

you'll find plenty more
on our website.

But for now that's all from us.
Goodbye.

Captions by CSI Australia