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Food Inc. -

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(generated from captions) from being a few scruffy
outsiders defying the law to being some of the behemoths
of the international economy demanding their say with This time, the mutinous miners

of idealistic diggers,
but multi-billionaires.

And yet the fight is over

Kevin Rudd announces
a Resource Super Profits Tax,

a 40 per cent tax on the profits
of mining companies,

and the miners are up in arms.

Here's a message to Canberra. The half a million jobs
that rely on mining... The Minerals Council of Australia
and the nation's mining giants

in an advertising

..do so much for this country.

Hurt mining and you're hurting
the whole of Australia.

The campaign runs for six weeks
and Rudd's popularity plummets. It succeeded because

Australians had come to believe
that mining was endemic,

was in our DNA. And so it had a tremendous
credibility to begin with. NEWS VOICE: It's the first time

been dumped by an Australian
political party.

The Eureka miners were seen
as heroes

who helped spark democracy
in Australia.

The miners of today
are accused of self-interest

and toppling

to a very large degree,
to the whole mining industry.

They got the result In fact, for the investment of
that 22 million dollars,

they saved themselves 60
billion over the next 10 years.

The first and last person
who brought down Kevin Rudd

but the mining industry They were the catalyst
for his demise.

Today, I am throwing open

to the mining industry, the mining industry
throws open its mind. I have no doubt whatever that the
mining industry is more powerful

It's more powerful
than most governments.

These great mining companies have
become like states within a nation,

and they have no electorate
to answer to. Their only job is to deliver
a profit to the shareholders.

they bring the whole world down with

Whatever the power and influence 150 years of history
has proved

that its rocky relationship
with government

will forge the future of Australia

after years of destruction, could
mining, somehow, be the great hope

is the transformation from the pillagers to the major
investors in the indigenous world.

MAN: The way we eat

But the image that's used
to sell the food, it is still the imagery
of agrarian America.

You go into the supermarket
and you see pictures of farmers...

and the green grass.

It's the spinning

The modern American supermarket
has on average 47,000 products. There are no seasons

Now there are tomatoes
all year round,

grown halfway around the world, and ripened
with ethylene gas.

In the meat aisle,
there are no bones anymore.

MAN: There is this

this curtain,

and where our food

The industry doesn't want

because if you knew,
you might not want to eat it.

If you follow
the food chain back

from those shrink-wrapped
packages of meat,

The reality is a factory.
It's not a farm. It's a factory.

That meat is
being processed

by huge multinational
corporations

that have very little to do
with ranches and farmers. Now our food is coming
from enormous assembly lines

where the animals and the workers

And the food has become

in ways that are being

You've got a small group
of multinational corporations

From seed to the supermarket,
they're gaining control of food.

This isn't just about
what we're eating. This is about what
we're allowed to say,

It's not just our health
that's at risk. WOMAN: The companies don't
want farmers talking.

How about a chicken club sandwich
made with fresh-cooked chicken? You know,
that's a nice idea,

but I think

is a burger.

SCHLOSSER:

remains a hamburger

I had no idea that
a handful of companies

had changed what we eat
and how we make our food.

I've been eating

without having any idea
where it comes from, any idea how powerful

of this world deliberately
hidden from us.

And I think that's one I became
an investigative reporter, was to take the veil...
lift the veil away

from, you know, important subjects
that are being hidden.

SCHLOSSER:

really began with fast food. In the 1930s,

and it was called the drive-in.

The McDonald brothers had
a very successful drive-in, but they decided
to cut costs and simplify.

they got rid of most
of the things on the menu

and they created a revolutionary idea
to how to run a restaurant.

And they basically brought to the back
of the restaurant kitchen.

They trained each worker
to just do one thing

again and again and again.

By having workers
who only had to do one thing,

and it was very easy
to find someone to replace them. It was inexpensive food,
it tasted good

and this McDonald's
fast-food restaurant

was a huge, huge success. That mentality of uniformity,
conformity and cheapness

has all kinds of
unintended consequences.

When McDonald's is
the largest purchaser

to taste, everywhere,
exactly the same,

they change how

The McDonald's corporation is

and one of the largest
purchasers of pork,

chicken, tomatoes,

These big, big fast-food chains
want big suppliers.

And now there are essentially
a handful of companies

controlling our food system.

In the 1970s,

controlled only

Today, the top four
control more than 80% of the market.

You see the same thing

Even if you don't eat
at a fast-food restaurant,

you're now eating meat

and you see Farmer this,
Farmer that.

It's really just
three or four companies

that are controlling the meat. We've never had
food companies this big

is the biggest meat-packing company
in the history of the world. The industry changed the entire way
that chicken are raised.

in half the time

so they redesigned the chicken

They not only changed the chicken,
they changed the farmer.

Today, chicken farmers
no longer control their birds.

owns the birds from
the day they're dropped off until the day
that they're slaughtered.

MAN 2: This is the Chicken...

The chicken industry
has really set a model

of production
and processing

that other industries
are now following

because they see that we have

In a way, we're not producing
chickens. We're producing food.

So all the birds
coming off those farms

have to be almost

What the system of intensive

is to produce a lot of food

Now, somebody explain to me
what's wrong with that.

And Chuck's son has four

and it's helped
this whole community out.

Here's my chicken houses here.

What do you want?
(BARKS)

They've been growing chickens
for many, many years. It's all a science.
They got it figured out.

If you can grow
a chicken in 49 days,

why would you want one

They're pretty much
in the dark all the time. MAN: So you think
they just want to keep us out?

If I knew, I'd tell you.

It would be nice if y'all could see
what we really do, but, you know,
as far as y'all going in,

I understand why farmers

because the company can do

as far as pay goes
since they control everything.

But it's just gotten
to the point

that it's not right and I've just made up my mind
I'm gonna say what I have to say.

I understand why others
don't want to do it.

And I'm just to the point
that it doesn't matter anymore.

Something has to be said. It is nasty in here.

This is just mass production,

(FANS WHIRR)

and in seven weeks you've

their bones and their internal organs
can't keep up with the rapid growth.

A lot of these chickens here,
they can take a few steps

It's because they can't keep up with
all the weight that they're carrying.

(WHEEZES)

There's antibiotics and of course that passes
through the chicken.

The bacteria

so antibiotics
aren't working anymore.

I have become allergic

When it's dark inside the houses,
the chickens lay down. It's less resistance
when they're being caught.

Traditionally, it's been
African-American men.

Now we're seeing more
and more Latino catchers...

Undocumented workers.

And from their point of view,

and they're just not gonna complain. You know, the companies like
these kind of workers. It doesn't matter
if the chickens get sick.

All of the chickens will go

The companies keep

because of the debt

is anywhere from $280,000
to $300,000 per house.

And once you make
your initial investment,

the companies constantly come back

for new equipment,
and the grower has no choice.

They have to do it or you're
threatened with loss of a contract.

This is how they keep
the farmers under control. It's how they keep them
spending money,

going to the bank

And the debt just keeps building. To have no say in your business,
it's degrading.

It's like being

that you would need to write a book telling people
where their food came from

is just a sign of how far removed
we've become.

It seems to me that we're entitled
to know about our food.

"Who owns it?

You know, when I wanted to understand
the industrial food system,

what I set about doing
was very simple.

I wanted to trace

what looks like this cornucopia
of variety and choice is not.

There are only
a few companies involved

and there are only

as I followed that food
back to its source,

I kept ending up in the same place,

turns out to be clever
rearrangements of corn. Corn has conquered the world
in a lot of ways.

I mean, it is a remarkable plant.

could grow maybe 20 bushels of corn
on an acre.

Today, 200 bushels is no problem. That's an astonishing achievement
for which breeders deserve credit, for which fertiliser makers
deserve credit,

for which pesticide makers
all deserve credit.

MAN: In the United States today,

30% of our land base
is being planted to corn.

That's largely driven
by government policy,

government policy
that, in effect, allows us to produce corn
below the cost of production. The truth of the matter is
we're paid to overproduce, and it was
caused by

these large
multinational

The reason our government's

the Cargills, the ADMs, they have an interest in purchasing
corn below cost of production.

They use that interest and that

to lobby Congress to give us
the kind of farm bills we now have.

POLLAN: A farm bill, which should
really be called a food bill,

codifies the rules
of the entire food economy.

Farm policy is always focused

We encourage farmers to grow

ROUSH: We produced a lot of corn
and they came up with uses for it. MAN: We are now

We know
where to turn to

like mouth feel And we bring
all of these
pieces together and engineer new foods that
don't stale in the refrigerator,

Of course the biggest advance

You know,
I would venture to guess

if you go and look
on the supermarket shelf,

would contain either
a corn or soybean ingredient,

and most of the time
will contain both.

POLLAN: Corn is
the great raw material.

You get that big,
fat kernel of starch

and you can break that down
and reassemble it.

And you can make
high-fructose corn syrup.

and di-glycerides and xanthan gum

All those obscure ingredients
on the processed food,

it's remarkable how many of them

Plus, you can feed it to animals.

ROUSH: Corn is the main component whether it's chicken,
hogs, cattle, you name it.

POLLAN: Increasingly,
we're feeding the corn to the fish whether we're eating the tilapia
or the farmed salmon. We're teaching fish
how to eat corn.

The fact that we had
so much cheap corn

really allowed us
to drive down the price of meat.

I mean, the average American
is eating over 200 lbs

And that wouldn't be possible

had we not have fed them
this diet of cheap grain.

Since you're selling corn
at below the price of production,

at a fraction

so that all the animals

There is a spider web

from where it's being grown
to these CAFOs.

POLLAN: Cows are not designed
by evolution to eat corn. They're designed
by evolution to eat grass. And the only reason
we feed them corn is because corn
is really cheap

and corn makes them fat quickly.

(MOOING)

MAN: Where are you
putting your hand?

That first compartment
of the stomach.

And it's...it's... ..it's not...

Wow.

Does that hurt the cow?
No.

bacteria in the rumen,
millions of them.

There's some research that indicates
that a high-corn diet

results in E. coli
that are acid-resistant. And these would be
the more harmful E. coli.

and E. coli, which is
a very common bug, evolves,

and a certain mutation occurs

and a strain called

appears on the world stage.

And it's a product of the diet
we're feeding cattle on feedlots

The animals stand ankle-deep
in their manure all day long. So if one cow has it,
the other cows will get it. When they get
to the slaughterhouse,

And if the slaughterhouse is
slaughtering 400 animals an hour, how do you keep that manure
from getting onto those carcasses?

And that's how the manure

And now this thing

is in the food system.

Lachie, hat on. You're slightly just across here.

Backbehind the checkpoint. Done. OK. Done.

with over 20 leading universities

beautiful as they are, And we're not celebrating just because we've got
the room to celebrate in. we take our sport more seriously

on 26 January.

A fast-food nightmare
may be getting worse.

A two-year-old child And the killer? Tainted meat
from Jack In The Box hamburgers.

A nationwide recall today

for more than 140 tons MAN: A half a million pounds
of ground beef...

of ConAgra ground beef.

SCHLOSSER: E. coli isn't just

It's been found
in spinach, apple juice and this is really because of
the run-off from our factory farms.

90 confirmed cases
of E. coli poisoning.

Central to it all -

MAN 3: This is the 20th

SCHLOSSER: For years

the chief of staff at the USDA was the former chief lobbyist
to the beef industry in Washington.

The head of the FDA was
the former executive vice president of the National
Food Processors Association. These regulatory
agencies

are being controlled
by the very companies that they're supposed
to be scrutinising.

WOMAN: ConAgra, which recently
recalled peanut butter

was aware of problems

SCHLOSSER: There's always
been food poisoning.

is being applied
to the production of food,

you would think it'd be getting
safer, not more contaminated. But the processing plants
have gotten bigger and bigger.

It's just perfect
for taking bad pathogens

WOMAN: The recall

Enough meat to make
a fast-food hamburger for every adult in America
is being recalled. SCHLOSSER: In the 1970s,
there were literally thousands of slaughterhouses
in the United States. And today we have 13 slaughterhouses
that process the majority of beef

it has pieces of

ground up in that

The odds increase exponentially

our regulatory agencies are

and that's how

WOMAN: This is the USDA
building up here. Did Josh say how much

Five minutes. Well, maybe as much as 15.
Got to be on time for that meeting.

It starts at 4:00.
OK. So if I start
going like that or if I start
shuffling papers,

It's time.

KOWALCYK: I've always been
fairly conservative. I never thought
I would be doing this

and I certainly never

working so closely with my mom.

We go this way?
Yes, we go this way.

Made a mistake.

our relationship has taken on

Hi.

Hello. I'm Pat.
Hi, Pat.

Barb Kowalcyk.

to establish food standards,
people just got complacent. We reduced funding
for the FDA.

We've relied
increasingly

on self-policing
for all of these industries.

And now we just have, really,

for food safety

It's very personal
to me and my family.

Our food safety advocacy work

when my 2 1/2-year-old son Kevin
was stricken with E. coli 0157:H7

and went from being a perfectly

I have a small picture with me today

that was taken two weeks
before he got sick.

He went from that
to being dead in 12 days.

KOWALCYK: In July, 2001,
our family took a vacation. Had we known
what was in store for us,

we would have never gone home.

We ended up eating three hamburgers
before he got sick.

We started to see blood
in Kevin's diarrhoea,

so we took him

And they said, "We've gotten
the culture back from Kevin's stool,

that Kevin's kidneys
were starting to fail. Kevin received
his first dialysis treatment.

He was not allowed
to really drink water.

We had these little sponges and we were allowed to dip that
into a cup of water

and then give him that.

And...

..he bit the head off
of one of them...one of them.

You've never seen someone beg. He begged for water.
It was all he could talk about.

They wouldn't let anybody because...I mean, it was
all he would talk about,

I don't know if he knew
what was happening to him and...

To watch this beautiful child

go from being perfectly healthy

that this could happen
from eating food.

What was even, uh...kind of

it took us almost two or three years

to actually find out On August 1, my son
was already in the hospital. They did an E. coli test
at the plant that was positive. They didn't end up recalling
that meat until August 27th,

If we have some more hearings, I'd love to have
you come and testify.

Keep fighting.

KOWALCYK: You never get over
the death of your child.

BUCK: This way?
Yes.

We're going this way? KOWALCYK: We put faith
in our government to protect us, and we're not being protected
at a most basic level.

In 1998, the USDA implemented

The idea was that if a plant that the USDA
would shut the plant down because they obviously had
an ongoing contamination problem. The meat and poultry associations
immediately took the USDA to court.

The courts basically said
the USDA didn't have the authority

What it meant was that,

you know, you could have a pound
of meat or poultry products

that is a Petri dish of salmonella

and the USDA really can't
do anything about it.

A new law was introduced
in direct response

and this law became known
as Kevin's Law. It seems like such a clear-cut, How are things going?
Fine, fine. KOWALCYK: We've been working for
six years and it still hasn't passed. I sense
that there may be

an enhanced

to get this signed You know, I think from
the standpoint of the consumer,

a lot of people of paying a little more
if they could be guaranteed, you know,
a higher standard of safety.

But I also know
that there are other players,

you know,

KOWALCYK: We know.

because it's gonna be seen
as an add-on to their costs.

KOWALCYK:
Sometimes it does feel like industry was more protected
than my son.

And that's what motivated me
to become an advocate.

there have been a multitude
of food-borne illness outbreaks

which have resulted
in significant losses.

Clearly, our current approach

is not meeting the needs

It's really hard for me
to tell Kevin's story. But the only way

to prevent it from happening is to go out there
and speak about it. Yeah.

Six are elementary school students,
one is a sibling, and there's another one
in another county in Kentucky, so...

KOWALCYK: It will be seven years
since my son died. All I wanted the company to do
was say, "We're sorry.

"We produced this defective product

"that killed your child,
and this is what "we're going to do to make sure
it doesn't happen again." That's all we wanted,
and they couldn't give us that.

POLLAN: The industrial food system
is always looking for greater efficiency, but each new
step in efficiency leads to problems.

If you take feedlot cattle
off of their corn diet,

give them grass for five days, they will shed 80% of the E. coli
in their gut.

But of course that's not

The industry's approach is...when it

is not to go back and see
what's wrong with the system, it's to come up with
some high-tech fixes

MAN: The 5x5 product
surge tank.

Low level. Low level.

MAN: This is our operations centre.

We control all of our plants
from here.

Where's Chicago? Here's Chicago,
Georgia, Utah, Kansas,

We control all levels
of the gearboxes,

We can change
those all from here.

We built something that,
from a food-safety standpoint,

we think we're ahead of everybody. We think we can lessen
the incidence of E. coli 0157:H7.

But I just started working with
ammonia and ammonia hydroxide.

Ammonia kills bacteria,
so it became a processing tool. I'm really a mechanic.

That's really what I am.

We design our own machinery.

MAN: Is your meat in most
of the hamburgers in the country?

In five years,
we think we'll be in 100%.

We do have some competitors.

I think we're gonna beat them. ROTH: You know, again, it's
a marriage of science and technology. I want a dollar meal.
Five Rodeos...

WOMAN: Five Rodeos?

OK.
Two chicken sandwich.

Anything else? And give me
a large Dr Pepper.

$11.48.

First window. Thank you.

WOMAN: We didn't even think about
healthy eating

because we used to think
everything was healthy.

Here you go. Have a nice day.
You too. Thank you very much. WOMAN: Now that I know that the food
is really unhealthy for us,

I feel guilty

But we don't have time to cook
because we leave at 6:00.

We don't get home

When you have only a dollar to spend
and you have two kids to feed,

either you go to the market and try

or just go straight and get two small hamburgers for them
and, "OK, here. Eat them."

This is what's gonna

not that one single
item at the market.

What did you want to eat, then?
Mama. First check to see how many
are there for a pound.

Uh, we're not getting it.
Why not?

No. Come on. MARIA: We can find candy
that's cheaper.

We can find chips that are cheaper.
The sodas are really cheap.

Sometimes you look
at a vegetable and say, "OK, well, we can get
two hamburgers over here

"for the same amount of price."

a double cheeseburger
at McDonald's for 99 cents,

and you can't even get

We've skewed our food system

I mean, the reasons
that those calories are cheaper

is because those are the ones
we're heavily subsidising.

And this is directly tied
to the kind of agriculture

that we're practising and
the kind of farm policies we have.

are the ones that come
from the commodity crops,

from the wheat, from the corn By making those calories
really cheap,

that's one of the reasons
that the biggest predictor

Over the course of human history,

we were struggling to make sure we

for a sizeable percentage

The industry blames obesity on

you are pressing
our evolutionary buttons.

I mean, the fact is
we're hardwired

These things are
very rare in nature

Now sugar is, you know,

We're eating hundreds of pounds
of the stuff a year.

This diet
of high-fructose corn syrup

and, gradually,

by which our body metabolises sugar.

One of my main concerns is
he can lose his sight.

Um, he does get into...

so I'm afraid that he's gonna start
not being able to drive,

'cause that's what
he does for a profession.

50 pills costs me about $130.

But he's on two

$100-and-something for one pill

and then $100-and-something
for another.

paying for his medicine

from diabetes and
stuff like that.

And it's really
sad to see

that my sister might have it.

in the way that we live our lives,

where we play, where we buy our food,

in the types of food
that we're able to buy,

that is causing this epidemic?

And it's not just our community. It's not just Baldwin Park.
It's everywhere. How many of us know one person
in our family with diabetes?

It used to be that type 2 diabetes
only affected adults.

And now it's affecting children
at epidemic proportions.

MAN: Everything we've done is to grow it faster,
fatter, bigger, cheaper.

Nobody's thinking about E. coli,
type 2 diabetes

and the ecological health

We're outsourcing autonomous

in big cities 1,000 miles away where people make decisions
and don't live

with the consequences

You know, they don't eat corn
or dead cows

or chicken manure like, you know,
they feed right here in the valley,

or dead chickens.

They actually eat grass, forage —
you know, clover, grass, herbs.

They're herbivores.

If they were eating corn,

you're gonna have to harvest

and then you're gonna have to haul

There...there is the whole thing. I mean, the cow is...
she's fertilising. She's mowing. We don't have
to spread any manure.

We don't have to harvest it,

I mean, it's all real time,

The industrial food system

that the people

because then people When that occurred,
then we lost all the integrity

and all the accountability

If we put glass walls
on all of the megaprocessing
facilities,

we would have a different food system SALATIN: We have allowed ourselves to

about something that is as intimate
as the food that we eat. What a difference this is to be
out here in the fresh air, sunshine,

birds singing in the trees, you know?

But you see, according to the USDA,

this is unsanitary
because it's open to the air.

They tried to close us down.

One of the biggest showdowns we had
was when they tried to close us down

So we had them cultured

And the ones from the store
averaged 3,600.

And, of course, those have been
through, you know, 40 chlorine baths.

Ours haven't seen any chlorine,
you know.

"Is this real? I mean,
can you really feed the world?"

Whatever, you know. And that whole thing
is such a specious argument because...because...because, yes,
we're every bit as efficient,

all of the inefficiencies
of the industrial system.

You know, I've had people come up
at farmer's markets, you know,

And they're drinking
a 75-cent can of soda.

I'm always struck by
how successful we have been

at hitting the bullseye
of the wrong target. I mean, we have learned,
for example...

In cattle we have learned how to...

..how to plant,

using global positioning and nobody sits back and asks
"But should we be feeding cows corn?"

You know, we've become

We're all into... ..we're all into the 'how' of it
and nobody's stepping back

I mean, a culture as a pile of protoplasmic
inanimate structure

to be manipulated
by whatever creative design a humans can foist on that critter
will probably view

and other cultures
in the community of nations

with the same type of disdain
and disrespect

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MAN: The town where the plant
is located

in the middle of a very

the art of picking
and choosing

initially from the local workforce,

They went through

all the way from
Dentsville, South Carolina,

You have to draw a circle
100 miles in diameter, and that's where all of your workers
are coming from. MAN: They have the same
mentality towards workers

they don't really have to
worry about their comfort

because they're temporary, And they have the same viewpoint
to the worker. You're not worried about
the longevity of the worker

because, to them,
everything has an end.

(MECHANICAL WHIRRING)
(PIGS SQUEAL)

When you've got 2,000 hogs
an hour going through, employees, because they're
handling these guts so much,

they get infections Their fingernails
separate from their fingers.

MAN 2: You're covered
with blood, faeces, urine.

You're doing that same movement
for that same piece of the hog

and it's nonstop, you know. Basically you're treated
as a human machine.

MAN 3: You got people to leave from out there,
and Smithfield knows this.

And that's what

SCHLOSSER: 100 years ago, when

there was a beef trust

Immigrants from Eastern Europe
were being abused

in the absence of any kind

There were horrible disfiguring
injuries and even deaths.

Things got better.

SCHLOSSER: Teddy Roosevelt
took on the beef trust.

Labor unions slowly organised

and turned it into one of

By the 1950s,
to be a meat-packing worker

was like being an auto worker

who has a good wage,
good benefits, pension.

Well, the meat-packing
companies got bigger

in order to serve the needs
of the fast-food industry,

which was its biggest customer.

Some of the meat-packing
companies like IBP

borrowed the same sort
of labour practices

cutting wages,

and having the worker do the same
task again and again and again.

one of the most dangerous jobs
in the United States.

The meat-packing industry

a new set of immigrants,

Many of the illegal immigrants
coming to America

were corn farmers in Mexico. NAFTA led to a flooding
of the Mexican market

It's put more than a million and

They couldn't compete with

POLLAN: So, what happens to those
million and a half Mexican farmers?

SCHLOSSER: Meat packers like

began actively recruiting
in Mexico.

Companies advertised on the radio

to bring workers
into the United States.

For years the government to the recruitment of immigrants
by the meat-packing industry.

But now, when there's

they're cracking down but they're not cracking down
on these companies.

The government's cracking down

PEÑA: Immigration agents are

between Smithfield
and immigration authorities.

They get rid of 15 workers per day,
but you don't see any massive raids.

That way it doesn't affect
the production line.

(PEÑA SPEAKS SPANISH) (HORN HONKS) Sir, we are trying...
She asked me a question.

Nobody in the plant
that had anything to do

with the fact that those workers
were hired is being arrested.

who were producing for
this company and working hard,

those are the people
who get arrested.

We don't understand that
that comes at a price. These workers, they've been
here for 10, 15 years,

processing your bacon,
your holiday ham,

and now they're getting picked up
like they're criminals.

And these companies are

SALATIN: Is cheapness
everything that there is?

I mean, who wants to buy
the cheapest car?

We're willing to subsidise
the food system to create the 'mystique'
of cheap food, when actually
it's very expensive food

when you add up
the environmental costs,

societal costs, health costs.

The industrial food
is not honest food.

It's not priced honestly.

It's not processed honestly.

There's nothing honest
about that food. I can't think of a better use

MAN: It was about a five-hour drive,
maybe 300, 400 miles.

So, yeah.

SALATIN: I have no desire
to scale up or get bigger.

My desire is to produce
the best food in the world, and heal.

more people come to our corner
and want stuff,

then heaven help me figure out
how to meet the need

without compromising the integrity.

I have absolutely no desire
to be at Wal-Mart.

As soon as you grasp
for that growth,

you're gonna view

you're gonna view you're gonna view
your business differently.

You're gonna view everything

You're gonna view This is our new
organic line of popcorn.

the best soy milk This entire show
when it first started was the size of this
column right here.

Several of us were
sleeping in our booths.

We couldn't afford

Organic's been growing
over 20% annually.

It's one of the fastest-growing
segments in the food industry.

We're not gonna

in the time that we need

and reverse the toxification
of our air, our food and our water.

We need to be much more urgent. And if we attempt to make
the perfect the enemy of the good

and to say we're only going to buy
food from the most-perfect system within 100 miles of us,
we're never gonna get there.

As an environmentalist,
it was pretty clear to me that business was the source
of all the pollution, business was the source
of basically all the things

In college, I came across
the New Alchemy Institute, which was a group
of renegade biologists.

HIRSHBERG: We were preaching
a kind of a new religion,

but we were preaching We were depending on sources
of support that were dried up and we weren't reaching the audience
that really needed these messages.

I realised we need to not be

When we started out, you know,

We wanted to prove that business

to the globe's At the same time we had to prove
that we could be highly profitable.

Today in 2008, not only are we the number-three
yoghurt brand in America,

A little company like this
is now Kraft,

but you don't have any idea This is now Pepsi.
That's now Kellogg's.

MAN: Kashi is Kellogg's?

This is Colgate now.

Yeah, this is one of these companies
that, you know, started like us.

Well, it's...
What made them different?

The jury is out, you know.
I have to put it that way. These large companies
don't grow organically.

They grow by acquisition.

Coke, Pepsi, Kellogg's,
General Mills —

all of them are running, not walking, For me, when a Wal-Mart
enters the organic space,

I'm thrilled — it's absolutely
one of the most exciting things.

I have dreamed of the day when
I could sit with corporate titans and have conversations
about organics and sustainability.

This is Amanda. This is Rand.
Hi, Amanda. I'm Rand. Rand, nice to meet you.
Tony.

Tony. Great.

We both work for Wal-Mart.

Do you know that we don't go
to Wal-Mart? We've never been.

RAND: Oh, yeah.
Isn't that amazing?

So we had to come to you.

AMANDA: Yeah, we've never been. We sort of boycotted a long time ago
and we just kept riding on that. HIRSHBERG: Wal-Mart is terribly
sensitive to their reputation.

They've obviously been vilified,

in our current economy.

Actually, it's a pretty to try to support things like
organic, or whatever it might be, based on what
the customer wants.

And so if it's clear

and to push forward

HIRSHBERG: When I run into
my old environmental friends,

many are initially horrified

by the kinds of company
that I'm keeping these days.

But when I then go on to explain

what the impact of one purchase order

in terms of not pounds tons of herbicide,
tons of chemical fertiliser, the discussion...
we get away from the emotion

and we get down to the facts. This is really key, though,
what you guys are doing here.

I don't believe that
Wal-Mart have come here because they've suddenly had
a moral enlightenment.

I can debate with my radical friends
all day long,

that a sale of another
million dollars to Wal-Mart

POLLAN: Back around
the turn of the last century,

the average farmer could

Now the average American farmer
can feed 126 people, OK?

that have ever lived.

'cause who knows a farmer anymore?

But their way of life
has been revolutionised.

ROUSH: 10,000 years ago,
farmers started saving their best
seeds

and planting again
in the following year.

That's how seeds

a useless grass
for the most part to the extremely productive
plant it is today.

POLLAN: The idea that any corporation

And it wasn't until the 1980s
that the Supreme Court said you could patent life,
and that opened the floodgates —

efforts to patent
the most valuable parts of life,

which is to say the crops
on which we depend.

ROUSH: Monsanto

They produced DDT,

and then they developed
a product called Roundup.

We started hearing rumblings

that could resist
the application of Roundup.

When the Roundup was
sprayed over the top of it,

it killed every weed out there except

against seed saving
came into being, you know.

And most farmers were just
absolutely disgusted

with the whole concept.

And it's been interesting over
the course of 11 years to watch us go

from utter contempt for the notion

MAN: What happens

Well, you know, really there's

and that's Monsanto.

Monsanto is...

They've got a team
of private investigators

that kind of roam the country and they take calls on. If they get a call and somebody
alleges that somebody saved seed,

they'll send an investigator out

If you save your own seed,

MAN: Two men drove in my driveway
at 7:00, 7:30 at night,

presented a black card to me and they never told me
that they were from Monsanto. MAN 2: They said that they had
had a surveillance team

caught me cleaning beans. MAN 3: I found it necessary to get up

before the investigators

I'm gonna say, like,
maybe ex-military or ex-police.

They were large

or whether it was my neighbour
that turned me in, I don't know.

As I turned to walk in the house,
one of them said —

I could hear in the back —

It's a real ingenious device
designed back in the 1800s, and Monsanto's gonna
close all of them out. So how many seed cleaners are out

In the state of Indiana,

Maybe. I'm not aware of...

How many there used to be?

They've all been
put out of business.

RUNYON: When Monsanto soybeans
first came on the market,

I was getting pretty good yield with the conventional
soybeans I'd been using, so I thought,
"Well, I'll just stay where I'm at."

My neighbours
all around me are all GMOs. If the pollen blows in,
if the seed moves in,

I am still held accountable.

POLLAN: When you genetically
modify a crop, you own it.

ROUSH: Used to be that
your land-grant universities,

they developed
what was called public seed. The vast majority
of the plant breeding

was actually done POLLAN: Monsanto is very
much like Microsoft.

The same way Microsoft owns
the intellectual property

they set out to own

ROUSH: Public plant breeding
is a thing of the past. There virtually are
no public seeds anymore. RUNYON: There's only like
four or five varieties

that I can actually plant. Now, I have some of the last soybeans
coming out of the state of Illinois.

That are not GMO. When it comes down to the point where
I can't buy any more certified seed,

I acquired this list
that was mailed to me. The black list here is Monsanto's
unauthorised grower list.

Either farmers that have
judgments against them,

Or it's farmers that have not

For my case,
that's why I'm on there 'cause I would not
turn over my records.

Am I on this list?
Yes, you are.

I see two of my farmers
that I work for on here.

Now it comes down to the point where

So it's coming down

PARR: Monsanto is suing me
on the basis

that I'm encouraging the farmer

I haven't been in a courtroom yet

People that were friends of mine now
are reticent to even talk with me. We've been friends for 50 years, and
now we can hardly be seen together.

Right.

but it was cheaper to pay the fine
than it was to try to fight it.

It gnaws at you...

..because if you think
you're right at something,

but yet you admit you're wrong.

ROUSH: Monsanto falsely accused us
of violating their patent

You go into a market,
you find a dominant farmer

you scare the rest

My family spent $400,000
fighting the battle, pre-trial.

And we were told

to take the thing to trial.

The way the system appeared

Lady Justice had the scales

and the one that piled and hired the most experts
and the ones most willing to tell the biggest lies,
that was the winner. That seems to be how our
justice system functions now.

How can a farmer defend himself against a multinational corporation
like Monsanto?

I talked to a young man
just three days ago.

And this poor kid,
he's just starting out.

His fiancée was there,

and tried to give them

Unfortunately, the best advice

was, "Try to get out of this thing

"Don't fight them. "You've got to roll over
and give them what they want,

In the case of Monsanto,
their control is so dominant.

If you want to be

you're gonna be
in bed with Monsanto.

They own the soybean.

They are going to

They are, in effect,

(MYSTICAL CHIMES) SONG: # Work your body! # (WOLF HOWLS) (FANFARE) (MAN LAUGHS WILDLY)

POLLAN: There has been

and the various regulatory
and judicial bodies

ROUSH: Justice Clarence Thomas
was a Monsanto attorney.

That wouldn't be such a big deal that really decided
this whole seed-saving issue.

Justice Clarence Thomas
wrote the majority opinion

in a case that allowed

to prevent farmers
from saving their own seed.

POLLAN:
Monsanto had very close ties

..and the Clinton administration.

And this goes to why we haven't had
much political debate

over this radical change

our government has been dominated

that it was meant to be regulating.

SCHLOSSER: The challenge is
as soon as you have people

with expertise in industry, they may

It's really about what interests
they decide to represent.

Centralised power,

against the people
who are really producing the food,

It's being used against the workers
who work for these companies

who are deliberately
being kept in the dark about what they're eating,
where it comes from

WOMAN: Good afternoon,
Madame Chair and members.

SB-63 is a consumer
right-to-know measure.

It simply requires that

These cloned animals are

But I find it incredible

not only wants to allow the sale
of meat from cloned animals

but also wants to allow the sale

How many witnesses
in opposition, please?

Noelle Cremers

the reason that we are
concerned with labelling

is it creates unnecessary fear

Until the industry to educate why we want
to use this technology

we don't feel that
consumers just having

POLLAN: These companies fight
tooth and nail against labelling.

The fast-food industry fought against
giving you the calorie information.

They fought against telling you
if there's trans fat in their food.

The meat-packing industry

country-of-origin labelling.

They fought not to label
genetically modified foods, and now 78% of processed food
in the supermarket has some
genetically modified ingredient.

for consumers to fight,

is the right to know what's Not only do they not want
you to know what's in it, they have managed
to make it against the law

MAN: Can you tell me
how you've changed how you eat?

You'll probably have
to talk to an attorney

I could have the meat
and poultry industry

coming after me and I really...

Seriously? For saying...
that it's so...

You're not saying,
"Someone else, don't eat it."

Yeah, I'm sorry, Robbie,
but I get asked this all the time.

Really?

You know, initially, my reaction was,

"Let them try and sue the mother

It's pretty amazing

how you and your family Well, the vegie libel laws
are...are...are...are...

The food industry
has different protections

than other industries do. We have a lot of questions
about this mad cow disease. KOWALCYK: If you recall the case
where Oprah was sued

by the meat industry

It has just stopped me cold
from eating another burger.

MAN: Good morning, Oprah.
Good morning, y'all. MAN 2: Are you glad to see
it's finally winding down?

Well, I think
I can say THAT, right?

I can say that, yeah.
I can see the end in sight.

SCHLOSSER:
In Colorado it's a felony

if you're convicted

So you could go to prison

that's being produced There is an effort
in several farm states

a photo of any
industrial food operation,

any feedlot operation.

SCHLOSSER: At the same time,

that are called cheeseburger bills

that make it very, very difficult

These companies have and they may sue even though
they know they can't win

MAN: We are on record
for the deposition of Maurice Parr

and Monsanto Technology
versus Maurice Parr.

your bank records in this case.

PARR: I'll tell you, what really
scared me the most today

was the fact that they have
every cheque that I have written

from every bank account that
I've used in the last 10 years.

MAN 2: Do you own any land, Mr Parr?
Yes. How many acres do you own?
Three. How long have you had
this Dell computer?

Which ones are soybean-
seed-cleaning customers?

Mr Kaufman?

PARR: These people are not just And it's extremely
heart-wrenching for me to know that this list is
in the possession of Monsanto.

MAN 3: This is the first case is suing the person who does
the cleaning of the seed.

So if Monsanto's claims
are upheld in this case, that would not only put
Moe out of business,

but it would prohibit
every grower in the country from doing what Moe does
as a precedent in future cases. MAN 2: Have any of these customers
specifically told you that they are not going to use
your seed-cleaning services anymore?

PARR: This essentially
puts me out of business.

Max Lowe.
PARR: You know, I'm finished.

POLLAN: We've had a food system
that's been dedicated

so we grow
a very small number of crops, a very small number of varieties,
a very small number of companies.

And even though

the system gets
more and more precarious.

And where the breakdown comes
in the system, we don't always know. ROUSH: Modern-production agriculture
is highly dependent

Our farm, we're going to use about
40,000 gallons of diesel fuel a year.

POLLAN: We eat a lot of oil

To bring a steer to slaughter,

So, what we're seeing is
that this highly efficient machine

does not have the resilience

such as the spike in oil prices.

Food prices last month were 3.9%
higher than they were a year ago. Take corn, another basic source
of food, up to a 12-year high.

POLLAN: For a while,
we could sell grain

farmers in other countries
who aren't being subsidised

So that their capacity to grow food
for themselves was compromised.

ROUSH: The world's
running out of food

MAN: There have been protests

The food crisis has already
brought down one government.

POLLAN: A month doesn't go by
where there isn't a story in the news that peels back the curtain
on how that industrial food is made.

MAN: Downer cows,
too ill or lame to walk, being brutalised to get them
to their feet for slaughter.

WOMAN: Millions of gallons

flushing their contents downriver. WOMAN 2: The government's food tsar
reported that

one of these stories comes out,

America learns a little bit more,

you know,
what's going on in the kitchen

where their food is being prepared. And every time,
they turn away in revulsion

HIRSHBERG: The irony is that

the average consumer

They think that they of whatever industry has put
out there for them to consume.

When we run an item past
the supermarket scanner, we're voting for local or not,
organic or not. At Wal-Mart, we made
a decision about a year ago

to go through a process of becoming

We made that decision
based on customer preference. HIRSHBERG: Individual consumers
changed the biggest company on earth

and in so doing, probably put

POLLAN: To eat well in this country
costs more than to eat badly.

It will take more money
and some people simply don't have it.

And that's one of the reasons that
we need changes at the policy level,

so that the carrots are
a better deal than the chips.

SCHLOSSER: People think,

"and so powerful, how are we ever

It had huge control over public
policy and that control was broken.

The battle against tobacco
is a perfect model of how an industry's irresponsible
behaviour can be changed.

SALATIN: Imagine what it would be
if, as a national policy,

we said we would be only successful if we had fewer people going to the
hospital next year than last year.

How about that for...you know,
for success?

such nutritionally dense,
unadulterated food that people who ate it
actually felt better,

had more energy

KOWALCYK: I can't change the fact
that Kevin's dead.

When you tell somebody

I really don't like that look of pity
that kinda comes into their eyes,

that they feel sorry for me.

I can have a pity party all by myself

I don't need it from other people.

What I need them to do is listen

ROUSH: You have to understand

we're gonna deliver
to the marketplace

If you want to buy $2 milk, you're

It's that simple.

People have got to start demanding
good, wholesome food of us.

We're very ingenious people.

('THIS LAND IS YOUR LAND'

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(BRUCE SPRINGSTEEN SINGS)

# I saw above me

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# I saw below me

# The golden valley

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# A voice was calling

# It said, "This land

# From the redwood forest

# Well, this land was made
for you and me

# It said, "This land

# From California

# To the New York islands

# Oh, this land was
made for you and me. #

(INSTRUMENTAL MUSIC)

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