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Pam in Fashion Week cover-up -

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Pam in Fashion Week cover-up

Kerri Ritchie reported this story on Friday, September 25, 2009 12:46:00

SHANE MCLEOD: It's Fashion Week in New Zealand but across the Tasman it's someone's lack of
clothing that has everyone talking.

American actress Pamela Anderson has been flown to Auckland to be the event's star attraction.

But some of the country's most fashionable are a bit bewildered by the choice, especially after Ms
Anderson fronted her press conference wearing nothing but a scarf.

New Zealand correspondent Kerri Ritchie reports.

(Baywatch theme "I'll be there")

KERRI RITCHIE: I'll be there. That's exactly what former Baywatch babe Pamela Anderson said when
the publicist for New Zealand's Fashion Week invited her to Auckland.

She got a free first class plane ticket and the promise of as much champagne as she could drink.

Ms Anderson arrived at her first public appearance fashionably late.

PAMELA ANDERSON: You guys just wanted us to be late so we could drink more champagne, which we did.

(Laughter)

KERRI RITCHIE: Pamela Anderson's outfit was a bit of a risk. She'd wrapped a hot pink scarf around
herself and spent the entire press conference holding it together at her chest.

PAMELA ANDERSON: Where's the rugby players?

(Loud cheering)

Don't you guys have a good rugby team? We hear they're hot, too. Where are they?

KERRI RITCHIE: Joined by her fashion designer pal Richie Rich, Pamela Anderson is in Auckland to
flog her own range of clothing which not surprisingly consists mainly of swim suits.

The 42-year-old told journalists that her pieces are eco-friendly because she's "all about" animal
rights.

PAMELA ANDERSON: Would you like a vegetarian appetiser? Without the mueslying?

KERRI RITCHIE: I think she means mulesing.

RICHIE RICH: Yeah, don't hurt the sheep. We are upset about that.

PAMELA ANDERSON: Yeah, no sheep or pig hurting.

KERRI RITCHIE: Many New Zealanders are a bit baffled why Pamela Anderson was invited to be a VIP
guest at their biggest fashion event of the year.

Ms Anderson is known for her lack of clothes. She made it pretty clear at the press conference that
she doesn't take fashion seriously.

PAMELA ANDERSON: Well I mean I think I'd rather be naked than wear even a bikini.

KERRI RITCHIE: But one thing's for sure, Fashion Week media conferences in New Zealand have never
attracted so many men.

VOX POP: And I've loved watching her, growing up and stuff. She's cool.

KERRI RITCHIE: But not everyone is impressed.

Denise L'Estrange Corbet is an Auckland based fashion designer.

DENISE L'ESTRANGE CORBET: You know, Pamela Anderson is Pamela Anderson. So I guess none of us
really expected her to wear very much anyway. And I believe she turned up in a scarf for her press
meeting which is you know, great.

But really I mean, she hasn't got a lot of clothes I suppose, after the red swimsuit.

KERRI RITCHIE: Her label World will be 21 next year but Denise L'Estrange Corbet isn't taking part
in Fashion Week. She doesn't get along with one of the event's managers.

She says getting Pamela Anderson over was a very odd decision.

DENISE L'ESTRANGE CORBET: The point of Fashion Week is that we sell our product to overseas buyers.
They don't come to sell their things to us. (Laughs)

And it's just a PR stunt. I mean that's what it is. Get Pamela Anderson over. All the media are
just going to go wild and want to photograph her and talk about it. And it's really that.

I think the clothes are just a very small part of her being here. It's Pamela Anderson the enigma
that everybody wants to see, and you know - the huge breasts, are they really real and do they
stand up on their own?

I think the money would have been better spent bringing really great buyers out from overseas who
could then buy the New Zealand designers product and take it back to their stores.

But I would have hoped that we could have had some, you know, proper buyers and maybe more
international media to cover the event and see what New Zealand designers do. That's where the
money should be placed.

Because I'm sure Pamela wasn't cheap. (Laughs)

KERRI RITCHIE: No, what's the rumour about how much she cost?

DENISE L'ESTRANGE CORBET: I don't know how much it would be but I can imagine it ain't $2.50.

KERRI RITCHIE: A spokeswoman for New Zealand Fashion Week says Pamela Anderson will not receive a
big cheque. She's just getting free flights and accommodation.

The spokeswoman also denied the actress is the star attraction. She said Pamela Anderson is really
just like any other designer.

This is Kerri Ritchie in Auckland reporting for The World Today.