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Swine flu tally continues to climb -

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PETER CAVE: The Federal Government has launched an advertising offensive on swine flu as the global
death toll from the virus marches past 100. Australia, with 67 cases, is struggling to curb
community transmissions with a second batch of suspected cases after an outbreak on a cruise ship.

The country's first case was a Victorian boy last week and his school has reopened today after a
week's closure.

This report from Rachel Brown.

RACHAEL BROWN: Some Clifton Hill Primary School students ran to the gate, some dragged their feet,
their excitement levels varying.

VOX POP 1: I didn't really want to go to school.

VOX POP 2: Yes it is. Just going to my parent's work every day.

VOX POP 3: Yeah, into school sport.

RACHAEL BROWN: Since one of their classmates was diagnosed as Australia's first swine flu case last
week, their school has been closed and scrubbed.

The school's principal, Geoff Warren.

GEOFF WARREN: The fronts and backs and tops of all the chairs and desks and doorknobs and window
sills and vacuuming and any area where a child would have touched anything has been thoroughly
cleaned.

RACHAEL BROWN: Over the past week health authorities have been criticised for their refusal to name
schools and the speed of information delivered. Have you been happy with the way it's been handled?

GEOFF WARREN: look I've been very happy, but remembering as you said, we were the first school
where this has happened. Processes, procedures were put in place straight away. We had wonderful
support from DHS (Department of Human Services) and certainly from the Department of Education and
Early Childhood Development. It was magnificent.

Since then things have snowballed of course and there are flare-ups all over Melbourne and I
suppose they're very much on the run. And anxiety that is raised will always translate in many
cases to looking for someone to blame.

RACHAEL BROWN: As Australia's swine flu case count climbs, the Federal Government has launched,
among other things, an advertising offensive.

EXCERPT FROM ADVERTISEMENT: The flu and you. You can minimise the spread of flu by covering your
mouth and nose when you sneeze or cough.

RACHAEL BROWN: As well as schools, planes and ships are proving the other virus transmission hot
houses.

Twenty Qantas cabin crew are in home quarantine after having contact with infected passengers and
passengers on the P&O Cruise ship Pacific Dawn are being tested after a fifth suspected case today,
including crew members. The ship is heading to Port Douglas and waiting on the results of tests
before deciding what to do next.

The virus hit the same ship earlier this week and New South Wales health authorities are under fire
for their decision to let the passengers from that earlier cruise disembark. Eighteen passengers
have the virus and 20 more are being tested, most of them from the regional New South Wales town of
Berrigan.

The tourism industry admits the episode hasn't done it any favours.

MATTHEW HINGERTY: There's no doubt we probably could have handled that situation better.
Potentially we could have predicted that a large amount of people held in a confined space for a
long period of time would have been a high level of risk. We probably should have predicted that,
particularly for the cruise operators, that this would have been an issue and spoken more openly
and more regularly with the Government. It's a learning process.

RACHAEL BROWN: But Matthew Hingerty from the Tourism Export Council says the industry is smarting
because of the global financial crisis and doesn't want the public scared off travel.

MATTHEW HINGERTY: The school holiday period is rapidly approaching us in July. It's one of the most
important times of the year for the tourism industry, particularly for northern Australia and I'm
concerned that Australians are getting a message that, not necessarily from our officials but from
some of the coverage in the press that it's going to be dangerous to travel.

And we need to get a positive message out there that it is still okay to travel, provided you take
the right precautions.

RACHAEL BROWN: The hysteria levels surrounding the virus continue to vary. Since there's been only
mild cases in Australia so far, some say it's a beat up. One caller to local radio compared it to
the Y2K bug and federal politics commentator Barrie Cassidy didn't want to talk about it this
morning on ABC Breakfast News.

BARRIE CASSIDY: I'm putting the swine flu in the same category as Peter Costello. I'll get back to
those stories when either it or he are serious.

RACHAEL BROWN: But the Prime Minister thought nose blowing tips were important enough to raise in
Question Time yesterday.

KEVIN RUDD: Each one of us can take steps to avoid the spread of the flu by simple things - washing
your hands often and thoroughly, disposing of used tissues in the bin.

RACHAEL BROWN: And Victoria's Premier John Brumby asked Year 12 students who are sitting for exams
soon not to get too close.

JOHN BRUMBY: Be mindful of their contact with fellow students.

RACHAEL BROWN: The swine flu death toll has passed 100 after another death in the US and four more
in Mexico. There are currently about 14,000 cases around the world.

PETER CAVE: That report by Rachael Brown.