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A Current Affair -

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(generated from captions) This program is captioned live. and welcome to A Current Affair. Thank you Tonight, saving at the supermarket. to make us spend more. They have strategies at their own game. You need to know how to beat them overweight mums and television blamed Also tonight, of obesity in children. for Australia's epidemic for A s alia's epid mic

Plus, stop snoring for good. with a 92% success rate. The breakthrough at the supermarket. First, shopping smart Many of us have set routines - in the same aisles we go to the same places week after week. and pick the the same products But have you ever questioned

shelves or products? why you're drawn to those particular you could save And have you ever wondered how much

if you took a different approach? every single day of the week. There is a war going in these aisles

And there are two teams at play - on one team, the supermarket and manufacturers and the consumers on the other team. a fantastic battle plan - The consumers can win if they have they have to be educated. picking up things off the shelves. And you thought it was just It's incredibly scientific. more shopping aisles These two men have been down text messages. than Shane Warne has sent of going shopping. I'm not one of those fans or anything. I don't like the smell, the lights, on some trade secrets, to give you... And they're about to let you in Lower prices. Geoff Cutler is a consultant more sales in supermarkets. to manufacturers wanting to make 2% or 3% The retailer only makes in every dollar the consumer spends. a couple of cents in every dollar, So when a supermarket is only getting to buy the more expensive items. they have to entice you The best place is here at eye level. you're more likely to buy it. If it's easier, You need to keep your eyes open. For example, here we have a stack - you don't know if it's on special or not. It may well be, but it's not obvious

but it is there because it will be in your way and you'll be triggered to put one in your trolley. There's a lot of psychology in shopping, isn't there? Yes indeed. Peter Applebaum, who heads marketing company Tick Yes,

says supermarket real estate is like property - position, position, position. This shelf space is really the premium property for the supermarkets, and the manufacturers say, "I need to be an eye level, "because that's where the sales are going to be." This has all been worked out scientifically. that are enormously expensive There are software programs is going to be placed. working out where each product Now let's just take time out here what these guys are talking about. to show the bane of your existence? Shopping - Absolutely, yes! Joanne Karim is doing it Mother and family grocery shopper no plan, no time, ust... s s e a w ys does no plan, no time, just... as she always does -

Go in there and do it. Her small trolley load totals... It's $48.47. Now we do the same shop - not hunting generics, just after the same quality - but taking our time to scan the shelves. An identical popular brand bread was on special nearly a dollar cheaper, if she'd looked. Had she looked carefully, another big-brand toilet tissue was well over a dollar cheaper. And take a look on the bottom shelf and those paper towels - again, another big saving. That's $44.85, thank you. That nearly 10% cheaper for the same quality on this small shopping list. Now if the supermarkets are only making 2% or 3% profit on products, how do they survive? They sell the shelves. Yes, manufacturers pay for their products to be in that prime position. for just one week in one State. An aisle end can be $100,000 And so they pay for this space? Definitely, yes. with the man from Kettle Chips. We caught up So for you guys, the right space, the right shelf? it's important to get Absolutely. they sell together. Chips and drinks together, The logic? in aisle two Well, that packet of chips you passed when you grab a bottle of drink. you might just get We want more dollars, thank you very much. So we're going to come along as a supermarket

and create these premium house brand generics.

And the supermarket grab to get your dollar

will this year see some huge changes.

It's now really crunch time for

branded Australian food companies. As shelf space becomes tight, your favourite brand premium products may well disappear,

with Coles and Woolies pushing their own generic premium labels instead. David Gorrie from 'Global Food and Wine Magazine'.

Look, house brands in the

Australian market, I suppose, up

until now, have always been seen as

a little bit inferior. But that is

definitely not the case in the UK

market. House brands are routinely

seen as premium products,

particularly in the UK, and that is

why retailers are now making the particularly in the UK, and that is

decision to introduce them here. a brand-switcher. From now on, you may have to become not only the brand you're used to Get to know but another one or two brands, to be a product that's on special because invariably there is going when you walk into that supermarket. Other tips to follow: without queues Go there there without kids, calm way. and go about it in an educated,

Have a plan - that's how a consumer can win in a supermarket. Brady Halls arming himself with some good advice before his next shopping expedition. And you'll find more information on that story at our website. Now to London and the terrorist bombings that cost so many lives just a week ago.

Islamic extremists were the prime suspects from day one, but Britons are stunned to learn that this time the fanatics were home-grown. So if the new al-Qa'ida look like everyone else and even their mates have no idea they're mad extremists,

how can security services be expected to spot them? It's a nightmare scenario made real - the bombers didn't sneak in from some foreign land to perpetrate their horror, they simply travelled from home, from these working-class streets of northern England - cricket and footy teams. areas more renowned for turning out Friends and relatives are sketching a picture of four young men who were seemingly normal, born and bred in Britain with loving families and uncomplicated lives. They had no criminal records. They were not known to police. 22-year-old Shehzad Tanweer lived here in Leeds. He was born in England and, it's said, was as English as any Pakistani Muslim could be. He loved cricket, went to a local university and helped out in his father's fish and chip shop.

He travelled to Pakistan to study the Koran last year and his dad reportedly just bought him a red Mercedes. 30-year-old father of one Mohammed Sadique Khan came from nearby Dewsbury. He met his wife at Leeds University, where he studied. She was the daughter of a well-respected local teacher. 19-year-old Hasib Hussain lived here at No. 7, Colenzo Mount. Just 19 years old,

he was the youngest of Britain's first suicide bombers. Softly spoken and unemployed, he'd recently been sent to Pakistan by his father - apparently to instill discipline after some bad behaviour. The fourth bomber, who is yet to be named, came from the same area.

Last Thursday, their veneer of normality crumbled. At least three of the men travelled in a hire car from Leeds to Luton. They rendezvoused with the fourth and possibly a fifth bomber. They were seen boarding the 7:48 Tensly train to London, arriving at King's Cross at 8:20. From there, they were spotted on the station's main concourse before entering the Underground. Sadique Kahn took the Circle line westbound.

His bomb exploded at Edgware Road, killing seven. Shehzad Tanweer jumped on the Circle line heading east. His bomb exploded between Liverpool Street and Aldgate, also killing at least seven. The unnamed bomber took the Piccadilly line south, blowing up the train before Russell Square, and slaughtering at least 21 people. Hasib Hussain may have tried the Northern line himself, but the service was suspended and he blew himself up on the number 30 bus in Tavistock Square an hour later. His bomb claimed 12 lives. The first clue after the carnage was a phone call from Hasib Hussain's mum, worried he adn t retu ned worried he hadn't returned from his trip to London. She described what he was wearing and investigators found his body, including his severed head, on the bus. They knew they'd found someone sitting very close to the bomb - too close to the bomb. Police were already searching through hours of closed-circuit TV footage

and were able to spot Hussain and his co-conspirators looking relaxed. They were all carrying backpacks full of explosives and they were all carrying identification. Shehzad Tanweer's uncle, Bashir Ahmed,

runs a kebab shop and can't believe what his nephew has done. I see him growing up, he was a decent child and childhood and he was a very gentle person.

Personally, I cannot believe he can be involved in a situation like this. Tanweer's parents now fear for their lives. I think they are broken. REPORTER: Broken?

Broken.

There can be little doubt that these four individuals could not have acted upon their own. They must have had somebody who did the recruiting,

who did the indoctrinating, who perhaps provided finance, the organisation, planning, the technical know-how, and therefore we must look at the possibility, the grim possibility, that there are other members of the cell still out there and they could perpetrate another follow-on attack. We can only pray that's not the case. Alright, here's an image that will be familiar to many pregnant women and their partners - an ultrasound scan of what's going on in the womb. Usually we only get to see these things because a doctor wants to check that everything is OK. But now ultrasounds are being performed solely to create cute videos for proud parents and not everybody in the baby business likes the idea. Wow! Look! Can you see there on the TV screen on the video? They're going to show the baby. There's the baby's face. Wow! It just hits you all of a sudden - it's real, and this is him! In many instances, I've seen women coming out in tears. I've seen fathers, you know, kiss the screen. It's the very first glimpse of new life - the baby that in just a few months will be yours to hold - but until now, you've never been able to see anything like this. It was amazing. Absolutely amazing. There's the nose. And freckles. Australia's first ultrasound imaging centres are opening this week - a business called Early Image. Managing director David Portnoy. They're getting a gold-class experience which has their baby-to-be as the movie star. Kurt and Paula Sawatzki are expecting their first child in 11 weeks. They've brought along grandfathers Paul and Werner for the making of their video. Looks like it's sucking its finger! Ooohhh. It was a beautiful experience for me. Very impressed. It was great. I loved it. It was just gorgeous to see. It's very reassuring to see that everything's OK with the baby. You can see fingers, toes, eyes, face - so that's one of the reasons we did come here. Babies tend to give their best performances from 22 weeks gestation and mums are required to sign a release form to say they won't use the scan for medical purposes. This is a business that caters purely for the enjoyment of parents-to-be - there's not a doctor in sight. They understand that they are coming here to have an entertainment package, that we are not looking for defects and that we are here to provide them with baby pictures only. That sounds suspiciously like all care and no responsibility. Obstetrician Dr Glen McNally is an ultrasound specialist. He says it's outrageous to be subjecting unborn babies to high-frequency sound waves for the purposes of entertainment. It's unethical to expose a foetus to unknown potential effect when there is no medical benefit to be gained. In over 30 years of ultrasound, there's never been one reported case of any defect due to an ultrasound. In fact, I have to say my wife had a particularly difficult pregnancy - she had nine scans in nine weeks - and my baby's absolutely perfect. If the videos prove a hit in Australia, these clinics could be coming to a shopping centre near you. Already in the United States they're everywhere, but the American Government has now issued a formal warning. It says women should be cautioned about the potential hazards of these videos, saying the long-term effects of multiple ultrasounds are not fully known. There is a debate the community needs to have about whether this is the right sort of thing to be doing if there is no benefit involved for the foetus.

We have gone to great lengths to make sure that what we provide is a top-of-the-range service that is absolutely safe, with the best operators, to provide an experience that every parent will cherish for a lifetime. Early Images says if anything unusual is noted, they alert the parents. Nicki and Tony Gordon, expecting their second child, have no concerns. We certainly didn't consider safety to be an issue at all. We've got the first baby pictures from the first ultrasound and the second ultrasound. This is just adding to our collection. Ros Thomas with that story. Still to come - the new device that's giving snorers and their loved ones a good night's sleep. And the medical study that puts overweight mums in the firing line over their children's eating habits. You may have thought it was pretty obvious that parents who have a weight problem are more likely to have children who are also obese. But scientists actually like to do the work and prove these things. Well, thanks to an Australian study, they now have all the evidence they need. They were overweight and they were actually getting too overweight for their height and their age and I knew they were going through the same pattern I was going through. And you could see it getting worse and worse. It's a daunting realisation to make as a parent - your kids following the same path to obesity.

We had chips and biscuits and we'd go to the supermarket and the kids would say, "Can I have this?" and, "Can I have that?" So you just let them have it and, before you know it, they are getting into the obese side of life. are now trying to change their ways. Denise Willis and her two children are now t ying to change their ways. Our family is big and we tend to eat that way I don't want my children to be that way - I don't want to be that way. Our study highlights the importance of the family environment in influencing a children's weight gain. It's a world first -

16 years in the making, following 436 children from birth. And one of its major findings - we really do mirror our parents when it comes to weight? Overweight parents are more likely to have overweight children. They share the same genes and they share the same lifestyle. And paediatrician Professor Louise Beur says those lifestyle issues can be just as important as an unhealthy diet. Genetics plays an important role, but so does the lifestyle. For example, parents and children will share the same food, watch television the same amount, may or may not go outside as much,

and play. So those are all factors and influences whether there is excess weight gain or not. When you hear something like "if the parents are overweight, obese, fat,

"their kids are going to be fat" do you agree with that? I do agree with it to a certain degree. My kids are, because I am big. But this family has already started making the tough decisions together. What are you gonna want for tea tonight? Steamed vegetables, fish and rice? Steamed vegetables, fish and rice, OK. In our cupboard we don't have the chips and the lollies and the ice-cream.

We actually replaced that with vegetables

and fruit in the fridge and things like that. If it's not in the cupboards, it won't get eaten, so parents ultimately do have control, and I want to encourage parents to take back some of that control if they can. Did you think it would be that easy? No, not at all. I thought I'd have a battle all the way. But no, the children have been very good

and they certainly think about what they are eating and why they are eating now.

It can be done, but it's not easy. And I don't think you can blame the parents for child overweight. Nutritionist and author Jenny O'Dea. Yes, I think it's unfair to blame the parents. Many of the parents in my research studies have said, it is difficult to feed the children "the healthy food and drinks. "they won't eat their vegetables, won't eat the fruit, "won't drink the milk. "I would love them to eat the healthy food "but I can't get them to eat it." If that sounds like your kids, Professor Beur says try these tips to beating obesity. And last, but perhaps the most important thing to do - What kinds of things do you like eating now? Rice, chicken and bread. What about chips, chocolate, lollies and things like that? Only occasionally. I think it's very unfair to blame parents. I think it's very difficult to feed children and to feed them healthy all the time. Other people feed the children - at school, at day care, after sporting events, at sporting venues. I think the whole community needs to work to prevent child overweight.

It's a matter of saying, "OK, children, let's help me do dinner. "Let's do it together, be involved in preparing the food with me "so we are spending time together, "and we are cooking the meal and we are not going to get our takeaways."

So just take the time to do it, make it an important issue for your kids, if not for you. David Eccleston reporting there. We'll take a break. Then, some good news for snorers,

and it may be even better news for those who have to live with them. (Children laugh and shout) The best chips just got better. Golden Crunch with Bake 'n' Shake flavours. CRUNCH! Simple. SILENCE Golden. MAN: 3-piece pruning tool set - under $10. Welcome back. OK, we don't want to frighten any small children or animals, but imagine having to try to sleep next to this every night. Chronic snoring like that has everybody crying out for an answer. Well, there's a new device that dentists say is almost guaranteed to fix it.

Goodnight, honey. She sounded like, um... "Aggghhhh," and then, "Wheeee,"

It was something like this - "Aaaggghhh" - just like that.

He can laugh now, but a month ago,

James Oldman and his son Andrew weren't happy campers. It was terrible - you could hear her all through the house. I reckon if you were sleeping next door you could still hear her. Just so loud -

it was like a plane taking off, a freight train going past - and we've got trains down the road and it was as bad as that. Sorry, honey, I'll go into my room. For Michelle Oldman, nightly snoring condemned her to sleeping in another bedroom

and constant embarrassment. I don't know, it seems to be alright if men snore, it's a blokey sort of thing. I don't want to snore, I don't want to be a woman and snore and sound like a wildebeest, as my husband called me. But this wildebeest has well and truly been tamed -

and all it took was a specially designed mouthguard

to cure her snoring in one night.

I woke up the next day feeling better than I have for 12 years, ever since I had children. First night, there was no snoring, simple as that.

The treatment is effective from the very first night.

Basically the night the patient takes the treatment home,

they pop it into their mouth just before they fall asleep and they stop snoring from that point on. Brett Chamberlain runs Snorestop, a new chain of clinics

which claims to be the first to patent mouth devices

fitted by staff dentists. We have a complete process for assessing the patient, to identify the degree of the severity of their condition, and then we can provide a solution best suited to them. We are not just a one-size-fits-all solution, as some other organisations do. What do you think of that? It's pretty bad.

Is that the worst it got? Oh, it's actually probably a lot worse in real life - it's more of an "aaagghhh" sound. It's pretty bad. Before Tony Downs went to Snorestop and had one of the devices fitted, his wife Donna refused to sleep in the same room. I'd go to bed here and wake up by myself. You'd be on the couch? I'd be on the couch 9 times out of 10 without a doubt. But luckily for Donna, the Snorestop treatment also worked for Tony. Incredible - literally once Tony puts it in as he's falling asleep, it just stops the snoring. There's no two ways about it.

There were a few final adjustments at the beginning and, from then on, every night peaceful.

It's wonderful. They work by extending the lower jaw forward and in so doing, they pull the tongue and associated soft tissue clear of the airway so the person doesn't have to drag the air into their lungs while they are asleep. And make that noise? Exactly right. And is it uncomfortable to wear?

No, once you get used to it - takes about a week to get used to it - once you get used to it, it's fine.

Much better than snoring. And if the jaw joint is healthy enough to accommodate that, we may be able to help you with one of these appliances. That sounds wonderful. Research shows 40% of people over 40 snore and lack of sleep costs up to $10.3 billion a year in lost productivity. Clearly there's a demand for a cure, because Snorestop has opened seven clinics in seven months

and is expanding Australia-wide. The only problem - the cost of the treatment. I was a bit dubious about the $895 price tag, but I just couldn't go on like this anymore and it was a win-win situation because if you don't stop snoring you get your money back - no strings, you just get your money back.

It's worth every cent. When you look at it from a changing-your-life point of view, $1,000 is not a lot of money and you can claim some of it back on your extras health insurance. So you've got no regrets about spending that grand? None at all.

It's probably the best $1,000 I've ever spent. Chris Allen reporting.

For more details about that snoring treatment, just contact us. Alright, you'd think as a 77-year-old pensioner and grandmother of 14, no-one would begrudge a little luck coming your way. Well, this recently widowed woman hit the jackpot with a lovely win on a scratchie ticket - $300,000 worth. The prize is to be paid in instalments over 10 years. But greedy government bureaucrats are now demanding their cut. Could I have two $2.50 scratchies, please? My God. I think I've won a Win For Life. Every time we scratch one of these, we pray our dreams will come true. What we don't expect is a greedy grab from the Government. Centrelink is going to enjoy my windfall. I'm going to fight it if have to go to my grave if I have to go to my grave fighting it. That full story tomorrow night.

Look forward to your company again then. For now, goodnight. Supertext Captions by the Australian Caption Centre. www.auscap.com.au