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Selling Australia -

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(generated from captions) Cairns, in far north Queensland, In the mid 1960s, Australian image. had a quintessentially by world standards - MAN: Cairns is a small city 25,000 people. at an easy pace. People who like to take life In many ways, the nation had of itself. it epitomised the image Life in Cairns is like that - sort of...relaxed. a very different face. But soon, Cairns would have 'TURNING JAPANESE' PLAYS Today, Cairns is a tourist mecca, belongs to tourism. and the city's heart and soul every year, With almost 2 million visitors the rush for the tourist dollar

has changed the city forever. the rush for the tourist dollar With the industry being hailed

for the nation's future, as the great economic hope in the name of tourism? just how far are we prepared to go THEME MUSIC

AND AIR TRAFFIC CONTROL MUFFLED CONVERSATION BETWEEN PILOT It's four o'clock in the morning, and at Cairns International Airport has just landed. the first flight of the day who come here every day, Of the thousands of tourists are Japanese. by far the biggest number Since the boom time of the 1980s, billions of dollars in Cairns, Japanese tourists have spent has invested heavily in the city. and Japanese business the Japanese tourists here What's drawn to Queensland - is what draws all tourists an image of paradise. (Both talk in Japanese) GIRL: Yes, Australia! WOMAN SINGS IN JAPANESE With the Great Barrier Reef of pristine beaches, and thousands of kilometres it's not hard to see holiday destination in Australia. why Queensland is the number one MAN: Ah, Queensland. perfect the next. Beautiful one day,

may be beautiful, But while Queensland Cairns is not quite perfect. Cairns has mudflats. Instead of a beach, BIRDS CHIRP offer the visitor Although the mudflats of migratory birds, a world-acclaimed viewing spectacle to satisfy the tourist, with no beach here has decided to build one. the city council

where for us to gain Cairns is in that crucial situation and the growth and achieve the vision we've got to go through some pain. and create this man-made city, At the moment we have a project reclaiming through here that encompasses as a major people area. from beyond this area out here, To reclaim, we have to take sand down this street here, bring it into the city, and down onto this site. around the outside

is set to benefit from the project, While local business thousands of tonnes of sand needed the proposed truck route for the has some local traders fuming. What is going to happen to cut across the car park, is these trucks are going and preventing effectively cutting a swathe business district of Cairns people coming from the central into the Pier Marketplace. to very significantly affect Therefore, it is going of all the tenants here. the business are affected, And if people's livelihoods

want to do something about it. they get angry about it, and they annually up for grabs, With 1.3 billion tourist dollars and competition is fierce. emotions can run high in Cairns, two pools, loads of women. Volleyball, tennis courts, I'll carry your stuff. Get in the bus. Come on! It's only down there. who come to Cairns The vast majority of visitors

greatest natural attractions. come to see one of the world's come rain or shine, Every day of the year, to the Great Barrier Reef. thousands of tourists are ferried out

together with Sydney and Uluru, The Reef, of Australian tourism. forms the golden triangle (Tour guide speaks Japanese) on the environment While the impact of tourism can be devastating, at stake for the tourist industry, with billions of dollars is a high priority. protecting the Reef the city has different priorities, Back in Cairns, however, is being felt in other ways. and the impact of tourism I cycle up here regularly. I love coming up here. left of the Cairns that I knew It probably is the only place for me that still remains intact. during the 1960s, Jon Metcalfe grew up in Cairns transform his home town. and has seen tourism not developed a centre I think Cairns really has or a soul, if you like. to me. It's a fairly soulless, cold place just economic values hold sway. It's a place where

on tourism And, um...the constant emphasis of a sense of community, just inhibits the growth of... a sense of ownership, a sense of culture, a sense of protection of the area. They are always swamped economic sort of considerations. by the bigger, dominant a certain crassness, And they promote a certain frontier society. a sense of place Until we start to cherish values over strictly economic values and to say we want to enhance other a problem for people like me. I think that Cairns will always be city's economy relying on tourism, But with over a third of the for most people in Cairns, is a higher priority. making the tourists feel welcome with Japanese people before? Has anybody had anything to do Apart from at the airport? married a Japanese person Lived in Japan, or anything like that? or going out with a Japanese person At the airport, from the Queensland Police Service Constable Geoff Robins cultural awareness seminar is conducting a Japanese for customs and quarantine personnel. You guys are the front line. the first, I suppose, Australians, You're the first people...well, that they're dealing with. apart from the flight crew And those first impressions count. and they get a rough time, If they come into the airport for the rest of the trip. it'll stick with them have very good memories. And Japanese people all the time We're developing new initiatives to improve customer service. That's basically what it's all about is customer service. And if we can put the best customer service across, not only will Japanese people be made more welcome, they'll go home, they'll tell their friends how much of a good time they had in Australia, and by word of mouth, more people will come out here. Manners. According to Western manners, women go through doorways before men. In Japan, it's the opposite.

Men go through doorways before women. Don't yawn. It's impolite. Laughter does not always mean amusement. Don't display your teeth. Japanese slurp liquids like soup and coffee. When Japanese women laugh, they tend to cover their mouths with their hands. When they slurp, I mean they SLURP. This comes from an old Buddhist notion that showing bone is unclean,

as well as horrendous lack of orthodontics. Japanese people have bad teeth. Like so many Japanese tour groups, these tourists are on a whirlwind two-day trip to Australia. G'day. How are you? After their 4:00am arrival, they're heading off on a typical all-in-a-day tour of Cairns. And as the name suggests, it promises to be a busy day. (Speaks Japanese) JAUNTY MUSIC

HORN HONKS (Girls chatter in Japanese) Great. Great. (Gasps anxiously) It's very easy. Just give him a cuddle. No worries! Just relax a little bit. That's better.

(Guide speaks Japanese)

Not all tourists who come to Cairns are here for the sightseeing. With over 10,000 hotel rooms to fill every night, tourism is packaged in all sorts of different ways. Every year, hundreds of Japanese couples come to Cairns to fulfil a romantic dream. Aki and Takaomi Sato are here for a Western-style white wedding. It's like a romantic things, and I guess it's more like a girl's dream,

because we do have like a survey -

who decides to come Australia, why Cairns, those sorts of things, questionised.

And that's like...it's because the bride's wanted to, because they love the animal, like koalas. That's why they decide to come to Australia, you know. Yeah.

While Cairns may be renowned for its natural beauty, down on the esplanade, Jon Metcalfe sees the beach development as one more example of tourism going too far. This is a mangrove area, and here they are trying to create something entirely artificial and unnatural

in a sandy beach. It seems a bit bizarre, really, and that brings us to that question of why are we trying to create so much artificiality? Why don't we specialise in the things that we really do well? And obviously, this esplanade presents birds, it presents beautiful scenery, and instead of trying to create something artificial that we sort of think they've come here to see, they've actually come here to see things that are different. But, of course, the tourism people don't seem to see it like that. They want to create something down here on our esplanade that just doesn't belong here, and that's a sandy beach which the locals won't use, I can tell you. It's really a subsidy again to the tourist industry, I'm afraid. Not many people know there's a major sewerage pumping station under that. Inspecting the beach development site are the city council's project manager, Brian Smyth, and contract manager, Ross Jennings.

Thing is to turn back till we get enough turnaround area here. Temporary wash down... For over 25 years, Brian has managed much of the city's development, and is well-known for getting the job done. Somewhere about here, yes. About here. But with pressure mounting from local businesses, the city's mayor has asked him to consider alternatives to his controversial truck route. You couldn't bring a truck down there. No way. Well, look at the trees. Yep. With that option of trucking along the esplanade, look how many trees would have to come out. Oh, buggered if I know. You wanna look in this corner while we're here? Yeah, yeah. 40 minutes till D-day.

In less than an hour, Brian has to face the business community at a public meeting where he's anticipating a hostile audience.

I'm gonna cop a bit of a pasting. I think they're gonna try and shoot the messenger.

Bloody rain. Aki and Takaomi Sato are on their way to St Christopher's Chapel in the Rainforest. Situated 25km from Cairns, the chapel is in the backyard of a private property. With investment from the Watabe Wedding Corporation of Japan, it was built especially for the Japanese wedding market, which, in Australia, amounts to nearly 7,000 weddings every year. 'THE WEDDING MARCH' PLAYS ON ORGAN

Aki, Takaomi - welcome to St Christopher's Chapel in the Rainforest. It's a great pleasure and honour for me to be able to celebrate this occasion with you today. (Interpreter translates in Japanese)

Good morning, everyone. I've never done a job in the CBD in front of people's businesses where I haven't copped a lot of personal flak. be different today. And it's not gonna be different today. I am fully aware of the concerns that traders have in respect of access and continued trading. Am I to understand that you're responsible for the truck route? I'm responsible for the contract. So you chose that the trucks would pass through our city... I did in the assessment. ..around the Cairns Convention Centre, of which I made a calculation this morning, that between the period the trucks will be dumping, there'll be at least 5,000 national and international delegates attending the Convention Centre. And then around past the casino, the Hilton, the Radisson - all the boats that leave from there - you're responsible for this?

I made the recommendation, yes. I did the assessment. As I said to the mayor yesterday, square-kilometre wise, one of the largest dollar-earning areas of our city. And that's where you've chosen to put it through. I can't do anything in the CBD without it impacting on no-one. Why are we doing it right in the middle of the tourist season?

APPLAUSE And, according to Mr Smyth, we're gonna back up for next year's tourist season as well. You can't build things in north Queensland just...to... ..you've gotta take into account the climatic conditions. We have a major environmental problem doing this job at all. And we've got a major economic problem.

For businesses along here and the pier, it could not be started at a worse time. These are real problems that we face.

And we want answers. Are we going to be reimbursed? No. And the project managers. Who is to blame? The council.

from you, Mr Smyth. I'm getting a lot of arrogance I'm sorry, but I am. have taken in the fish habitat, Because I don't think you might and everything else.

into the fact But have you really taken on people's lives? the repercussions, financially,

and their lives at the pier. Everyday people I don't think you have.

JEERING I'm not an arrogant person.

and it's difficult. My problem is I have a job to do, We like to empathise with you. We're not bulldozers. I'm very sincere about that. Please, believe me, Thank you for your time. Can I follow too, please, Margaret? Thank you, Brian. Andrew Griffiths. Yes, now..? perceived as arrogant! I'm concerned that I was I know I...I've gotta be firm! in that situation. And I had to be firm I'm...I'm sorry, you know? If that came across as arrogance Ross can testify to that. I'm not an arrogant person. TAKAOMI: I, Takaomi... CELEBRANT: I, Takaomi... ..affirm that... ..affirm that... ..I take you... ..I take you... ..Aki... ..Aki... ..to be... ..to be... ..my wife. ..my wife. To love... To love... ..to cherish... ..to cherish... ..as long... ..as long... ..as we both... ..as we both... ..shall live. ..shall live...shall live.

At the Chapel in the Rainforest, romantic dream is realised, the bride and groom's

of a white wedding. with all the trappings in Japanese) (Interpreter translates wedding vows couples who come here, But as with most of the Japanese Aki and Takaomi are already married. of a three-day wedding package tour. And this ceremony is part APPLAUSE ROMANTIC 'WEDDING MARCH' MUSIC JOYFUL CHEERS

they want the best service. When they come out here on holidays, They're prepared to pay for it... They expect the best. town, and they're very disappointed. Then you go to some of the places in to provide service with a smile. It's basically learning how if you're in a tourist town. Sounds tacky, but it's essential just face the person. For a normal polite bow, or you'll crash heads. Don't get too close head down a bit lower than men. Um...women tend to put their LAUGHTER OK, so it's just a straight... one on one, both sides? Do you wanna just do it Konichiwa! not to keep eye contact. See, it's hard

businees card holders... They actually have it goes, choo! Out comes the card! They press a little button and He's facing you...a quick bow... GENERAL CHATTER

For the Japanese tour group, holiday has come to an end. their whirlwind two-day Cairns Despite the hectic pace, regard these trips as relaxing. most Japanese tourists

Ah, it....it were wonderful. WOMAN: How was your trip? Especially Cairns...here. We never forget Australia.

And scenery was beautiful... People are...very, uh...kind. I refreshed here. the time is...short. I'm sorry to say goodbye because See you later. 'Bye. So...thank you for your everything. the trucks have started rolling. Meanwhile, just outside the city, are heading for the Cairns mudflats. 130,000 cubic metres of sand

through the city, With the trucks making their way Brian Smyth has won the day. Despite the protests, on his controversial route. the trucks are travelling

in front of them now, mate. TWO-WAY RADIO: Yeah, anywhere Very sad indeed. Yeah, this is very sad, this. all over. I don't like it a bit. I probably won't come here till it's BRIAN SMYTH: Technically, I'm happy. done as much as we possibly can. Politically, I'm satisfied we've aren't being complained to... The...I...if the politicians here are putting up with it ..it means that the traders around and are not...are satisfied. of benefit because basically In the longer term it can only be prime tourist part of Cairns city. we're adding to the amenity of the Proper. So...the arrogance continues.

moves ahead, As the beach development it's started to attract sightseers.

by natural beauty, In a city surrounded Cairns' latest tourist attraction. the construction site has become its image as a tourist town, While Cairns may have embraced the nation's biggest industries, with tourism fast becoming one of in the future. it's an image we may all have to face www.auscap.com.au the Australian Caption Centre Supertext Captions by Edited by: Emily Mann Kate Mulvaney Lindsay Jones Captioned by: