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Media Watch -

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(generated from captions) This program is captioned live. You are watching 'Sunrise'. to the US now. Let's go back outside the courthouse Karen Brown is in Santa Maria on Michael Jackson. as we await the verdict

Karen, hello again. What's the latest? is he now? How far away from court Well, Mel and David, from these shots right here from what I can tell he's still 10 or 15 minutes away at the courthouse. from actually arriving here at its best - Yes, it's live event television at its best - Yes, it's live event television didn't carry this too. can't think why the ABC I'm Liz Jackson. Welcome to Media Watch. and Nine's 'Today Show' Seven's 'Sunrise' program both turned last Tuesday's

interminable wait for the verdict, over to coverage of the court again and again and again. as Michael Jackson entered the 'Sunrise' viewers in Adelaide. but how much more annoying for It was tedious,

is coming up on 'Sunrise' - Well, Michael Jackson's verdict stay with us. Jacko verdict soon?

Not soon enough.

all half an hour late. Adelaide viewers were watching it courthouse this morning. Live pictures from the Santa Maria at court to hear the verdict. Michael Jackson just arriving its decision. The jury has reached so called 'live' pictures As Adelaide viewers watched those the verdict was already in. their program forward Nine's 'Today' shifted viewers did get live coverage. so that South Australian they wanted to do the same. And Seven's 'Sunrise' says could make the effort for Perth But neither 'Today' nor 'Sunrise' to their West Australian viewers. so both served cold porridge in the above-entitled case, We the jury, a lewd act against a minor child. find the defendant not guilty of and 'Sunrise' viewers By the time that 'Today' saw the "live verdict" in Perth, at the Neverland ranch. Jackson was back crossed to Parliament House Two days later Seven and Nine the Wood family press conference to show after Douglas Wood was freed. it 'live' but Nine was lying. Both networks claimed to be showing Vernon and Malcolm Wood

holding a press conference are now and we cross live to it now. at Parliament House in Canberra The family of Douglas Wood has been found alive and well. is immensely relieved that Doug had started his statement In fact Malcolm Wood a minute and half earlier. to the press conference? So why was Nine late promoting themselves. Because they were too busy Nine's viewers watched this. As Malcolm began talking on Seven, special surprise 'Blitz'. It could be you in a one-hour to make over We choose a garden from the air 'Backyard Blitz' Sunday on Nine. in the one-hour surprise Just a little cheat of course, to fake it live, and given it's so easy why tell your viewers the truth? network executives awake at night. We doubt these deceptions keep a good night's sleep Now, if you can't always get it appears you're not alone. can be dangerous and unhealthy, We know that a lack of sleep but it can also be very expensive. revealing sleep disorders A new report a year. are costing Australia $10 billion $10 billion a year! Who produced that report? Access Economics. TV, radio and print. All the media loved the story, in the upmarket broadsheets, It got an especially good run on health and lifestyle issues. who run big it deserved this spot on page 3. The 'Sydney Morning Herald' thought national problem? So what to do about this who commissioned the report. That's good news for the folk organisation, as a national sleep health to establishment To move from nascence

Sleep Health Australia and more money. needs more profile

pay for this expensive report? So how did their steering committee as Access stated up-front. Well, they didn't, radio - bothered to report this, Virtually no-one - TV, print or the ResMed Foundation is. let alone find out who or what to Google up this. It's pretty quick and easy And ResMed -

the ResMed Foundation - who set up products for sleep disorders. is a company that sells treatment pleased with this report ResMed must have been particularly in the 'Age'. this, to treat sleep apnoea, ResMed sells products just like as our biggest sleep problem. which the report, remember, names in their disclaimer Access Economics did state the ResMed Foundation that the funding from was "unrestricted" and that ResMed: the journalists? Should that have satisfied We think not. Access acknowledges: on the Steering Committee These experts are all

of Sleep Health Australia, by ResMed. which is sponsored ResMed's Medical Advisory Board. All are past or present members of no problem telling us this. The doctors concerned had It's not a dirty secret, disclose who pays whom for what. but it's basic journalism to We found only two brief mentions - and on Channel Ten. in the 'Canberra Times' The report was funded of sleep apnoea products. by a leading manufacturer a national organisation It's recommended that research and education. be set up to co-ordinate Natarsha Belling, Ten News. went to bed on Saturday night Northern Territory voters

already settled. with their election result The Labor Government romped back in. It was a first. that targeted habitual drunkenness. And it was off the back of a policy in the campaign. The policy was flagged early that Labor's policy was racist, Chief Minister Clare Martin denied "a spike" in public complaints. saying she was just responding to The letters pages of the 'NT News' like this for months. have been carrying letters Now whose view is this? Let's see who wrote the letter. We don't have an issue

with the 'NT News' publishing views like that, but what's it doing allowing the author to hide behind "name and address withheld"? Why should this anonymous writer be able to air this view if they're not prepared to own it? Well, it seems that the 'NT News' is pretty relaxed about allowing anonymity to just about anyone who asks. 6 of the 12 letters published that day were "name and address withheld". Most, we should say, were uncontroversial. Sometimes the letters have just initials and the suburb. In the weeks before the election was called, the Letters Editor did announce a more responsible policy. But within days the paper had broken its own guidelines Sorry but we just can't believe the author really was: Now it's not just Media Watch that regards over-use of anonymity as a problem. Once an election is called it becomes an offence under the Electoral Act to publish anonymous letters that deal with election issues - they're just too open to abuse. But two weeks into the election campaign: The 'NT News' has told us that this letter doesn't deal with an election issue. No. The connection is that how to deal with drunken itinerants was an election issue. We think the 'NT News' is just having trouble breaking old habits. Over the past 12 months, the 'NT News' and 'Sunday Territorian' have published an extraordinary 327 letters "name and address withheld." We throw out the challenge - is there another paper that can top that? But we seem to have almost reached the end without touching the biggest story of the week. Front page - the 'Herald Sun'.

Front page - the 'Courier Mail'. Front page - the 'Sydney Morning Herald'. Clearly all the subs are having a field day, competing for the best Warnie headline. We rather fancy: But was this shameless PR stunt really the biggest story of the day? Commercial TV and heaps of radio ran it as news, giving the company a big free plug. Spin King Shane Warne is no stranger to publicity, and now he's putting a spin on something new. Shane Warne may be the only man who can make going bald look like fun. Can I just go for it? MAN: Yeah, yeah, go for it. He was getting a bit thin on top but now he's the new bonce for Advanced Hair Studio. Advanced Hair's Managing Director couldn't quite believe it himself.

Carl Howell told Media Watch from London: We couldn't have put it better ourselves. Until next week, goodnight. Captions by Captioning and Subtitling International.