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Media Watch -

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(generated from captions) This program is not subtitled CC with autism A single mother of two boys number one mum. has been voted Victoria's those responsible It's an award that recognises for raising future generations. Ryan, Connor and his 11-year-old brother, autopsy as toddlers. were diagnosed with high-functioning won an award. No wonder Connor and Ryan's mum Getting the boys into such good shape must've been pretty hard. after high-functioning autopsy

I'm Monica Attard. Hello and welcome to Media Watch. tongue from reporter Martine Alpins. That was obviously a slip of the like this one - Some slip ups are just oversights, collided with a pleasure boat. the night after a Sydney ferry Three dead and a teenager missing. devastated by the accident. Australia's ice-skating community with four stories about the disaster. Nine News led its bulletin that night this - Then in the first ad break, Thanks.

as it was inappropriate. You'd assume that was as inadvertent But in the world of online news, juxtapositions of ads and stories awkward and often offensive happen every day. over a 2-year-old girl This story about a woman reversing for a new road tunnel in Sydney. sat next to this picture in an ad

There are plenty more. placements are triggered by words Some online readers think those ad in the stories that appear alongside. that's not the case. But one Fairfax manager has told us Well, not right now. software to trigger ads But Fairfax plans soon to introduce by what's in the accompanying story. technology for its overseas readers. In fact, it's already using that internet company around the world - So we do mostly - like every to match advertising have some technology that attempts with an audience. a piece of technology. It's not done by people it's done by better here Let's hope the technology works of Fairfax sites. than it has for the overseas readers are due to safeguard failures. Fairfax Digital says those mistakes to profit from tragedy. It says it never intended definitely deliberate Well, something that's in the world of online news common denominator. is the race to the lowest staid in print, are - online - Newspaper mastheads, some normally freaks and celebrity gossip. getting down into a world of sleaze, descent to the cheap and trashy? So, how does Fairfax account for this want to see that stuff. Look I think that people from the core proposition As long as we don't move away that when you go to our news, Fairfax is about, which is really what journalism you can rely on getting high-quality brand values that stands for the kinds of has always been known for, that Fairfax of quirky things around the edge I think that if we do some kinds there is nothing wrong with that.

of describing it. Well, 'quirky' is one way managed to resist the temptation But 'The Australian' online has to match that 'quirkiness'. We've taken a different view. a comparative advantage We sort of think we have with more serious stories at the top of the market and more serious news, and we think our advertising online in the paper. will reflect our advertising competition though? So, why are you uninterested in the Well, I wonder at the value the same territory online. of everyone being in exactly vast numbers of hits Many people are changing without actually knowing and page impressions and page impressions that they're the sorts of hits that the advertisers would want. is chasing those internet hits. But the 'Daily Telegraph' online it's stooping pretty low. And to get more and more of them, on the front page that day. But that wasn't the grubbiest story This was. We blurred the photo. wasted no time But the 'Daily Telegraph'

taken under the cubicle door, putting the uncensored picture, onto its website. 'Telegraph's Sydney Confidential' The photo was sent to the of an alleged rendezvous after the paper ran the story Sonny Bill Williams between Bulldogs league player and ironwoman Candice Falzon. But even for the 'Telegraph', into the print edition. it was too racy to put He's always colourful. readers were invited to comment. Having set the bar fairly low, these messages? You'd have to ask - who is moderating and their readers Is this the dialogue between papers is meant to have delivered? that the internet under a lavatory door The person who took that photo

could face two years jail. the newspaper that publishes it But it's highly unlikely that breaches the same law. to jail but the pimp doesn't. It's odd that the peeping Tom can go for the 'Telegraph' The commercial imperative ads earn money for the paper. lies in the way internet advertising profit comes from The 'Telegraph's online for every thousand hits - what it's paid page impressions. or what are called online gets millions of hits a day, When you consider that News Limited Williams-Falzon saga a sordid story like the its weight in gold. is literally worth to resist the lure of easy money So how has 'The Australian' been able out of the gutter? and keep its online version It's a very good question, Monica, is surprising for many. and I think the answer are a revelation for print people. The economics of the internet per thousand basis Our sort of revenue on a cost is the best at the news group. what the tabloids do We made about four times on per thousand page impressions. and it's national. It's a very trusted news brand Many online sites are regional you come to us. whereas if you want national the 'Australian' online So within the news stable than the 'Telegraph' online? is more profitable Yes. Which seems extraordinary given the length to which the 'Telegraph' has gone, online,

to get those hits? and certainly the 'Courier' Well, I think the 'Telegraph' and the 'Herald Sun' are fairly new to the game investment as F2 during the 1990s. and haven't had the same sort of

Do you think the nature of the online papers is pushing the standard of what's in their hard copy down? Well I hope so. That would be really good for 'The Australian' Who do you think gets down and dirty the best? Oh, I think the 'Tele's pretty aggressive. I think David Penberthy's doing a pretty good job at his end of the market. And is that something you applaud? Well, it's not something I'm trying to replicate. He's servicing a different market from me. The Candice Falzon and Sonny Bill photo, would you have run that? I think David didn't run it in paper. I think David didn't run it in paper. But should it have been online? I think he feels it was quite a success. And you? I wouldn't have done it but then again I'm not running the 'Tele', I'm running the 'Oz'. But it's not as though the ABC isn't ready to compete. Its gossip page, 'The Shallow End' is notable on the ABC News Online front page, offering the same diet of Kylie Minogue, Brad and Angelina

and Britney Spears. There's even a link to the 'Telegraph's Sydney Confidential', where you could have seen that tawdry photo of the footballer and the ironwoman. And with the benchmark set online, some print and TV outlets found the Williams-Falzon story irresistible. Sydney's 'Sun Herald' decided it was front-page material, although mercifully without the photo. But Channel 7 ran the story, with the photo, as though it was news, just after 6:00 on a Sunday night. Seven told us - Who knows how far the spiral down into sleaze will go? But if the online papers finally reach the bottom, they'll see they have company. Channel 9's Sam Newman of the 'AFL Footy Show' thought it was funny to re-enact that other toilet incident on QANTAS. We got the most important parts. Those in business class just help yourself. C'mon, darling, come in here. Now turn around this way. This is while the plane's going incidentally. Ladies and gentlemen, we are going to a break. Nine tells us that segment complies with the commercial TV code. It'll be interesting to see if the broadcasting authority, ACMA, agrees that a misogynistic, half naked, simulated sex act with a dwarf is what the community thinks reasonable. That's it for tonight. Thanks for being with us. Don't forget to visit our website if you get a moment at: Talk to you next week.

Closed Captions by CSI

CC

Good evening. Hundreds of workers

Good evening. Hundreds of workers are being called back to production

being called back to production lines in Victoria, after the car maker

in Victoria, after the car maker Ford struck a deal to rescue a troubled

parts supplier. Ford pledged to

parts supplier. Ford pledged to cover the operating costs of

Coghlan-Russell Engineering for 60

days, reinstating 400 workers, and

averting stand downs across the car

building industry. A new report says

green power is good for business and

consumers. Environmental groups are

calling on the Government to make a

quarter of its electricity from

quarter of its electricity from clean energy sources by 2020. They say

energy sources by 2020. They say that would fuel job growth, slash

greenhouse gas emissions, and keep

energy bills low. The Federal

Government says the report has

credibility, but it's not yet

convinced that solar and wind power

are cost effective. And in Melbourne

- an unexpected surge in public

transport usage has forced the

Victorian government to go back to

the future. It's buying back

the future. It's buying back scrapped train carriages from a New South

Wales collector. John Horne picked

Wales collector. John Horne picked up the Hitachi trains for the bargain

price of $2,600 per carriage. He's

now sold three of them back to

Victoria for $60,000 a piece - a

profit of more than 700%. Now,

tomorrow's national weather - a few

showers for Sydney, showers

developing in Perth, mainly fine in

Brisbane and Hobart, and fine in the

other capital cities. 'Lateline's

along just before 10:30. Goodnight.

This program is not subtitled

CC Tonight on 'Difference

of Opinion', growing up in

the cyber age. How is today's

technology shaping the lives

of Generation Y? Are our

youth better connected or

disconnected with their peers

and parents? Is the digital

age creating a wave of cyber

bullies and video victims?

Good evening and welcome

to cyber age of instant

communication. A massacre in progress. The sounds of

gunshots captured here by a

mobile phone camera ring out

across the Virginia Tech

University campus. Yes,

that's a telling sign of

these techno times - students

receive the first warnings of

the Virginia Tech University

campus massacre by email an

captured the first images on

their mobile phones. To

discuss the impact of digital

technology please welcome can

David Chalke, a researcher

based in Melbourne, his

business is in monitoring and

interpreting cultural change.

Kath Albury lectures in

cultural and media studies at

Sydney University. Kath

Albury is a Perth high school

English teacher who has just

publish add book on cyber

bullying entitled 'Destroying

Avalon'. And Tim Brunero is a

journalist, Col UK ist and

blogger. He writes a weekly

blog for the 'Chasers War on

Everything' web site and was

a 'Big Brother' housemate A

very warm welcome to you all.

APPLAUSE Our cartoonist

Warren Brown is on an Anzac Day assignment in Gallipoli

this week so will have

different images on the minds

of Generation Y? David

Chalke, you are a father of

three 20-somethings. Is this

digital revolution going to

lead to a communication

breakthrough or will it just

open u for Generation Y a

whole new array of very

serious challenges? The

answer is both. They are the

best connected any of any generation humanity has seen.

However, the dark side of who

and what they are connected

to in an unsupervised and

unmoderated way we still have

not got to grips with. We as

a society have yet to learn

how to teach, educate and

skill them to live in this

world of anarchy. Kath?

Nchtsz I get anxious when people are worried that

people are better connected

and they are Reading and

learning the things they did

not know before. If you look

back historically the

printing press caused very

similar anxieties and in the

1700s there were terrible

concern about adolescent

girls and the dreadful effect

fiction might have upon them

and the fact they were

Reading quietly and thinking

thoughts their parents were

not aware of and when they -

or were they skilled to enter

into adult relationships. I'm

not belittling you but these concerns happening with

new-wave technology. The

printing press took 500 years

before we got to universal literacy. This is happening

in 5 or 10 years and it is

the pace. As a mother of two

concern are you frightened of

the future for them? I am

because of what is happening

right now and I think if we

do not get a handle on it and

we do not discuss it and work

it outright now it could

prove to be a problem. I

think it is largely to do

with the gap that has been

caused between us and the

children and I think that is something we teed to look