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Live.

(Applause)

Hello. I'm Wil Anderson.

You're watching Gruen Planet, a

show about how we're persuadeed

to try, buy and believe. We'll

meet tonight's panel and get to

Qantas in a moment, but elsewhere, in branding news,

Mercedes is now flogging a

perfume for men. According to

the press release, it combines

wood notes with floral freshness. If there was truth

in advertising it would smell

like petrol. Overdue loan

repayments. And a desperate

desire for the neighbours to be

jealous. Unfortunately, I got

the cheap boltle and it just

smells like Mercedes Corby. (Laughter) (Applause)

Car cosmetics are catching

on. BMW has launched its own

hand sanitiser, Purifi. Because

you never know when someone in

a lower-income bracket has been

touching your steering wheel.

(Applause) Purifi, it's

German for wanker. German for wanker. And topping

that, there's FaceLube, a skin

care range for men. Don't

Google FaceLube, by the way. I

made that mistake. And hours later ... (Laughter) There's

FaceLube, a ip skin care range

for men that sells itself as "a

wonderful mix of testosterone and motor oil".

Now we know why John Laws

looks like that! He's been

using Valvoline. Gruen Planet.

Put your feet first.

Time to welcome the panel

from Leo Burnett, Todd Hampson

and from Y&R Group Russel

Howcroft. Back again from City

Public Relations, Tim Allerton

and ner new grow when face,

from Ipsos, one of Australia's

most respected social analyst,

Rebecca Huntley. Now to this

week's big brand story. Down,

down, planes are down. Qantas

stranded tens of thousands of

passengers on and upset many

times more by grounding its

fleet. Even those devoted to

the airline have been left wondering how the relationship went sour. But that's now.

Let's pause to remember what it was like when we were still

young and in love.

SONG: # I realise

# I've always known

# I still call Australia

# Still call # Still # Still call Australia

# Home #

kids were there. They couldn't Now we know why haul those

get a frickin' flight.

get a frickin' flight.

(Applause) Todd, why did this strategy work so well for so long? Kids, music and

patriotism, you can't really go

wrong. But what they did incredibly cleverly is they

building Australian and being a blurred the line between

customer of Qantas. They made

all Australians shareholders or

emotional shareholders in the

brand. I think the back story is very interesting, how

actually happened. Geoff Dixon

at the time the brand manager,

later the CEO of Qantas, was at

home in 1997, he was watch ing a Christmas show in Canberra.

There was a choir singing. He

literally phone up Singo John

Singleton and said "We need to

make an ad around the choir

singing this song." By the

Olympics it was tired then. We time it got to the 2008

something new please." Because all said "Enough already,

of global warming the water

rose and all those kids drowned. (Laughter) True story.

I know that people in the advertising industry might've

been sick of it, but people in

our research constantly say

when they've been away for a

long time or the backpackers or

they're tired and they see the

Qantas kangaroo and they hear

the song they get a bit

teary. This was if you like the

big brand piece that they'd

create once every four years.

There wasn't a lot of other noticeable marketing activity

meant that the brand was

actually, there was sort of a

fragility to the brand through

lack of al aggressive marketing

in other ways. They

big investment in that whole

image. Now it's come back to

bite them because Australia is

going down with Qantas at the

same time. Plus all those kids

grew up, their voices broke and

they just touched each other's

boobs on the beach. Now back

to Saturday. (Laughter) We

don't have enough money to get

another flight. I'm not very

happy with the way Qantas mass

this. Ruined my holiday. just dropped us in on

(Cries) And my job. Makes you

wonder why you would fly with

Qantas. You know you have done

a bad job when even the guy who

dresses like he works dresses like he works at Qantas

... (Laughter) By the way, if

that blonde girl is watching

you can stay at my place. (Laughter) There's now

a lot of anger and distress in

the community about Qantas,

people venting to TV cameras,

talkback radio and all over

social media. How do you

measure the damage to goodwill? What you're doing is

basically tracking it on a basically tracking it on a 24

hour basis. You have media

the media that's coming across as well as the social media

with Twitters and so forth.

You're determining where those messages are going and how you

respond to them. They would've

possibly win the social media known that they could not

war. I think that to me is just

such a strong indication of how disastrous they thought the

had situation was. Would they have

had a message prepared knowing

battle, knowing that it was that they were going into this

going to be a bad idea, would

they already have briefed everyone? They would've had

key messages. They would've top

rehearsals, Q & As, scripts and

so forth. And Alan would've been ready to so forth. And Alan Joyce

straightaway. The unfortunate roll out all that messaging

thing is, no-one answered the

phones for a couple of hours at Qantas headquarters. They forgot that aspect of it. I'm

The damage was going to be long not certain it is a bad idea.

and slow. And the strategy of

the unions was to drag it out

for a period of time. One of

the unionists said we'll bake

you slowly He made a call he'd

be better to lose this one

quickly and sharply and then

stop the damage rather than let

this drag on. In some ways he

took control of the brand and

its image even though he lost the battle socially. Whey thought was interesting was

there was no effort

problem. So they didn't sort of

articulate over the last few

weeks or spent the coming weeks

actually saying this is the situation we're in and

highlight an extreme problem and then the extreme problem

either would've got people to

the table earlier or would've

explained the act that they then

then undertook. From a brand

management point of view and a

PR control point of view their

time and sequencing seems to be

just a bit off. Everything just a bit off. Everything from

his salary rise exactly during

letting people go, the death

threats went very early, there

is a theory that says he

those planes. He should've worn

down the Australian public

more. Close to the holidays,

then come in as a hero. By

going early and doing something that people thought wow that's

extreme, even if this blows

over, he's the face that people

will remember and that's a

problem for his job. People

expect the CEO to take the reins in regard to reins in regard to this and

become the spokesman. I think

he has done a pretty good job.

The most interesting aspects

about what happened last

weekend was that all the

business community got on the

side of Qantas for the first time, even though they've

missed a lot of planes. A lot

of CEOs came out supported Qantas to the point

where their share price went um. That plays into that idea

that the rest of us mug punters

have that all the CEOs sit around together stroking cats.

Even if the workplace disputes

are resolved, thousands of

customers have been forced to

try other airlines. Brand

damage has been done. How will

Qantas make us love them again? Russel, where would you start? Sydney-Melbourne is the

third most used route in the world 20% of the customers

provide 80% of the profits. It's absolute ly vital they

start with the frequent flyers.

They know who they are. They

know where they live. They know

what they like. They will do everything they can to make sure that frequent flyer comes back and is loyal. I think

their first strategy should be

a bit of a waiting game now.

Any advertising that goes to market right now will be

mentally tagged to this issue.

It's only going to be bad

ongoing. Airlines are

experienceal brands. Because of

that they're heavily dependent

on staff motivation, staff

satisfaction and the focus

needs to go internal. The way for experience to be great

again. It's not right to not

use advertising. You have to be

careful ... (Laughter) Can we get that framed? That's a

sentence Russel has said in every single show. (Laughter)

This is episode 50. That's the

50th time he has said that. (Laughter) You wouldn't

do soft lovey lovey spirit of Australia advertising. You

wouldn't do that. You would do

fact-based advertiseing to tell

them what routes, what them what routes, what the timetable is, what the new

improvements are going to be.

Why does the business flyer go

Qantas? It's because quality, safety, the safety

stuff as well is important. You

go back to those fundamentals. It's a weird

sequencing, timing issue. The

new spirit of Australia should

not be run in the middle of

this heavy crisis. You are

right about that. (Laughter)

(Applause)

This is episode 50. That's

the first time he has said that. (Laughter) The anger is

not only directed at the airline. Plenty has been saved

for CEO Alan Joyce whose $2 million pay rise was confirmed

at the AGM the day before the

grounding. Alan Joyce is not

giving any messages. He pays himself an extra $2 million.

I'm angry. They're angry about

the current Qantas management.

The management is no bloody

good. Sack Joyce. You know

you're in trouble when you have

made the made the old guy from The Muppets angry. (Laughter)

(Applause)

Rebecca, how much extra lead

in the PR saddlebags has that pay rise given Qantas? There is

a lot of consumer anger.

Particularly in the post GFC

environment about people

saying, well, you know the Australian economy is up and

down, some sectors are strong,

others aren't. We haven't had

many pay rises. I know that these companies might

why are they giving themselves

these exorbitant pay rises? He

might as well have announced he was grounding the planes while rolling on cash, lighting a

cigar with $100 notes. That's it. That's the other

interesting observation. The

CEO is acting like Qantas is a business. And we sort of don't

want them to act like they're a

business. We want them to act

like they're our national government owned carrier. They're

with full page ads in Monday's

papers reminding us they're

here to help. But they were

pretty restrained. Are you surprised which is a company

which markets as aggressively

as Virgin didn't market harder

and stronger? No, Virgin had

just come out of industrial

disputes with Virgin Blue. They

know the risks of piggybacking

on this and that coming back to

bite them. They instead of

focusing on the advertising,

they were focusing on capacity,

trying to get more flying to experience the Virgin

brand. It undermines the we're

having a helping hand if you

hand them a flyer. Sort of like

Steven Bradbury winning the

gold medal in the Winter

Olympics. You can't really say

you're the best skater in the

world when everyone has fallen

in front of you. I think

that's a bit unfair. Tiger are more the Steven

Bradbury. (Laughter) Virgin

... (Laughter) (Applause)

Others are also looking to use Qantas's woes. A London

escort touted for custom on Twitter hinting to passengers

stranded at Heathrow she might keep then busy.

My ankles are here and here. (Laughter)

That's small fry, but some more serious outfits are ready

to pounce. In the shot term

it's very clear who the winners are. It's Singapore Airlines, Japan Airlines, Virgin Atlantic, all the foreign

airlines who are now picking up lots of business. I could listen to that guy talk all

day! Need more airlines!

Singapore Airlines and Etihad

have both taken out ads

selflessly offering their help

to the travelling public. If you're Qantas that's global

opposition, what are you doing

right now? I'd be throwing

everything at this market, planes, pilots, stewards,

customer service people in

particular. As many Filipino telephone exchanges as you can get together for them to answer

phones. Telephone exchanges. I

didn't know where he was going

with that. Fair enough. And you'd just be throwing a lot of

resources because your main

point of differentiation is

two you're answering the

phones. What's the chance we

will be distracted by the next

big story and forget we were

ever mad at Qantas? A

Kardashian got divorced yesterday. So

... (Laughter) Look, I think -

I mean, from the point of view

of our research, people do love

Qantas. They're angry now. If

Qantas starts to go back to some

some are those basics,

reliability, value, and you're

right, does some smart

marketing, I think it's

absolutely possible for it to

blow over. I think this is very short-term pain. For what a appears to They're at the table now.

Within 21 days you would hope

there will be a deal. The

Qantas management will be unhappy because they think they

have given up too much. The

unions will be un happy because

they think they haven't got

enough. Then life will carry

on. The world of PR is

incredibly fast. Thousands of

people wokd up this morning and rinsed with Listerine, drove

their Toyotas to BP petrol

station. And said we love you

Warney. Despite the fact Warney. Despite the fact that

every second day he lets us down. (Laughter) And we love him. Qantas has been asked itself the wrong question

all along. The board really

should be wondering, what will -- what would Putin do?

What would spin master

Vladimir Putin do to prove he

doesn't need pilots or ewe?

He'd take the controls of a

water bomber, saving Russian

lives and homes from bushfires.

Or he'd show his solidarity

with the working man by

climbing into a combine harvester and of corn which we did last week.

He really didn't need to. He

was pure corn already. Gruen Planet, effective

relief you can trust. Time to count down this week's shameless

attention-seeking stunts. At

No. 3, Woolworths, for this

mighty piece of spin, brought

to our attention by Gruen

viewer Nicole Craig. Why pay

$10 for a BBQ chicken somewhere

else when you could pay $9.88

at Woolies? Technically it's a saving but technically Kyle Sandilands is an entertainer.

No. 2 on the countdown,

Telstra, which unveiled its new

brand ambassador. Blink and you

missed her, net sensation

Rebecca Black. How February

2011! Obviously 2011! Obviously the

chick-chick-boom girl wasn't

available. The telco staged a

Sydney concert a few weeks back

in which the songer performed

her catalogue of "hit".

SONG: # Party, party, party,

party #

weekend # Even she wasn't

interested. (Applause) This

week's winner, animal rights week's winner, animal rights

group PETA, which filed a bogus

lawsuit against

chain in America. PETA wants the courts to grant constitutional rights to five

killer whales it says are being enslaved as Marine Park

performers. That's right.

They're slaves. Slave the

whales, man! Here's how the

world's most reliable news service service Taiwan's

it. They argue the 13th

amendment does not apply solely to humans. Instead Instead they recommend that

Sea World replace killer whales with robots.

Great! Robot killer whales.

Like Free Willy meets Like Free Willy meets the Terminator. Gruen Planet, isn't that worth the switch?

And now to the bit where ad real world challenges this week a Twilight Zone hypothetical.

Go with me on this. Imagine Julia Gillard has been deposed

and Kevin Rudd restored as

Prime Minister. Remember Kevin?

The guy whose approval rating

was 36% last time he was was 36% last time he was in

power? A guy so unpopular even his own party didn't want him?

So here's the question: can a

turd be polished twice? How

would you relaunch Kevin Rudd?

That's the challenge we put out

to our agencies, can they do

it, please welcome from Oddfellows, Ed Berridge and

from Convert, Paul McInnes.

(Applause) Ed, how will you swing the swing the voters? Our feeling

is that even with Kevin Rudd, people are probably waiting

around to give us a bit of a

kicking. We're just asking

voters to think about the real

stakes when they vote. Let's have a look.

How often do you hear people call Australia the lucky

country? But did we really get where we are today on luck

alone? After all, it wasn't luck that made luck that made WorkChoices

disappear. Luck didn't save us

from the first GFC either. Luck

didn't deliver the strongest

employment growth of any OECD

country. And luck didn't invest

in our future and the NBN. Now with a second global downturn

looming, you can try your luck

or you can choose the proven experience of Kevin Rudd. Choose

Choose real leadership.

Choose Kevin Rudd. (Applause)

How will you pork barrel? The question we asked

was what are the three things

that the voting masses actually

want? Job security, economic

stability and minimising our

impact on the environment. The

key answer, leadership. Let's

have a look. When the world

went into financial meltdown,

one country didn't. Because one

leader did what had to be done.

Others said we should do

nothing. When WorkChoices threatened your rights at work,

one leader got rid of it.

Others voted for it. One leader

believes in doing something

about climate change . Others deny climate change even exists. Some believe politics

is a game. But one leader knows

policy is more important than

politics. There is only one pleader Australians can trust

to show real leadership. Kevin

Rudd. Leadership matters.

(Applause)

Russel, which one did you

prefer? I liked Ed's. However I

will go for Paul's. 'Cause I

just like the notion of using

the game. I think that that killing off all the other

leaders. Well done, mate.

Rebecca? I really like the

first one. I actually think first one. I actually think it managed to articulate the government's achievements much

better than the government have been able to been able to do. I thought wow

they have done all those

things. So I thought that was

good. I liked the simplicity of

it. Both were pretty scary

with the concept of Kevin Rudd

running the country again but I

would go for No. 2 again

because it was engaging and I

liked all those little things

flipping over. I would also go for No. Congratulations. (Applause)

Well done. That's how our panel saw it.

You can make your vote count at

our web site and thoughts on Facebook or

Twitter. Gruen Planet - wake up happy. This week a New York man

applied to trademark Occupy

Wall Street intending to use it

on T-shirts bumper stickers and

beach bags. It may be too beach bags. It may be too late.

On eBay yesterday, there were

products for sale, including

piggy banks, cigarette lighters, sunglasses, and lighters, sunglasses, and our

favourite, glow in the dark

Wall Street zombies.

(Laughter) There are also

Occupy Wall Street G-strings

and Occupy Wall Street condoms. (Laughter)

Not without irony Occupy

Wall Street is now a brand. And

showing us they're not against

using the tools of capitalism,

one of the Occupy protesters

has made a TV commercial. I

want to see more serious

political conversations

starting to happen. I want corporations out of the

back in. I want peace rather

than militarisation. I want a greater regulation of the banks and the markets. I want

my kids to have a job amounted

health care. I want true

democracy for the 99% of us who

don't have it any more.

I want the Bulldogs to win a

grand final. (Laughter) And some cake. (Laughter) That

commercial has divided people.

Many occupiers are against any

resort to marketing. Is it a strategic error,

already a brand. Occupy is a

brand. Everyone spells it with

a capital O. There's Occupy San Francisco, LA, Melbourne, Sydney. Sydney. It's fascinating how

easily that's happened. The

tools that they're using, the

main tools of this sort of

movement which I think is

really good is Twitter,

Facebook and iPhones. Now those

three companies probably make

up 70% of the 1%. That's been

used against them a bit. There

has been some media coverage of

like oh these

iPhones. I'm like they are

just protesting, they're not

Amish. When you buy an iPhone there is not in that phone

print now you don't have a

right to think the world should be better than it is right now.

Well, there might be. I never

read it. I think it's

fascinating. It's a

generational thing. I get very

annoyed with the traditional

media looking down on their

nose at these people. What have

they got to say? What's their

message? It doesn't even matter

if they don't have a message. They're allowed to

annoyed. I think that the

fundamental flaw in the whole

movement from my perspective is

the reason why this whole thing started was

started was their modus

operandi was to separate money

from politics. I find that just

remarkably stupid, if that's

going to be your cause, in that

you're never going to separate

money from politics. I love the theory that people powers

can be more powerful than the

people in power. I love the

idea that this brand is now a

global movement, was created without very average ad, without

advertising and it is huge.

It's everywhere. I think one of the most successful PR

campaigns you can come up with is actually have an objective.

Get to a finish point. In this

I don't think there is a finish point. Therefore, I think it

will just start to dissipate.

If you had to sell it to the

general public, where would you

start? I think they're getting

more and more desperate with

their stunts. For example in

London the other day they were throwing

throwing pig swill over bankers

outside the bankers' offices.

I'm not sure what that will

achieve. I think it just annoys

people a lot with that sort of

thing. I think it's becoming a

bits of a soap opera now. There are splinters of this brand Occupy that are doing

interesting things. One

splinter was for climate change

which said the 1% have create

ed 1 degree in temperature.

They linked it correctly to

climate change. Therefore, do

something about it. If they

just use protests as a way of doing it, their presence won't

be felt over a long period of

time. And they need marketing.

And they need marketing, they

need communication like this,

because of the momentum that it creates. Rebecca, how do Australians feel about

Australians feel about the Occupy movement? Australians aren't aren't protesters. We're

whingers at the pub. There are

people talking about T it's

just not manifesting it sef in

a widespread movement. We don't

have the have the unemployment problem.

We don't have that kind of

health care problem. We don't

have the massive military

industrial complex necessarily

of America but yeah I think there is some sympathy and

there's some concern and also,

what we can't measure is this kind of die lock hand how it

infiltrates in indirect ways in

political contests. There was an protest in 1979. In those days

it was all stilt walkers and

marching bands and Kerry

Packer. Nowadays, it's

millionaire pop

Perry made an appearance in New

York City this past weekend and

now it wasn't for a performance. She and husband

Russell Brand decided to join

the Occupy Wall Street

protesters on Saturday. Oh

nice and she huged a homeless.

Oh no it's Russell. You know

you are going to hell when you

get your politics fix from

clever music news, by the Occupy movement they're

anti-greed, anti-bank,

anti-Wall Street. They're not

anti-the sporting star or the

Hollywood star or the music

star. Social media which is at

the core of this movement,

global social media at the core

of this movement is built on

fame. Most people famous people

are followed. The irony of

course is that they are ale course is that they are ale all

learning 17, 20, 30, 40, 60

million a year. They're not

against that but I wonder how

much of those 60 million they actually give to the movement. I think movement. I think it's important not about their involvement. We

can be cynical about Katy

Perry's involvement. Can't we

just say she was looking for

shoes and got lost? It's really have dropped by Wall Street,

including actors Sean Penn,

Alec Baldwin and Mike Myers. Tim Robbins offered his support

there has been something

remarkably familiar about it.

Let me explain to you how this

works. You see, the

corporations finance Team

America and then Team America

goes out and the corporations

sit there in their sit there in their corporation buildings and corporationy and they make money. Hmm? Brilliant writing,

brilliant directing and acting.

Tim Robbins was more convincing

there than he was in 'Green

Lantern'. Aren't there some

occasions when support of the

superrich seems a little

tacky? Sure. I suppose the most recent prominent example is

Gerry Harvey and Solomon Lew

rail against on-line retailers and demanding that those

on-line retailers be charged

GST. It's just a bad look.

These guys are multibillionaires. actually dropping prices against them. I think that

backfired pretty badly hand

they both backed out of the

campaign after only a week or

so. It's different here. Because the guys that they just

listed other than Katy Perry

are guys that have a long history

history in kind of activism and saying that kind of

stuff. That's true. You can't

start a protest without Sean

Penn rockin' up. Oh Penn's home. She is probably

protesting there. In terms of authenticity, Katy Perry is a bit different than Tim Robbins. But you can't control

these people. The other thing

... That's the problem. The

other danger for the movement

is that on Twitter they can is that on Twitter they can say

whatever they want. Alec Baldwin said I think capitalism

is worth while. Everyone in the

Occupy movement went oh shit

shut that guy up! If you have

displayed a talent, whether

it's acting or sporting talent

be a that's created in the Northern Hemisphere many

millions of dollars for you,

that's acceptable. If you have

worked in a bank ... They still sit in the 1% though. But

I don't think in terms of the

movement, the Occupy

I think that they make - they

divide them into two camps if

you like. Personal capability that's created wealth, that's fine. In an office stock situation that's not

fine. The tragic part is when

the politicians start coming

down there and addressing the

crowds. Because of course,

their campaigns are funded to

the multi, multimillions and again that's exactly what these

guys are protesting about. My favourite Sri Lanka leb tee was when they did Occupy Sesame Street. They said Oscar

trash can for 30 years. Before

we wrap up, just in case all

you have taken from this

discussion is the idea that you

could make a killing selling

Occupy souvenir, Occupy souvenir, think again.

This week we applied to

trademark the word Occupy in

Australia. So you will have to get past us first! (Laughter)

Gruen Planet, so many ways to

play.

That's all for tonight.

Please thank our panelists.

Russel, Rebecca, Tim

We'll leave you with another candidate for worst product of all time.

With only a couple more

weeks to go the series winner

will take home the Gruen Golden

Steak Knives which are this

week in the back of Qantas the

limping kangaroo. (Laughter)

Can't do that to a national icon. What's that

Skip? (Laughter) You're going to fly Virgin? (Laughter) This week's worst product,

hard to go past Halloween 2011 for throwing up racist and

inappropriate costumes

including the cartoon Mexican

with donkey, the adult Eskimo

and the carefully titled World

War II evacuee. That's Anne

Frankly offensive. Our final choice, however, has nothing to do with pointless bum related product

that promises efficiency but

looks like it would make the

whole bathroom experience messier

messier than ever. We do,

however, love an ad that uses random toilets as set

decorations. See you next week.

I'm excited to tell you about a breakthrough in

personal cleaning. Our name

says it all. You will feel

fresher and cleaner after you

go to the bathroom using aah.

Simply splay Aah on our dry

alternative to dry tissue and

west wipes. The foam moistens your tissue and makes you as

clean as you can be. You get

300 applications. Compared with the seven containers of wet

wipes it would take to wipes it would take to get the

same number of applications.

We guarantee it will be love at first wipe. Closed Captions by This Program is Captioned

Live. APPLAUSE

Welcome to The Hampster Wheel

for another week. Fantastic to

have you with us. I am feeling

good about this week. As luck

would have it I was on

Dunaden. Well done, you backed

a winner. No, I said I was on

it literally. I had to ride him

down to Melbourne because there

weren't any bloody Qantas

flights. What a week it was for

Qantas CEO Alan Joyce. Let's

look at him. The face that

stopped a nation. As you can

see from the photo, he's the

only person in the world who is

still happy to fly

Qantas. Let's walk you through

the crisis. As far as I can

make out, Alan jos is blaming

the dispute on the tree

unions. Yes, he's furious with

the tree unions. By leaders of

tree unions. The logging

industry, I knew it. At least

Alan Joyce, to be fair, was

honest when he explained who

the Qantas staff were locked

out by. One turd of the Qantas

work force. You're not just one

turd Alan, you're the top

turd. Not since Ralph Fiennes

has someone screwed Qantas like

that. Qantas is losing money,

this year alone, the profit

only went up to half a billion

dollars. The poor things. The

Qantas management is

understandably keen to cut the

costs by moving jobs offshore

into Asia. I can see the logic

of that. Surely Qantas could

find a cheaper CEO in Asia. The

unions say safety could be

compromised by moving jobs

offshore. They have a good

point. The last time Qantas

hired a foreign pilot the

results were terrible. This is

your Captain speaking. Still

getting over that. It is the

Qantas children's choir I feel

most sorry for. They faced jock

lock-outs which is a

devastating result for them and

a worse result when you see who

their replacement is. I take it

you would like me to sing. No!. This decision by

Alan Joyce on Saturday night to

ground the entire fleet was

seen by most as a pretty

extreme measure. According to

Channel Nine's Simon Bouda it

wasn't as extreme as it could wasn't as extreme as it could

have been. Planes that are

currently in the air will

complete their sectors. That is

right he could have shot them

down. Small moments. The

grounding decision left the

passengers stranded and as Nick

Marshall-McCormack from Channel

Seven said. Most passengers are

extremely furious. They were

furious. Here is a sample of

the extreme fury he felt. We're

annoyed. I am going to be

struck in Brisbane for my

birthday. I wish I booked with

Qantas, I don't want to go

home. Feel the fury. While

many were left angry. Greens

campaigners like Al Gore

praised Alan Joyce for doing

more than any other airline CEO

to reduce carbon

emissions. Since the grounding

I have found it hard to stay

carbon neutral. I was supposed

to fly to Perth but because the

flight was cancelled I have

carbon credits I had to run

down five trees in my

four-wheel drive to stay carbon

neutral. You had it easy. I was

on the tarmac about to take off

when word came through of the

groundings. Problem was I had