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Media Watch -

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(generated from captions) explicitly - This video, which shows - American soldiers, a brutal attack on

by several other groups. has been re-edited and re-used approaching three roadside bombs. Here, two American vehicles are

is damaged. The first vehicle to investigate. The soldiers get out

or at least 1,300 fighters. The Islamic Army claims 13 brigades  Iraqi nationalists, They're said to be mostly Iraqi military and Islamists. with a core group of former (Men speak in Arabic)

Only a few days ago, dramatic internet video. Zarqawi released another either in a mask After always appearing or only using his voice, showed his face on camera. Zarqawi  for the first time  to identify himself Zarqawi - seemingly keen

as both a fighter and a leader - denounced any new Iraqi government  to work with it. and anyone planning

as his leader - Referring to bin Laden while our eyes are on Jerusalem'. Zarqawi speaks of 'fighting in Iraq, expanding his movement, Zarqawi is talking about he's talking about empowering people Jordan, Palestine, Lebanon. across greater Syria, Iraq, Syria,

multi-national army of people Talking about creating a that all believe in the same thing, the unity of God, that believe in Tawhid, Salafist ideology they believe in this extreme all Shiites deserve to be killed. where Shiites are the enemy, where is that the Iraq venture Probably what's going to turn out for Israeli security has been the biggest disaster in the history of Israel

because, eventually, over time, Jordan, into Syria, into Lebanon we'll see al-Qaeda going into of Israel to some extent. and eventually be on the borders And Zarqawi's message to America -

network today, We talk about Abu Musab al-Zarqawi's network of different terrorists we're talking about a conglomerate

under one banner who are all coming together as a military leader because they respect Zarqawi because they admire him, to accept orders from anyone. because they see he is not willing the female Iraqi suicide bomber Last week, Jordan began the trial of who came  with her husband 

at Amman's Radisson Hotel. to attack the wedding

entered the hotel. TRANSLATION: My husband and I and I went to another corner. He went to one corner hotel, with children, women and men. There was a wedding party at the her bomb belt failed to detonate Sajida Atrous ran off after and was later captured. It's said Atrous had three brothers by American soldiers. who were killed in Iraq

carried it out, TRANSLATION: My husband but there was no explosion. and I tried to carry it out violence won't stop at its borders. The Jordan bombings showed Iraq's this is the word I can say Iraq actually went out of control,

the horrible which will spread and they will never control

into the whole world the effects and which will spread

of the Iraqi war hasn't begun yet. and the bad effects In Iraq itself,

conflict have - according to many - Zarqawi's efforts to provoke civil already succeeded. power on the ground, Most of all, whatever his a powerful symbol it's clear Zarqawi has become for a new generation of al-Qaeda  by the internet and Iraq. trained and inspired How has Iraq affected al-Qaeda?

if Osama was a Christian Oh, I always say he'd always asked his parents for it was the Christmas present it would actually be delivered. but would have never believed counter-terrorism efforts Ah, it broke the back of American and counter-terrorism policy. of the Arab homeland. Iraq is smack in the heart for mujaheddin And it's going to be a magnet for the foreseeable future.

This program is captioned live.

It's almost impossible terrain - and thick rainforest. muddy slopes were killed here More than 600 Australians during World War II.

in a television first, This morning we remember them live from the Kokoda Track. the Anzac Service It's Tuesday 25 April, 2006. I'm Monica Attard. Hello and welcome to Media Watch. of the Anzac Dawn Service 'Sunrise's coverage on the Kokoda Track was a television first were all too familiar, but some aspects of the coverage

like the commercial branding. The big, red '7' was there to host David Koch. when 'Sunrise' first crossed Good morning... Good morning, to you, gang. Welcome to the Isurava Memorial.

This is hallowed ground. Yes, it is Joe Hockey and Kevin Rudd but when federal politicians joined Kochie 'Sunrise' promo shirts too. they were decked out in the Seven Congratulations.

It's a great effort. Well done to you, too. let me tell you. It was a great effort from him, It was a huge effort have been absolutely remarkable. and these two guys Thoroughly enjoyed it. It's been tough doing it with them. and I've thoroughly enjoyed It was a huge effort Seven's commercial-free coverage but when the viewers saw of the Dawn Service congratulations not everyone was offering of Monsignor Butler because on either side

as he conducted the service were two large ads for Seven's 'Sunrise'. or expecting anything in return It gives without counting the cost It is immediate and unconditional.. to Seven and to Media Watch. The complaints started rolling in

Seven spent almost $200,000 planning this live coverage. and six months Executive Excellence, was also emblazoned on the shirts, the company whose name organised the trek how viewers might feel but no-one seems to have considered marred by promotional T-shirts. about seeing the Dawn Service

at the 'Last Post'... The Seven logos were there LAST POST PLAYS ..and the national anthem. let us rejoice (All sing) # Australians all # For we are young and free... # a conscious decision Channel Seven says it made

for the Kokoda commemoration not to seek sponsorship a rolling commercial. but at times it seemed like 'Sunrise' executive producer Adam Boland tells us

it was a mistake, a big one,

but, he says, innocent.

Now we don't know exactly how many complaints they got that morning. 'Sunrise' say about 50. But whatever it was it was enough for them to make a couple of attempts at talking their way out of trouble on air. I know the Executive Excellence team - we can see it on your shirt - they are the guys who've looked after you and we want to mention too we've had a few people write in that they're the ones - they had you all dressed the same, didn't they,

so they could easily identify you. The big part of this is safety, and, as you say, acknowledging which group you're in as part of the trek.

We each travel with our own medic as well who have been fantastic, the medics, along the way. And the shirts are there, really, to make sure everyone stays together. But the on-air explanations

and the email replies from 'Sunrise' weren't enough for one viewer. The email banter between that complainant

and 'Sunrise's Adam Boland is a good read, so take a look on our web site.

We've no reason to think the people at 'Sunrise' were insincere in their efforts to commemorate Anzac Day and the significance of the Kokoda Track but they shouldn't have let their ingrained habits commercialise and desecrate this event. Though after eight days on the trek, Kochie might have learnt something. That's what it's about, it's what is written on these four pillars -

'courage', 'endurance', 'mateship' and 'sacrifice'. And it really typifies the Australian spirit that is so strong here. Courage, endurance, mateship and sacrifice - it would've been nice to see those four words on the shirts instead of an ad. Now, newspaper circulation is all about selling lots of papers,

so lots of people get to see the ads that a paper carries, and no Australian newspaper does it better than the 'Herald-Sun'. It sells almost 4 million copies a week, more than twice as many as its Melbourne rival, the 'Age'. But recently the 'Herald-Sun' has started to slip in the circulation war.

The rivalry between the two papers is fierce. Indeed, so fierce that the commercial deals the two papers are doing behind the scenes are affecting some of what you read. Great sports coverage has helped the 'Herald-Sun' build its enormous circulation. In Melbourne, sport means Aussie Rules. The 'Herald-Sun' is the official AFL newspaper

and it's also a partner at the MCG, the spiritual home of footy. The MCG deal means that the 'Herald-Sun' can sell its papers exclusively at the ground during footy games, locking out 'The Age'. The 'Age' wanted a slice of the AFL pie so they made their own deal, and they made it with the other big Melbourne stadium, the Telstra Dome. That deal reverses the situation -

it gives the 'Age' an exclusive right to sell its papers in the Telstra Dome during games, locking out the 'Herald-Sun'. The 'Age' didn't stop there. They pushed on, and made sponsorship deals with both St Kilda and Essendon.

Great deals for members and for the clubs, which get a significant cut of the 'Age's subscription offer. And there was more bad news for the 'Herald-Sun' in February. Ian Collins, chief executive of Telstra Dome, was also the president of the Carlton footy club

and two months ago Carlton accepted a sponsorship deal from the 'Age' too. But the board's delight was short-lived. According to Ian Collins, the 'Herald-Sun' was furious.

And according to Collins, board members were also disappointed to see unsympathetic stories like this one still appearing in the 'Age'.

The Carlton Blues were copping it from the 'Herald-Sun' as well.

And this shocker:

We asked the 'Herald-Sun' whether their articles, disparaging of Carlton, were influenced by the club's decision to go with the 'Age'. Instead of answering our question, editor-in-chief Peter Blunden told us: But the 'Age' had heard whispers that the relationship wasn't as sweet

as Mr Blunden says. By the end of March 'The Footy Show' had the scoop. Chris Jones, the 'Footy Show' reporter has been out and about I tell you what, he's dug up a couple of stories, a couple of exclusives for us.

The first one involves the Carlton footy club. Ian Collins, his board and a dumped sponsorship deal that's got the newspapers of this town - the 'Age' and the 'Herald-Sun' - at each other's throats. The Carlton board had reneged on the deal with the 'Age'. Ian Collins told us that his board was incensed by the 'Age's Bluebeggars story and worried that:

But if the board's decision got Carlton off the hook it didn't save then club president Ian Collins. He was already copping it in the pages of the 'Herald-Sun'. And after the board's turnabout, 'Herald-Sun' editor Peter Blunden made it clear that he wasn't in a forgiving mood.

Ian needs to review his situation, I think. I think it's very hard to be the boss of Telstra Dome and the president of a football club and this has shown through in this particular case. Any president who's rolled in the boardroom is a lame duck. Two weeks later, Ian Collins resigned as president of Carlton. Telstra Dome says they're still in the gun. They've told Media Watch the stadium has been blacklisted.

We asked the 'Herald-Sun's Peter Blunden whether the paper's corporate interests were affecting editorial content.

It's not a conspiracy theory, Peter. We've asked some specific questions about the corporate and editorial behaviour of your paper which you haven't answered. The footy world is pretty competitive on and off the field. On the field, the biff is there for all to see. They even have a tribunal to deal with offenders. Off the field we rely on disclosure

and there hasn't been much of that to readers of the 'Age' or the 'Herald-Sun'. Neither paper has felt that its readers deserve to know all about the corporate battles they were waging off the field. The 'Age's Nigel Henham told us:

And the 'Herald-Sun's Peter Blunden simply declined to address the question about whether his readers ought to have been told of the off-field antics. We think you should be told about the commercial backdrop to the stories so that you can judge the objectivity of the reports for yourself. Until next week, goodnight. Captioning and Subtitling International. Captions by

This program is captioned live.

Good evening. Efforts to rescue the two Tasmanian have entered a new phase. For the first time, food and water was passed to them through a pipe. And the operation to dig through to the pair has resumed. It's expected to take two days. The PM will attend the military funeral tomorrow of Private Jake Kovco. The body of the Australian soldier killed in Iraq arrived in Victoria today - five days after it was left behind in Kuwait.

And there's a promising new treatment for skin cancer. A gel made from a plant extract has been effective in trials and doesn't leave scars. The company behind it hopes to have it on sale within four years. Now, tomorrow's national weather. Sydney - rain. Adelaide, Melbourne and Hobart - showers. Fine in the other capitals. 'Lateline' is along just after 10:30. Goodnight.