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Tuesday, 18 August 2009
Page: 5328


Senator Minchin asked the Minister representing the Minister for Small Business, Independent Contractors and the Service Economy, upon notice, on 3 June 2009:

Since 1 January 2008, has the department or any of its agencies expended any funds on advertising or sponsored links on a search engine such as www.google.com for any government websites administered within the Minister’s portfolio (i.e. websites with ‘.gov.au’ domain names); if so:

(a)   which websites have been or are being advertised/sponsored on each search engine;

(b)   what was the cost of establishing the advertisement/sponsorship;

(c)   what was/is the daily cost of sponsorship;

(d)   what was/is the fee that is charged each time an advertised/sponsored site is selected through the search engine;

(e)   which words or phrases have been included in the advertisement/sponsorship (i.e. ‘digital television’);

(f)   which additional, subcategories or combinations of words have also been included in the advertisement/sponsorship;

(g)   how many variables or combinations were entered into the purchase equation;

(h)   for how long has the advertisement/sponsorship been running or is intended to run; and

(i)   what is the total cost to the department (or the costs to date if the expense is ongoing) of each website advertisement and/or sponsored link.


Senator Carr (Minister for Innovation, Industry, Science and Research) —The Minister for Small Business, Independent Contractors and the Service Economy has provided the following answer to the honourable senator’s question:

Refer to the answer provided in Parliamentary Question number 1663.