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Tuesday, 18 August 2009
Page: 5289


Senator Minchin asked the Minister representing the Minister for the Environment, Heritage and the Arts, upon notice, on 3 June 2009:

Since 1 January 2008, has the department or any of its agencies expended any funds on advertising or sponsored links on a search engine such as www.google.com for any government websites administered within the Minister’s portfolio (i.e. websites with ‘.gov.au’ domain names); if so:

(a)   which websites have been or are being advertised/sponsored on each search engine;

(b)   what was the cost of establishing the advertisement/sponsorship;

(c)   what was/is the daily cost of sponsorship;

(d)   what was/is the fee that is charged each time an advertised/sponsored site is selected through the search engine;

(e)   which words or phrases have been included in the advertisement/sponsorship (i.e. ‘digital television’);

(f)   which additional, subcategories or combinations of words have also been included in the advertisement/sponsorship;

(g)   how many variables or combinations were entered into the purchase equation;

(h)   for how long has the advertisement/sponsorship been running or is intended to run; and

(i)   what is the total cost to the department (or the costs to date if the expense is ongoing) of each website advertisement and/or sponsored link.


Senator Wong (Minister for Climate Change and Water) —The Minister for the Environment, Heritage and the Arts has provided the following answer to the honourable senator’s question:

(a)   Artbank.gov.au on Google Adwords and line entries only on Yellow Pages online in Sydney, Melbourne, Brisbane and Perth

(b)   $2043.64 per quarter for Google Adwords and $2438.70 per quarter for Yellow Pages online

(c)   Google Adwords is charged at $1.26 per click-through up to a maximum of $20 per day.

(d)   As per item c) (e)  

(e)    

  • Aboriginal Art hire
  • Aboriginal Art hiring
  • Aboriginal Art rent
  • Aboriginal Art rental
  • Aboriginal Art rentals
  • Aboriginal Art renting
  • Aboriginal Art sales
  • Aboriginal Art work hire
  • Aboriginal Art work hiring
  • Aboriginal Art work rent
  • Aboriginal Art work rental
  • Aboriginal Art work rentals
  • Aboriginal Art work renting
  • Aboriginal Artwork
  • Aboriginal Artwork hire
  • Aboriginal Artwork hiring
  • Aboriginal Artwork rent
  • Aboriginal Artwork rental
  • Aboriginal Artwork rentals
  • Aboriginal Artwork renting
  • Aboriginal Artwork sales
  • Aboriginal Artworks
  • Art bank
  • Art bank Australia
  • Art hire
  • Art hiring
  • Art rent
  • Art rental
  • Art rentals
  • Art renting
  • Art sales
  • Art work hire
  • Art work hiring
  • Art work rent
  • Art work rental
  • Art work rentals
  • Art work renting
  • Artbank
  • Artbank Australia
  • Artwork
  • Artwork hire
  • Artwork hiring
  • Artwork rent
  • Artwork rental
  • Artwork rentals
  • Artwork renting
  • Artwork sales
  • Artworks
  • Contemporary Art
  • Contemporary Art hire
  • Contemporary Art hiring
  • Contemporary Art rent
  • Contemporary Art rental
  • Contemporary Art rentals
  • Contemporary Art renting
  • Contemporary Art sales
  • Contemporary Art work hire
  • Contemporary Art work hiring
  • Contemporary Art work rent
  • Contemporary Art work rental
  • Contemporary Art work rentals
  • Contemporary Art work renting
  • Contemporary Artwork
  • Contemporary Artwork hire
  • Contemporary Artwork hiring
  • Contemporary Artwork rent
  • Contemporary Artwork rental
  • Contemporary Artwork rentals
  • Contemporary Artwork renting
  • Contemporary Artwork sales
  • Contemporary Artworks
  • Indigenous Art hire
  • Indigenous Art hiring
  • Indigenous Art rent
  • Indigenous Art rental
  • Indigenous Art rentals
  • Indigenous Art renting
  • Indigenous Art sales
  • Indigenous Art work hire
  • Indigenous Art work hiring
  • Indigenous Art work rent
  • Indigenous Art work rental
  • Indigenous Art work rentals
  • Indigenous Art work renting
  • Indigenous Artwork
  • Indigenous Artwork hire
  • Indigenous Artwork hiring
  • Indigenous Artwork rent
  • Indigenous Artwork rental
  • Indigenous Artwork rentals
  • Indigenous Artwork renting
  • Indigenous Artwork sales
  • Indigenous Artworks
  • Painting Art hire
  • Painting Art hiring
  • Painting Art rent
  • Painting Art rental
  • Painting Art rentals
  • Painting Art renting
  • Painting Art sales
  • Painting Art work hire
  • Painting Art work hiring
  • Painting Art work rent
  • Painting Art work rental
  • Painting Art work rentals
  • Painting Art work renting
  • Painting Artwork
  • Painting Artwork hire
  • Painting Artwork hiring
  • Painting Artwork rent
  • Painting Artwork rental
  • Painting Artwork rentals
  • Painting Artwork renting
  • Painting Artwork sales
  • Painting Artworks
  • Paintings hire
  • Paintings hiring
  • Paintings rent
  • Paintings rental
  • Paintings renting
  • Paintings sales
  • Photographic Art hire
  • Photographic Art hiring
  • Photographic Art rent
  • Photographic Art rental
  • Photographic Art rentals
  • Photographic Art renting
  • Photographic Art sales
  • Photographic Art work hire
  • Photographic Art work hiring
  • Photographic Art work rent
  • Photographic Art work rental
  • Photographic Art work rentals
  • Photographic Art work renting
  • Photographic Artwork
  • Photographic Artwork hire
  • Photographic Artwork hiring
  • Photographic Artwork rent
  • Photographic Artwork rental
  • Photographic Artwork rentals
  • Photographic Artwork renting
  • Photographic Artwork sales
  • Photographic Artworks
  • Sculpture Art hire
  • Sculpture Art hiring
  • Sculpture Art rent
  • Sculpture Art rental
  • Sculpture Art rentals
  • Sculpture Art renting
  • Sculpture Art sales
  • Sculpture Art work hire
  • Sculpture Art work hiring
  • Sculpture Art work rent
  • Sculpture Art work rental
  • Sculpture Art work rentals
  • Sculpture Art work renting
  • Sculpture Artwork
  • Sculpture Artwork hire
  • Sculpture Artwork hiring
  • Sculpture Artwork rent
  • Sculpture Artwork rental
  • Sculpture Artwork rentals
  • Sculpture Artwork renting
  • Sculpture Artwork sales
  • Sculpture Artworks
  • Sculpture hire
  • Sculpture hiring
  • Sculpture rent
  • Sculpture rental
  • Sculpture rentals
  • Sculpture renting

(f)   None

(g)   170

(h)   Artbank began using Google Adwords on 19 February 2009 and the arrangement is renewed on a quarterly basis. Yellow Pages online listing is reviewed annually. 

(i)   Google Adwords is $2043.64 per quarter and the cost to date is $4,087.28+GST Artbank has been listed with Yellow Pages online since November 2004, and the cost to date is $30,419.41+GST