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Thursday, 10 March 2005
Page: 177


Senator Faulkner asked the Minister for Family and Community Services, upon notice, on 19 November 2004:

With reference to the proposed Elimination of Domestic Violence advertising campaign:

(1)   For each of the financial years, 2003-04 and 2004-05: (a) what is the cost of this advertising campaign; and (b) what is the breakdown of these advertising costs for: (a) television (TV) placements; (b) radio placements; (c) newspaper placements; (d) printing and mail outs; and (e) research.

(2)   What: (a) creative agency or agencies; and (b) research agency or agencies; have been engaged for the campaign.

(3)   When will the campaign begin, and when is it planned to end.

(4)   If there is a mail out planned, to whom will it be targeted and what database will be used to select addresses - the Australian Taxation Office database, the electoral database or other. (5)   (a) What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(5) (a)   What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(6)   Has a request been made of the Minister for Finance and Administration to issue a drawing right to pay out moneys for any part of the advertising campaign; if so: (a) what are the details of that request; and (b) against which particular appropriation is it requested that the money be paid.

(7)   Has the Minister for Finance and Administration issued a drawing right as referred to in paragraph (6) above; if so, what are the details of that drawing right.

(8)   Has an official or minister made a payment of public money or debited an amount against an appropriation in accordance with a drawing right issued by the Minister for Finance and Administration for any part of the advertising campaign.


Senator Patterson (Minister for Family and Community Services and Minister Assisting the Prime Minister for Women’s Issues) —The answer to the honourable senator’s question is as follows:

(1) (a)   The cost of the advertising campaign in 2003-04 was $11,678,170 and $196,449 in 2004-05. (ba) The cost of television placements was $5,818,218*. (bb) The cost of radio placements was $327,750*. (bc) The cost of newspaper placements was $64,719*.(bd) Printing and mail outs cost $3,962,227. (be) Research cost $652,150.

*These figures, provided by the Government Communications Unit are “pure” media costs and therefore exclude despatch fees and commissions.

*All figures exclude GST.

(2) (a)   Grey Worldwide Pty Ltd. (b) Elliott and Shanahan Research.

(3)   The campaign was launched on 6 June 2004 with the Helpline, counselling and referral service continuing until 6 June 2005.

(4)   There was a mail out of the campaign booklet in June 2004. The booklets were unaddressed, distributed to all households by Australia Post and did not, therefore, use any database. (5)   (a) The Department authorises payments for the campaign under the Partnerships Against Domestic Violence and National Initiative to Combat Sexual Assault appropriations. (b) Appropriations have been made in both the 2003-04 and 2004-05 financial years. (c) The appropriations relate to administered items. (d) The line item in the Portfolio Budget Statements is reported as Partnerships Against Domestic Violence2 and the National Approach against Sexual Assault.

(5) (a)   The Department authorises payments for the campaign under the Partnerships Against Domestic Violence and National Initiative to Combat Sexual Assault appropriations. (b) Appropriations have been made in both the 2003-04 and 2004-05 financial years. (c) The appropriations relate to administered items. (d) The line item in the Portfolio Budget Statements is reported as Partnerships Against Domestic Violence2 and the National Approach against Sexual Assault.

(6)   No. (a) Not applicable. (b) Not applicable.

(7)   No.

(8)   No.