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Tuesday, 8 March 2005
Page: 133


Senator Faulkner asked the Minister representing the Minister for Citizenship and Multicultural Affairs, upon notice, on 19 November 2004:

With reference to the current tranche of the Citizenship advertising campaign:

(1)   For each of the financial years, 2003-04 and 2004-05: (a) what is the cost of this advertising campaign; and (b) what is the breakdown of these advertising costs for: (a) television (TV) placements; (b) radio placements; (c) newspaper placements; (d) printing and mail outs; and (e) research.

(2)   What: (a) creative agency or agencies; and (b) research agency or agencies; have been engaged for the campaign.

(3)   When will the campaign begin, and when is it planned to end.

(4)   If there is a mail out planned, to whom will it be targeted and what database will be used to select addresses - the Australian Taxation Office database, the electoral database or other. (5)   (a) What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(5) (a)   What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(6)   Has a request been made of the Minister for Finance and Administration to issue a drawing right to pay out moneys for any part of the advertising campaign; if so: (a) what are the details of that request; and (b) against which particular appropriation is it requested that the money be paid.

(7)   Has the Minister for Finance and Administration issued a drawing right as referred to in paragraph (6) above; if so, what are the details of that drawing right.

(8)   Has an official or minister made a payment of public money or debited an amount against an appropriation in accordance with a drawing right issued by the Minister for Finance and Administration for any part of the advertising campaign.


Senator Vanstone (Minister for Immigration and Multicultural and Indigenous Affairs and Minister Assisting the Prime Minister for Indigenous Affairs) —The Minister for Citizenship and Multicultural Affairs has provided the following answer to the honourable senator’s question:

(1)   For the current tranche of citizenship advertising:

(a)   The costs are $0.880m in 2003-04 and $0.968m in 2004-05.

(b)   The breakdown of these advertising costs (excl GST) is:

2003-04

2004-05

(a) television placements

$738,712

$736,304

(b) radio (and internet) placements

-

$42,700

(c) newspaper (and magazine) placements

$141,684

$116,338

(d) printing and mailouts

-

-

(e) research

-

$72,760

(2)   (a) The campaign uses creative developed in 2000-01 by the Brisbane agency Coo’ee and used in subsequent years. The agency’s three year contract has been extended for a fourth year for the 2004-05 campaign.

(2) (a)   The campaign uses creative developed in 2000-01 by the Brisbane agency Coo’ee and used in subsequent years. The agency’s three year contract has been extended for a fourth year for the 2004-05 campaign.

(b)   The research agency, The Research Forum, engaged for three years from 2000-01 was engaged for a further year in 2004.

(3)   The current tranche of the citizenship advertising campaign commenced on 16 May 2004 and ceased on 30 August 2004. The advertising commenced earlier than in previous years following research conducted as part of the evaluation of Australian Citizenship Day 2003 promotion. The research indicated that promotion of citizenship should continue throughout the year to maintain momentum, as frequent exposure of the target groups to the campaign is more likely to achieve the desired result than concentrated promotion two or three times a year.

(4)   There was no national mail out as part of the current tranche of citizenship advertising. Citizenship information packs were, however, sent to all primary schools in the country as part of the ongoing promotion of the value of Australian citizenship. (5)   (a) to (c) The Department is using existing departmental funding appropriated in 2003-04. (d) Australian Citizenship promotion is covered by Output Group 2.3.2 - Promotion of the Value of Australian Citizenship, at page 115 of the Portfolio Budget Statements 2004-05.

(5) (a)   to (c) The Department is using existing departmental funding appropriated in 2003-04. (d) Australian Citizenship promotion is covered by Output Group 2.3.2 - Promotion of the Value of Australian Citizenship, at page 115 of the Portfolio Budget Statements 2004-05.

(6)   The Minister for Finance and Administration (Finance Minister) has delegated his powers to issue drawing rights to Secretaries of Departments under the Financial Management and Accountability (Finance Minister to Chief Executive) Delegations 2002, Schedule 1. The Secretary of the Department of Immigration and Multicultural and Indigenous Affairs (DIMIA) has sub-delegated these powers to certain senior officials. All officers who drawdown public money for public expenditure, including advertising, have been issued with drawing rights, in accordance with the Finance Minister’s Directions.

(7)   Not applicable.

(8)   All payments of public moneys in DIMIA, including those for advertising, have been made in accordance with the drawing rights issued by the delegates.