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Tuesday, 8 March 2005
Page: 130


Senator Faulkner asked the Minister representing the Minister for Revenue and Assistant Treasurer, upon notice, on 19 November 2004:

With reference to the Grants to States advertising campaign:

(1)   For each of the financial years, 2003-04 and 2004-05: (a) what is the cost of this advertising campaign; and (b) what is the breakdown of these advertising costs for: (a) television (TV) placements; (b) radio placements; (c) newspaper placements; (d) printing and mail outs; and (e) research.

(2)   What: (a) creative agency or agencies; and (b) research agency or agencies; have been engaged for the campaign.

(3)   When will the campaign begin, and when is it planned to end.

(4)   If there is a mail out planned, to whom will it be targeted and what database will be used to select addresses - the Australian Taxation Office database, the electoral database or other. (5)   (a) What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(5) (a)   What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(6)   Has a request been made of the Minister for Finance and Administration to issue a drawing right to pay out moneys for any part of the advertising campaign; if so: (a) what are the details of that request; and (b) against which particular appropriation is it requested that the money be paid.

(7)   Has the Minister for Finance and Administration issued a drawing right as referred to in paragraph (6) above; if so, what are the details of that drawing right.

(8)   Has an official or minister made a payment of public money or debited an amount against an appropriation in accordance with a drawing right issued by the Minister for Finance and Administration for any part of the advertising campaign.


Senator Coonan (Minister for Communications, Information Technology and the Arts) —The answer to the honourable senator’s question is as follows:

(1) (a)   The Government has provided $3 million to the Department of the Treasury to deliver a communications package which will provide the public with information on Australian Government payments to the states and territories.

The Government spent $1,000,016.23 of this funding in 2003-04.

A breakdown of estimated expenditure in 2004-05 has not been determined.

(b)   (a) Whybin TBWA produced the television advertisements at a cost of $62,000.00.

Universal McCann placed the television advertisements at a cost of $490,292.67.

(b)   (b) There has been no expenditure on radio advertisements.

(b)   (c) HMA Blaze placed the newspaper advertisements at a cost of $438,923.55.

(b)   (d) There has been no expenditure on printing and mail outs.

(b)   (e) Worthington Di Marzio researched the advertisements at a cost of $8,800.00.

(2)   HMA Blaze, Universal McCann, Whybin TBWA and Worthington Di Marzio have been engaged for the campaign.

(3)   The first advertisement under the campaign was placed on 27 March 2004. The end date for the campaign has not yet been determined.

(4)   A mail out is not currently planned. (5)   (a) Treasury was appropriated funding for the advertising campaign as part of previous years’ outputs in Appropriation Bill (No. 2) 2004-05.

(5) (a)   Treasury was appropriated funding for the advertising campaign as part of previous years’ outputs in Appropriation Bill (No. 2) 2004-05.

(b)   2004-05.

(c)   Departmental.

(d)   Previous years’ outputs appear in Treasury’s Capital Budget Statement on page 43 of Treasury’s 2004-05 Portfolio Budget Statements.

(6)   No.

(7)   N/a (as referred to in 6 above).

(8)   Yes, Treasury officials have made payments of public money for the advertising campaign and debited the amounts against an appropriation in accordance with a drawing right issued by the Minister for Finance and Administration. (Under the Acts Interpretation Act 1901 s34AB(c), actions performed by the Chief Financial Officer, as the sub-delegate of the Minister for Finance and Administration under section 27(1) of the Financial Management and Accountability Act 1997 are deemed to have been performed by the Minister for Finance and Administration.)