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Tuesday, 8 March 2005
Page: 129


Senator Faulkner asked the Minister for Family and Community Services, upon notice, on 19 November 2004:

With reference to the More Help For Families advertising campaign:

(1)   For each of the financial years, 2003-04 and 2004-05: (a) what is the cost of this advertising campaign; and (b) what is the breakdown of these advertising costs for: (a) television (TV) placements; (b) radio placements; (c) newspaper placements; (d) printing and mail outs; and (e) research.

(2)   What: (a) creative agency or agencies; and (b) research agency or agencies; have been engaged for the campaign.

(3)   When did TV advertising screening begin, and when is it planned to end.

(4)   If there is a mail out planned, what database will be used to select addresses - the Australian Taxation Office database, the electoral database or other. (5)   (a) What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(5) (a)   What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(6)   Has a request been made of the Minister for Finance and Administration to issue a drawing right to pay out moneys for any part of the advertising campaign; if so: (a) what are the details of that request; and (b) against which particular appropriation is it requested that the money be paid.

(7)   Has the Minister for Finance and Administration issued a drawing right as referred to in paragraph (6) above; if so, what are the details of that drawing right.

(8)   Has an official or minister made a payment of public money or debited an amount against an appropriation in accordance with a drawing right issued by the Minister for Finance and Administration for any part of the advertising campaign.


Senator Patterson (Minister for Family and Community Services and Minister Assisting the Prime Minister for Women Issues) —The answer to the honourable senator’s question is as follows:

(1) (a)   The cost of the campaign for 2003-04 was $4.4 million. For 2004-05, $3.2 million1 has been expended. Allocations of the remaining funds are currently being considered by Government.

(b)   Breakdown of advertising costs:

For 2003-04:

(a)   television placements, $Nil;

(b)   radio placements, $1.5 million;

(c)   newspaper placements, $1.2 million;

(d)   printing and mailing costs, $Nil;

(e)   research costs, $107,000.

For 2004-05, the current expenditure is:

(a)   television placements, $Nil;

(b)   radio placements, $1 million;

(c)   newspaper placements, $462,000;

(d)   printing and mailing costs, $751,000;

(e)   research costs, $285,000.

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1 All costs for 2004-05 are actual costs and commitments as at 11 February 2005.