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Monday, 7 March 2005
Page: 174


Senator Faulkner asked the Minister representing the Minister for Employment and Workplace Relations, upon notice, on 19 November 2004:

(1)   Not including any advertising campaigns contained in questions on notice nos 105 to 121, for each of the financial years, 2003-04 and 2004-05 to date: (a) what is the cost of any current or proposed advertising campaign in the department; (b) what are the details of the campaign, including: (a) creative agency or agencies engaged; (b) research agency or agencies engaged; (c) the cost of television advertising; (d) the cost and nature of any mail out; and (e) the full cost of advertising placement.

(2)   When will the campaign begin, and when is it planned to end.

(3) (a)   What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(4)   Has a request been made of the Minister for Finance and Administration to issue a drawing right to pay out moneys for any part of the advertising campaign; if so: (a) what are the details of that request; and (b) against which particular appropriation is it requested that the money be paid.

(5)   Has the Minister for Finance and Administration issued a drawing right as referred to in paragraph (4) above; if so, what are the details of that drawing right.

(6)   Has an official or minister made a payment of public money or debited an amount against an appropriation in accordance with a drawing right issued by the Minister for Finance and Administration for any part of the advertising campaign.


Senator Abetz (Special Minister of State) —The Minister for Employment and Workplace Relations has provided the following answer to the honourable senator’s question:

In the financial year 2003-04, the expenditure on advertising campaigns was $605,579.29. In this financial year to date, no campaigns have been undertaken and none are planned.

The 2003-04 expenditure relates to a “Job Network Employer Campaign” which was approved by the Ministerial Committee on Government Communications (MCGC) on December 10, 2003.

The campaign aimed to encourage employers in particular industry segments to choose Australian Government employment services including Job Network and JobSearch services for their recruitment activities.

Details of the campaign are as follows:

(i)   creative agency or agencies used - Lavender

(ii)   research agency or agencies engaged - NFO Donovan; Wallis Consulting; TNS social research

(iii)   cost of television advertising - Nil (no television advertising occurred)

(iv)   the cost and nature of any mail out - Nil (no mail out occurred)

(v)   the full cost of advertising placement - $396,099.20

The advertisements appeared primarily in relevant trade magazines in the six months following approval by MCGC.

The campaign was funded through departmental appropriations over the 2003-04 financial year. No request was made of the Minister for Finance and Administration to issue a drawing right as the appropriate drawing rights were already in place.

The line item in the relevant Portfolio Budget Statement is “Suppliers” - refer to Table 3.1 (Portfolio Budget Statement - Employment and Workplace Relations Portfolio, 2003-04 PBS p52).