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Monday, 7 March 2005
Page: 166


Senator Faulkner asked the Minister for Family and Community Services, upon notice, on 19 November 2004:

With reference to the Keeping the System Fairer advertising campaign:

(1)   For each of the financial years, 2003-04 and 2004-05: (a) what is the cost of this advertising campaign; and (b) what is the breakdown of these advertising costs for: (a) television (TV) placements; (b) radio placements; (c) newspaper placements; (d) printing and mail outs; and (e) research.

(2)   What: (a) creative agency or agencies; and (b) research agency or agencies; have been engaged for the campaign.

(3)   When will the campaign begin, and when is it planned to end.

(4)   If there is a mail out planned, to whom will it be targeted and what database will be used to select addresses - the Australian Taxation Office database, the electoral database or other.

(5) (a)   What appropriations will the department use to authorise any of the payments either committed to be made or proposed to be made as part of this advertising campaign; (b) will those appropriations be made in the 2003-04 or 2004-05 financial year; (c) will the appropriations relate to a departmental or administered item or the Advance to the Minister for Finance and Administration; and (d) if an appropriation relates to a departmental or administered item, what is the relevant line item in the relevant Portfolio Budget Statement for that item.

(6)   Has a request been made of the Minister for Finance and Administration to issue a drawing right to pay out moneys for any part of the advertising campaign; if so: (a) what are the details of that request; and (b) against which particular appropriation is it requested that the money be paid.

(7)   Has the Minister for Finance and Administration issued a drawing right as referred to in paragraph (6) above; if so, what are the details of that drawing right.

(8)   Has an official or minister made a payment of public money or debited an amount against an appropriation in accordance with a drawing right issued by the Minister for Finance and Administration for any part of the advertising campaign.


Senator Patterson (Minister for Family and Community Services and Minister Assisting the Prime Minister for Women’s Issues) —The answer to the honourable senator’s question is as follows:

With reference to the Keeping the System Fair advertising campaign:

(1)   For each of the financial years, 2003-04 and 2004-05: (a) the cost is nil for 2003-04 and $5 million for 2004-05 (b) the breakdown of advertising costs has not yet been determined.

(2)   A creative agency and research agency have not yet been selected.

(3)   The campaign start and finish dates have not yet been determined.

(4)   It has not been determined whether or not a mail out will be conducted.

(5) (a)   , (b) and (c) The department will use 2004-05 departmental appropriations to authorise payments; (d) there is no particular line item in the Portfolio Budget Statement. Appropriations will be spread between Outcomes 1 and 3.

(5)   No.

(6)   No.

(7)   No.