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Tuesday, 25 November 1986
Page: 2729

(Question No. 1249)


Senator Crichton-Browne asked the Minister for Communications, upon notice, on 19 August 1986:

(1) What has been the amount of money spent by the Australian Broadcasting Corporation (ABC) for advertising on commercial television, with particular reference being made to advertisements by ABC Radio National.

(2) What was the total number of advertisements for the ABC shown during broadcasts of Wimbledon tennis and what was the cost of each of these advertisements.

(3) Was any approval given by the Minister for Communications for such advertising.

(4) Has the ABC advertised on commercial television before and if so, what assessment has been made of the effectiveness of such advertising.

(5) What has been ABC Radio National's share of radio audiences over the last five years.


Senator Walsh —The following answer to the honourable senator's question, based on information provided by the Australian Broadcasting Corporation, has been supplied by the Minister for Communications:

(1) The ABC advise that commercials for ABC Radio this year have cost $479,000. Proportionally the amount spent on advertising Radio National was approximately $116,000. Some of these commercials will continue to be shown on ABC-TV.

(2) The ABC advise that a commercial was shown 3 times, in Perth only, at a cost of $1,120 each time.

(3) The ABC advise that the Minister's approval was not necessary.

(4) The ABC advise that the last national campaign promoted the 1979/80 cricket season on ABC Radio. No quantitative assessment was made of its effectiveness, but the ABC considered the campaign particularly successful.

(5) The ABC advise that the shares were, by capital and in percentages:

Sydney

Melbourne

Brisbane

Adelaide

Perth

1981 ...

3

3.5

4

3

3

1982 ...

3

3

3

3

3

1983 ...

2

2.5

3

3

3

1984 ...

2

3

3

3

3

1985 ...

2

2

3

3

3

1986 (1st 6 months) ...

2.5

3

4

2

3.5

(Note: Figures are not available for Hobart and Darwin)