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Tuesday, 21 May 1985
Page: 2252


Senator PETER RAE(5.34) —The next matter to which I would like to refer is the major corporate advertising program which was undertaken by the Australian Broadcasting Corporation of which everybody would be aware. The information I seek may not be readily available but may have to be obtained. I ask: Firstly, what was the cost of the corporate advertising program? Secondly, has any analysis been undertaken of the cost benefit of that program? I realise that an analysis of the cost benefit is difficult, nevertheless, it is undertaken in relation to advertising programs.