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Tuesday, 7 February 2017
Page: 173

Content Group Pty Ltd: Contract

(Question No. 61)

Mr Keogh asked the Minister for Justice, in writing, on 7 November 2016:

In respect of the $96,000.02 contract to the Content Group Pty Ltd (CN3382544) for public relation services:

(a) what specific services were provided,

(b) what is the itemised breakdown of the services provided,

(c) what was the period of the contract, and

(d) what policy area did this relate to?


Mr Keenan: The Attorney-General has provided the following answer to the honourable member's question:

a) Content Group were engaged to provide services in support of the 2016 national Stay Smart Online awareness week, a Government initiative to help educate Australians about the ways they can protect themselves online. Specific services included:

o Developing a resource kit for use by program partners and members of parliament to promote online safety to the community.

o Providing support for major events including the launch of the week by the Minister Assisting the Prime Minister for Cyber Security, Dan Tehan.

o Managing media and publicity engagement throughout the week, raising awareness of free online safety and security resources available to the public.

o Creating content such as video messages and case studies, informational graphics, and articles.

o Managing Facebook community engagement in the lead up, during and after the week including coordinating an editorial calendar with the Department.

o Providing coordination and communication support for stakeholder engagement in the lead up, during and after the week.

o Measuring and evaluating awareness activities associated with national Stay Smart Online awareness week 2016.

b) The itemised breakdown of services (including costs) for CN3382544 is as follows:


Media kit

Infographics and social media tiles


Written case studies

3-5 case study videos

1 video promoting Stay Smart Online week

Launch event video

Third party distribution kit

Event calendar

Editorial calendar

Client meetings

Ongoing stakeholder liaison

Media liaison services

Evaluation report

TOTAL COST = $96,000.02

c) The contract ran from 21 September 2016 to 30 November 2016.

d) The contract related to the delivery of the 2016 Stay Smart Online awareness week, a key component of the larger Stay Smart Online initiative which transferred into the Attorney-General's Department in August 2016.