Note: Where available, the PDF/Word icon below is provided to view the complete and fully formatted document
 Download Current HansardDownload Current Hansard   

Previous Fragment    Next Fragment
Tuesday, 17 March 1987
Page: 983

(Question No. 4356)

Mr Blunt asked the Minister representing the Minister for Education, upon notice, on 20 August 1986:

(1) Were promotional brochures and posters on the Young Homeless Allowance circulated to schools as part of the Priority One Program; if so, why.

(2) Were research studies conducted by her Department before the school campaign was initiated; if so, by whom and will he supply the results.

(3) Did any advertising agency advise or co-ordinate this campaign; if so, which agency and how was it appointed.

(4) What did the campaign cost.

(5) What costs were incurred on (a) agency fees and (b) actual campaign expenses.

(6) Who (a) designed the brochures and (b) did the art work.

(7) How were the brochures distributed.

(8) How were the theme and concept of the brochures determined.

(9) What message did they seek to convey.

(10) What has been the psychological impact.

(11) Will they create a demand for social services that would not otherwise exist.

Mr Dawkins —The Minister for Education has provided the following answer to the honourable member's question:

(1) A package of information and publicity material on the Young Homeless Allowance was circulated to schools in July 1986. The package contained:

a leaflet entitled ``Young Homeless Allowance for Students'' prepared by the Department of Education

a leaflet entitled ``Young Homeless Allowance for Unemployed'' prepared by the Department of Social Security

an information sheet prepared jointly by both Departments

a poster prepared jointly by both Departments.

The Young Homeless Allowance (YHA) is part of the Government's Priority One commitment to young people. In the interests of the client group the allowance was implemented from 1 July 1986, six months in advance of the other major changes in student allowance arrangements introduced for 1987 under AUSTUDY. Because implementation occurred half-way through the academic year, a separate publicity campaign to inform student counsellors and other welfare workers of the income support available to young people in certain exceptional circumstances was considered necessary.

(2) No.

(3) No.

(4) $40,122.67.

(5) (a) Nil.

(b) $40,122.67.

(6) (a) Quantum Ideas Bureau, Lonsdale Street, Canberra, ACT

(b) Quantum Ideas Bureau, Lonsdale Street, Canberra, ACT

(7) The Department of Education mailed publicity material to:

Secondary and central schools

Colleges, universities and CAEs

School teacher organisations

Student associations

Youth organisations

Youth refuges and all bodies interested in or working with crisis housing for young people

Department of Immigration and Ethnic Affairs (DIEA) regional offices

DIEA settlement co-ordinators and bilingual information officers

Migrant resource centres

Migrant organisations receiving DIEA grants-in-aid for work with Indo-Chinese people

Selected ethnic community organisations

Education writers on major newspapers

Student press

Popular youth magazines

Aboriginal press

Department of Community Services offices

(8) The theme and concept of the brochures were developed through consultation between public relations staff of the Department of Education and staff from the Quantum Ideas Bureau.

(9) The message which the Department sought to convey through the publicity material was that the Commonwealth Government wanted to help young people stay in education even if they were homeless or could not live at home because of exceptionally difficult circumstances.

The theme ``When things are really tough'' was intended to emphasise that the allowance was only available to students whose family circumstances were extremely difficult.

(10) I am not aware of what the psychological impact of the YHA brochures on the general community has been.

(11) The YHA fills a gap that previously existed in income support arrangements for young people. As far as students eligible for YHA are concerned, the provision, by way of the allowance, of income support to enable them to continue in full-time education should lessen their demands on other welfare services. By the same token, the stringent conditions under which YHA is administered are designed to ensure that it goes only to genuinely homeless young people.

The Minister for Social Security has provided the following information with regard to the brochures prepared by his Department:

(1) The Department of Social Security produced a leaflet entitled ``Young Homeless Allowance for Unemployed''. A poster and a joint background paper were also produced in conjunction with the Department of Education.

(2) No.

(3) No.

(4) $7,334.21.

(5) (a) Nil

(b) $7,334.21

(6) The design was developed following discussions between Department of Social Security staff and staff from the Quantum Ideas Bureau, who also produced the artwork.

(7) The distribution of brochures to schools was undertaken by the Department of Education.

(8) and (9) The purpose of the brochure was to present information about the allowance, such as eligibility and payment details, in a manner which could be easily understood by young people.

This determined the subsequent theme and concept.

(10) Not known.

(11) No.