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Tuesday, 17 February 1987
Page: 84

(Question No. 4869)


Mr Blunt asked the Minister for Sport, Recreation and Tourism, upon notice, on 11 November 1986:

(1) Further to his answer to question No. 2410 (Hansard, 20 February 1986, page 1031), why was the work undertaken by Chandler Hambleton Mier in respect of the Youth Support Program Priority One of a confidential nature and urgent.

(2) What work was performed by the agency.

(3) How was the agency selected and what criteria were used in making the selection.

(4) Is he able to say, what other work has been performed by the agency for the Government; if so, for each job (a) what was the cost of the work, (b) what was the method of selection, (c) what other agencies were considered, (d) who were they considered by and (e) what was the basis for the selection.

(5) Will he supply all documentation, including tender documents and responses for all jobs for which Chandler Hambleton Mier were selected for Government work.


Mr John Brown —The answer to the honourable member's question is as follows:

(1) As outlined in my response to question No. 2410 (Hansard, 20 February 1986, page 1031), the initial task was to urgently write and produce the Prime Minister's Address to the Nation, once the parameters of the Government's policy had been determined. Important work such as a Prime Minister's Speech to the Nation is always treated as confidential.

(2) Chandler Hambleton Mier was responsible for drafting and producing the Prime Minister's Address to the Nation and for the design and preparation of advertising and information activity for the Priority One campaign (including advertising and promotional support for the Australian Traineeship System).

(3) The names and brief profiles of three agencies were considered by the Government/the Minister Assisting the Prime Minister for Youth Affairs. The agencies were assessed against their background in Government work and their credentials. Chandler Hambleton Mier was selected because of the standard of their previous work for the Government and their credentials in creative advertising.

(4) Other work performed by Chandler Hambleton Mier for the Government is as follows:

Sex Discrimination Act Campaign (for the Human Rights Commission, Attorney-General's Department)

(a) Cost of Campaign: $255,000. Amount paid to agency: $45,365

(b) In accordance with standard procedures followed by the Government's central advertising service, six agencies were invited to submit proposals for the campaign. The proposals were considered by a Working Group of officers from relevant departments and government bodies, and short-listed for further consideration by the Ministerial Committee on Government Information and Advertising, which made the final selection.

(c) Ogilvy and Mather, Forbes McFie and Hansen, Fortune Communications, Pemberton Australia, Magnus Nankervis and Curl

(d) See answer to (b)

(e) The agencies were assessed against their understanding of the brief, their affinity with the project and the quality of their personnel.

Referendum Proposals (for the Attorney-General's Department)

(a) Cost of campaign: $22,832: Amount paid to agency: $9,500.

(b) Three advertising agencies were briefed to allow them to submit campaign proposals. These proposals were then considered by the Steering Committee assisting the Attorney-General and his Department.

(c) Connaghan and May, Paton Ayer, Ogilvy and Mather

(d) See answer to (b)

(e) The agencies were assessed against their knowledge and understanding of the brief, their creative ability, and their media rationale.

(5) The central advertising service does not select agencies for Government work through the tendering process. The standard procedure is that a number of agencies are invited to submit proposals for a campaign and assessed on the basis of their submissions.

Documents relating to advertising campaign work are commercial-in-confidence, and because of this, I do not believe it is appropriate to table such documentation in Parliament.