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Tuesday, 23 August 1983
Page: 90

Question No. 119


Mr Wells asked the Minister for Communications, upon notice, on 11 May 1983:

(1) What is the cost of Telecom Australia's advertising campaign directed at telling Australians that it costs so little to keep in touch.

(2) Can he say if there are many people in Australia who do not know that they can keep in touch with their friends by using a telephone.

(3) If the funds expended annually on this advertising campaign were used to subsidise a lowering of call charges, would it cost Australians significantly less to keep in touch.


Mr Duffy —The answer to the honourable member's question, based on advice received from the Australian Telecommunications Commission, is as follows:

(1) The cost of the STD usage campaigns during 1982-83 was $580,000 as at the end of May 1983.

(2) No; however, research undertaken by Telecom has shown that the public at large believes that the cost of STD calls, particularly over longer distances, is much greater than it really is.

(3) No. The cost of the advertising campaign amounts to less than 3 cents per quarterly account for each telephone service.