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Wednesday, 18 November 1959

Mr DAVIDSON - This problem has occupied the attention of the House, of the Australian Broadcasting Control Board, of the Australian Broadcasting Commission and of commercial licensees ever since the commencement of television. As I have said from time to time, the object of all associated with television is steadily to develop the Australian content of programmes, but any attempt to force on to licensees a quota that could not be filled would result only in ultimate harm to the efforts of all to achieve the objective. I assure the honorable member that this matter is being constantly watched. Possibly he will be surprised, as I was, to learn that surveys of viewers show that programmes which we may not ourselves regard very highly attract the greatest number of viewers.

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