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Tuesday, 2 June 1942

Mr BLACKBURN - Here is one.

Mr Calwell - And here is another.

Mr JOLLY - I am glad to hear that. However, assuming that every person who subscribes to the journal uses it for the purpose of studying the radio programmes, the fact remains that only 3 per cent, of licence-holders subscribe to it.

Mr Calwell - Practically every witness who was heard by the parliamentary committee favoured the continuation of the journal.

Mr JOLLY - Probably because they were interested parties.

Mr Calwell - They were not.

Mr JOLLY - Does the honorable member consider that it is good business to spend this tremendous sum of money on a journal which only three out of every 100 licence-holders ever read?

Mr Calwell - It is better to use the money in that way than to pay it to the newspapers in advertising charges for the insertion of programmes.

Mr JOLLY - I have heard that the cost of advertising the Australian Broadcasting Commission's programmes in the leading newspapers of our capital cities and principal country towns would be £90,000 a year. That would be a more profitable scheme than the publication of the A.B.C. Weekly, because, in those circumstances, nearly every citizen would see the commission's programmes.

Mr CALWELL - It would be profitable for the newspapers.

Mr JOLLY - I hold no 'brief for the newspapers. Whatever their feelings may be, honorable members should agree that, for the expenditure of £750 a week on this journal, we should at least receive an effective and useful service.

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