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2010-12
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SENATE NOTICE PAPER
Notice given 25 March 2011
543 Senator Johnston: To ask the Minister representing the Minister for Foreign Affairs—
(1) What is the target audience for the Australia Network, and was it determined by market research; if so, is this research publicly available.
(2) Has the department undertaken any studies to determine whether the Australia Network is reaching the determined target audience; if so: (a) when were the studies undertaken; and (b) what were the results.
(3) Did the department undertake a study of the Australia Network’s effectiveness before the Government announced that it would put out to tender a new 10 year contract.
(4) Does the department consider that television remains the best medium for reaching the determined target audience; if so, why.