Senator XENOPHON (1:25 PM) —In a similar vein to Senator Siewert and Senator Bob Brown, I have had discussions with the Minister for Health and Ageing and I am pleased to say that the health minister has made a number of undertakings. In due course, I will seek to table a letter which I and Senators Bob Brown and Siewert have received from the health minister in relation to this matter. I confirm that I am prepared to support this measure on this basis over a four-year period. Firstly, there will be an additional $50 million invested in a range of measures designed to tackle binge drinking, including a $25 million fund to provide sponsorship to local community organisations which provide sporting and cultural activities as an alternative to other forms of sponsorship. Secondly, there will be $20 million for community initiatives designed to tackle binge drinking, and we already have the structure in place in respect of that—I refer to a media release by the Minister for Health and Ageing and Senator McLucas of 17 November 2008 in relation to those local community campaigns. That would enhance significantly the level of direct campaigns which make a difference in local communities with respect to tackling binge drinking specifically. That amount is in addition to the $7 million already committed as a part of the $53.5 million National Binge Drinking Strategy. It is a significant improvement. Further, there would be $5 million to enhance telephone counselling services and alcohol referrals with an expansion of existing social marketing campaigns. I am grateful for the discussions I have had with Senator Siewert in relation to that. These are targeted awareness campaigns. Given the way the media operates online nowadays, I think there is real scope to target young people in a way that would be very cost-effective and also socially effective. I believe that is a quantum leap of improvement on what we have had to date.

With respect to advertising, on which I know Senator Fielding has been outspoken, I have been very supportive of his moves to push this issue to ensure that there is reform. The government has also indicated—and I would appreciate confirmation from Senator McLucas—that there will be a new regime of alcohol advertising, but it will be a move from self-regulation to the government playing a formal role for the first time. That will significantly strengthen government and public health representation in the oversight of advertising so that no longer will it simply be a form of self-regulation by the industry. Most importantly, there will be a vetting of ads through this new structure. That to me is a significant improvement. Of course we should go further. Of course there is more to be done, but I believe we are seeing a real shift here from the business as usual approach to alcohol advertising, sponsorship and local community campaigns. I believe these important measures are the shape of things to come in tackling alcohol abuse in this country, particularly binge drinking. I am satisfied that this is a significant step forward which will have very appreciable social benefits. For those reasons I support this legislation.

I also would like to pay tribute to Senator Fielding for his work on his bills and for his advocacy on the issue of advertising. I believe that we will see those changes with respect to advertising. Having a system of pre-vetting of ads and having health and government representation in the pre-vetting process of alcohol advertising is quite significant.

On the issue of advertising, I note from information I have received from my office that today the spirits industry has volunteered to have a year-long ban on all television advertising of alcohol products if the alcopops bill does not go through. If they were fair dinkum about it, you would think they would have said, ‘This is the sort of thing we need to do,’ and not make it conditional upon this legislation. I would say to the industry: if you are fair dinkum about it, do it anyway; do it because it is the right thing to do. I think it is interesting that there has been a shift on the part of the industry. This is a last-ditch, desperate measure to try to block this legislation. If the industry is willing to have a one-year ban, why not just stretch it indefinitely? The fact that they are willing to have a ban for one year indicates the lack of integrity in their current position, where there is open-slather television advertising. These are matters that need to be considered down the track.

If I could urge honourable senators: I believe this is a significant step forward. I am grateful for the discussions I have had with my crossbench colleagues in relation to this and for the undertakings given by the minister. I am looking forward to confirmation from the government that we will see a significant shift, a quantum leap, in alcohol advertising away from self-regulation to what many would see as coregulation. I seek leave of the Senate to table the letter from the Minister for Health and Ageing, dated 17 March, addressed to Senators Brown and Siewert and me.

Leave granted.