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Tuesday, 25 May 1999
Page: 5382


Senator Robert Ray asked the Minister representing the Attorney-General, upon notice, on 26 November 1998:

(1) What was the total value of market research sought by the department on a month-by-month basis between March 1996 and November 1998.

(2) What was the purpose of each contract let.

(3) In each instance, what was the involvement or otherwise of the Office of Government Information and Advertising.

(4) In each instance, (a) how many firms were invited to submit proposals; and (b) how many tender proposals were received.

(5) In each instance, which firm was selected to conduct the research.

(6) In each instance, what was the estimated or contract price of the research work and what was the actual amount expended by the department.


Senator Vanstone (Justice and Customs) —The Attorney-General has provided the following answer to the honourable senator's question:

I am advised by my department of the following details in relation to market research costs between March 1996 and November 1998:

(1)

Month/Year

Amount

June 1996

$191,700

January 1997

$46,362

March 1997

$45,828

April 1997

$34,542

June 1997

$16,392

August 1997

$16,663

September 1997

$2,193

November 1997

$16,392

April 1998

$286

June 1998

$141,500

September 1998

$10,575

October 1998

$34,273

November 1998

$37,675

Total

$594,381*

*This figure does not include the cost of market research conducted by the firm Donovan Research in relation to men's counselling, and marriage and relationship education community awareness. This information should be sought from the Minister for Family and Community Services, who now has portfolio responsibility for these programs.

(2), (3), (4) and (5)

Purpose of Contract

Involvement of OGIA

No. of Firms Invited to Tender

No. of Tenders Received

Firm(s) Selected

Public education campaign for the Australian Firearms Buyback

The Department sought and was given by OGIA the names of two research suppliers to approach directly in view of the urgency of the campaign as indicated by the Department.

2

2

Elliott and Shanahan Research* Newspoll Market Research **

Survey of Commonwealth organisations in relation to the Commonwealth's legal needs, as part of the review of the Legal Practice of the Attorney-General's Department***

No involvement

3

2

SICORE International

Exploratory research amongst crime prevention practitioners and the general public for the National Campaign Against Violence and Crime (NCAVAC)

OGIA provided advice on the brief and a list of consultants to be invited to tender for the project. A representative of OGIA was also part of the selection process.

5

4

Elliott and Shanahan Research Keys Young Pty Ltd

Concept testing of new logos for NCAVAC

Low level of involvement

1

1

Elliott and Shanahan Research

* Selected to undertake the qualitative research in relation to the campaign.

** Newspoll Market Research was selected to undertake the quantitative research for the campaign.

*** This survey was sought by the independent taskforce which conducted the Review of the Attorney-General's Legal Practice, but the costs were paid for by my Department.

(6)

Research Conducted

Consultant

Contract Price

Actual Price

Public education campaign for the Australian Firearms Buyback

Elliott and Shanahan Research

$233,003

$233,003

Newspoll Market Research

$169,813

$169,813

Survey of the Commonwealth's legal needs re the Review of the Attorney-General's Legal Practice

SICORE International

$33,500

$34,542

Practitioners research re NCAVAC

Elliott and Shanahan Research

$111,273

$101,273*

General public research re NCAVAC

Keys Young Pty Ltd

$70,978

$45,750**

Concept testing for NCAVAC

Elliott and Shanahan Research

$20,000

$10,000***

* This is the amount paid to November 1998—the final actual payment will not be known until the report is complete.

** This is the amount paid to November 1998—the final actual payment will not be known until the report is complete.

*** This is the amount paid to November 1998—the actual cost was $20,000.34