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Tuesday, 9 March 1999
Page: 2525


Senator Robert Ray asked the Minister for Defence, upon notice, on 25 November 1998:

(1) What was the total value of market research sought by the department on a month-by-month basis between March 1996 and November 1998.

(2) What was the purpose of each contract let.

(3) In each instance, what was the involvement or otherwise of the Office of Government Information and Advertising.

(4) In each instance; (a) how many firms were invited to submit proposals; and (b) how many tender proposals were received.

(5) In each instance, which firm was selected to conduct the research.

(6) In each instance, what was the estimated or contract price of the research work and what was the actual amount expended by the department.


Senator Newman (Family and Community Services; Minister Assisting the Prime Minister for the Status of Women) —The Minister for Defence has provided the following answer to the honourable senator's question:

(1) Market research sought by department on a month-by-month basis between March 1996 and November 1998 is:

Mar-96

$0.00

Apr-96

$0.00

May-96

$0.00

Jun-96

$0.00

Jul-96

$26,000.00

Aug-96

$0.00

Sep-96

$0.00

Oct-96

$0.00

Nov-96

$0.00

Dec-96

$0.00

Jan-97

$0.00

Feb-97

$26,000.00

Mar-97

$0.00

Apr-97

$0.00

May-97

$68,502.00

Jun-97

$42,295.00

Jul-97

$46,900.00

Aug-97

$0.00

Sep-97

$24,600.00

Oct-97

$58,964.83

Nov-97

$24,600.00

Dec-97

$0.00

Jan-98

$39,010.46

Feb-98

$0.00

Mar-98

$22,619.00

Apr-98

$0.00

May-98

$99,745.40

Jun-98

$133,225.00

Jul-98

$0.00

Aug-98

$0.00

Sep-98

$0.00

Oct-98

$15,000.00

Nov-98

$32,352.00

Total:

$659,813.69

(2) to (6)—

(2) Purpose of Contract

(3) OGIA Involvement (see note 2)

(4) (a) No. of Firms Invited to Submit

(4) (b) Tenders Received

(5) Firm Selected

(6) (a) Estimated Contract Price $

(6) (b) Actual Expenditure $

Survey of community attitudes to Defence careers

Yes

4

4

New Focus Pty Ltd

410,738

321, 462

Survey of youth attitudes

None

Unknown

Unknown

Trotman Australia(see Note 1)

29,500

29,500

Feasibility study of tele-marketing in DFRO

None

3

3

Mercadier Pty Ltd

82,000

82,000

To gauge changes/trends in attitudes towards Defence issues

None

1

1

Director of Research School Social Science ANU

5,000

6,000

To gauge DSTO-industry attitudes

Yes

6

3

Roy Morgan Research Pty Ltd

31,352

32,352

To survey community attitudes towards Defence

Yes

5

4

Frank Small and Associates

39,000

52,000

To survey community attitudes towards Defence rescue of round the world Yachtsmen

None

1

1

Frank Small and Associates

4,500

4,500

To survey community attitudes towards Defence (major benchmark research)

Yes

5

5

Market Attitude Research Services

117,000

117,000

To survey community attitudes towards Defence

None

1

1

Market Attitude Research Services

15,000

15,000

NOTE 1: The research undertaken by Trotman Australia was against an on-going contract and no source documentation is available.

NOTE 2: Where OGIA was involved, assistance was sought in (a) the preparation of the Statement of Requirement, (b) the recommendation of appropriate market research agencies to nominate for the contract, and (c) assistance in the Tender Selection process.