

- Title
QUESTIONS ON NOTICE
Department of Communications, Information Technology and the Arts: Market Research
- Database
Senate Hansard
- Date
17-02-1999
- Source
Senate
- Parl No.
39
- Electorate
VIC
- Interjector
- Page
2155
- Party
ALP
- Presenter
- Status
Final
- Question No.
225
- Questioner
Ray, Sen Robert
- Responder
Alston, Sen Richard
- Speaker
- Stage
Department of Communications, Information Technology and the Arts: Market Research
- Type
- Context
Answers to Questions on Notice
- System Id
chamber/hansards/1999-02-17/0256
Previous Fragment Next Fragment
-
Hansard
- Start of Business
- BUSINESS
-
NATIONAL HEALTH AMENDMENT BILL (No. 1) 1999
AUSTRALIAN CAPITAL TERRITORY (PLANNING AND LAND MANAGEMENT) AMENDMENT BILL 1999
THERAPEUTIC GOODS LEGISLATION AMENDMENT BILL 1999 - GOVERNOR-GENERAL'S SPEECH
- BUSINESS
-
ELECTORAL AND REFERENDUM AMENDMENT BILL (No. 2) 1998
- Second Reading
-
In Committee
- Ellison, Sen Chris
- Bartlett, Sen Andrew
- Brown, Sen Bob
- Ellison, Sen Chris
- Brown, Sen Bob
- Ellison, Sen Chris
- Brown, Sen Bob
- Ellison, Sen Chris
- Faulkner, Sen John
- Bartlett, Sen Andrew
- Ellison, Sen Chris
- Brown, Sen Bob
- Ellison, Sen Chris
- Faulkner, Sen John
- Bartlett, Sen Andrew
- Brown, Sen Bob
- Ellison, Sen Chris
- Faulkner, Sen John
- Brown, Sen Bob
- Bartlett, Sen Andrew
- Ellison, Sen Chris
- Division
- Procedural Text
- Bartlett, Sen Andrew
- Brown, Sen Bob
- Ellison, Sen Chris
- Faulkner, Sen John
- Brown, Sen Bob
- Bartlett, Sen Andrew
- Faulkner, Sen John
- Ellison, Sen Chris
- Brown, Sen Bob
- Bartlett, Sen Andrew
- Faulkner, Sen John
- Bartlett, Sen Andrew
- Bartlett, Sen Andrew
- Faulkner, Sen John
- Brown, Sen Bob
- Faulkner, Sen John
- Brown, Sen Bob
- Bartlett, Sen Andrew
- Faulkner, Sen John
- Brown, Sen Bob
- Ellison, Sen Chris
- Bartlett, Sen Andrew
- Faulkner, Sen John
- Faulkner, Sen John
- Division
- Procedural Text
- Faulkner, Sen John
- Faulkner, Sen John
- Bartlett, Sen Andrew
- Faulkner, Sen John
- Harradine, Sen Brian
- Brown, Sen Bob
- Bartlett, Sen Andrew
- Faulkner, Sen John
- Faulkner, Sen John
- Bartlett, Sen Andrew
- Harradine, Sen Brian
- Bartlett, Sen Andrew
- Bartlett, Sen Andrew
- Ellison, Sen Chris
- Bartlett, Sen Andrew
- Faulkner, Sen John
- Faulkner, Sen John
- Ellison, Sen Chris
- Faulkner, Sen John
- Bartlett, Sen Andrew
- Brown, Sen Bob
- Ellison, Sen Chris
- Harradine, Sen Brian
- Faulkner, Sen John
- Faulkner, Sen John
- Bartlett, Sen Andrew
- Brown, Sen Bob
- Faulkner, Sen John
- Faulkner, Sen John
- Ellison, Sen Chris
- Bartlett, Sen Andrew
- MATTERS OF PUBLIC INTEREST
-
QUESTIONS WITHOUT NOTICE
-
Goods and Services Tax: Compensation
(Crowley, Sen Rosemary, Newman, Sen Jocelyn) -
Goods and Services Tax: Food
(O'Chee, Sen Bill, Alston, Sen Richard) -
Royal Australian Air Force: Airspace Trial
(Hogg, Sen John, Newman, Sen Jocelyn) -
Goods and Services Tax: Compensation
(Knowles, Sen Susan, Newman, Sen Jocelyn) -
Social Security Payments: Proceeds of Sale of New South Wales Power Industry
(Faulkner, Sen John, Newman, Sen Jocelyn) -
Unfair Dismissals: Small Business
(Murray, Sen Andrew, Alston, Sen Richard) -
Tax Package: Impact
(Evans, Sen Chris, Newman, Sen Jocelyn) -
Computers for Schools Program
(Brown, Sen Bob, Ellison, Sen Chris) -
Goods and Services Tax: Mobile Home and Caravan Park Site Fees
(Murphy, Sen Shayne, Newman, Sen Jocelyn) -
Tax Reform: Indigenous Australians
(Ferris, Sen Jeannie, Herron, Sen John) -
Disability Services: Consultation
(Crossin, Sen Trish, Newman, Sen Jocelyn) -
Jabiluka Uranium Mine
(Allison, Sen Lyn, Hill, Sen Robert) -
Tax Package: Impact
(Evans, Sen Chris, Newman, Sen Jocelyn) -
Republic: Education Campaign
(Brownhill, Sen David, Ellison, Sen Chris) -
Child Disability Allowance: Eligibility
(Gibbs, Sen Brenda, Newman, Sen Jocelyn) -
Renewable Energy
(Parer, Sen Warwick, Minchin, Sen Nick)
-
Goods and Services Tax: Compensation
- ANSWERS TO QUESTIONS WITHOUT NOTICE
- NOTICES
- COMMITTEES
- NOTICES
- COMMITTEES
- DRUGS: USE BY YOUNG PEOPLE
- ELECTORATE OFFICES: COMPUTER EQUIPMENT
- MATTERS OF PUBLIC IMPORTANCE
- COMMITTEES
- MATTERS OF PUBLIC IMPORTANCE
- DOCUMENTS
- COMMITTEES
-
SUPERANNUATION LEGISLATION AMENDMENT BILL 1998
SUPERANNUATION LEGISLATION AMENDMENT (CHOICE OF SUPERANNUATION FUNDS) BILL 1998
SALES TAX LEGISLATION AMENDMENT BILL (NO. 1) 1998
TAXATION LAWS AMENDMENT BILL (NO. 5) 1998
GENERAL INTEREST CHARGE (IMPOSITION) BILL 1998 - COMMITTEES
-
ELECTORAL AND REFERENDUM AMENDMENT BILL (No. 2) 1998
-
In Committee
- Faulkner, Sen John
- Ellison, Sen Chris
- Bartlett, Sen Andrew
- Division
- Procedural Text
- Faulkner, Sen John
- Faulkner, Sen John
- Ellison, Sen Chris
- Ellison, Sen Chris
- Lightfoot, Sen Phillip
- Brown, Sen Bob
- Faulkner, Sen John
- Calvert, Sen Paul
- O'Brien, Sen Kerry
- Division
- Procedural Text
- Faulkner, Sen John
- Harradine, Sen Brian
- Ellison, Sen Chris
- Bartlett, Sen Andrew
- Faulkner, Sen John
- Brown, Sen Bob
- Harradine, Sen Brian
- Ellison, Sen Chris
- Bartlett, Sen Andrew
- Ellison, Sen Chris
- Faulkner, Sen John
- Harradine, Sen Brian
- Brown, Sen Bob
- Ellison, Sen Chris
- Bartlett, Sen Andrew
- Bartlett, Sen Andrew
- Faulkner, Sen John
- Bartlett, Sen Andrew
- Faulkner, Sen John
- Ellison, Sen Chris
- Faulkner, Sen John
- Faulkner, Sen John
-
In Committee
- DOCUMENTS
- ADJOURNMENT
- Adjournment
- DOCUMENTS
-
QUESTIONS ON NOTICE
-
Isolated and Remote Students: Retention Rates
(Allison, Sen Lyn, Kemp, Sen Rod) -
Australian Tax Office: Individual Taxpayer Audits
(Cook, Sen Peter, Kemp, Sen Rod) -
Telstra: Further Sale Report
(Murray, Sen Andrew, Ellison, Sen Chris) -
Child Disability Allowance: Applications
(Brown, Sen Bob, Newman, Sen Jocelyn) -
Telstra: Staff
(Woodley, Sen John, Alston, Sen Richard) -
Department of Finance and Administration: Conference Expenditure
(Faulkner, Sen John, Ellison, Sen Chris) -
Department of Communications, Information Technology and the Arts: Market Research
(Ray, Sen Robert, Alston, Sen Richard) -
Department of Immigration and Multicultural Affairs: Market Research
(Ray, Sen Robert, Vanstone, Sen Amanda) -
Department of the Prime Minster and Cabinet: Contracts to Worthington Di Marzio
(Ray, Sen Robert, Hill, Sen Robert) -
Department of Communications, Information Technology and the Arts: Contracts to Worthington Di Marzio
(Ray, Sen Robert, Alston, Sen Richard) -
Department of Finance and Administration: Contracts to Worthington Di Marzio
(Ray, Sen Robert, Ellison, Sen Chris) -
Department of the Prime Minister and Cabinet: Contracts to Australasian Research Strategies
(Ray, Sen Robert, Hill, Sen Robert) -
Department of Communications, Information Technology and the Arts: Contracts to Australasian Research Strategies
(Ray, Sen Robert, Alston, Sen Richard) -
Department of Finance and Administration: Contracts to Australasian Research Strategies
(Ray, Sen Robert, Ellison, Sen Chris) -
Department of Education, Training and Youth Affairs: Contracts to Australasian Research Strategies
(Ray, Sen Robert, Ellison, Sen Chris) -
Department of the Prime Minister and Cabinet: Contracts to Canberra Liaison
(Ray, Sen Robert, Hill, Sen Robert) -
Department of the Treasury: Unauthorised Disclosures Investigations
(Ray, Sen Robert, Kemp, Sen Rod) -
Depratment of Transport and Regional Services: Unauthorised Disclosures Investigations
(Ray, Sen Robert, Macdonald, Sen Ian) -
Communications: Making Australia Stronger
(Colston, Sen Malcolm, Alston, Sen Richard) -
Pensioner Education Supplement
(Allison, Sen Lyn, Newman, Sen Jocelyn) -
Fringe Benefits Tax: Change
(Cook, Sen Peter, Kemp, Sen Rod) -
Australian Animal Health Council: Consultants
(O'Brien, Sen Kerry, Alston, Sen Richard) -
Department of the Environment: Conference Expenditure
(Faulkner, Sen John, Hill, Sen Robert)
-
Isolated and Remote Students: Retention Rates
Page: 2155
Senator Robert Ray
asked the Minister for Communications, Information Technology and the Arts, upon notice, on 25 November 1998:
(1) What was the total value of market research sought by the department on a month-by-month basis between March 1996 and November 1998.
(2) What was the purpose of each contract let.
(3) In each instance, what was the involvement or otherwise of the Office of Government Information and Advertising.
(4) In each instance; (a) how many firms were invited to submit proposals; and (b) how many tender proposals were received.
(5) In each instance, which firm was selected to conduct the research.
(6) In each instance, what was the estimated or contract price of the research work and what was the actual amount expended by the department.
Senator Alston (Communications, Information Technology and the Arts)
—The answer to the honourable senator's question is as follows:
(1)—(6) Refer to the attachment.
ATTACHMENT
(1) The total value of market research sought by the department on a month-by-month basis between March 1996* and November 1998. | (2) The purpose of each contract let. | (3) The involvement or otherwise of the Office of Government Information and Advertising (OGIA). | (4) (a) How many firms were invited to submit proposals; and (b) how many tender proposals were received. | (5) The firm selected to conduct the research. | (6) The estimated or contract price of the research work and the actual amount expended by the Department. |
|---|---|---|---|---|---|
April 1996 | Research on the SAMI and Magnum Cinema exhibitions for the National Film and Sound Archive. | OGIA was not involved. | (a) 3 (b) 3 | Q Research and Marketing | Contract price: $3,750 Expenditure: $3,750 |
April 1996 Total contract price for April 1996: $18,750 | Market research regarding creative concepts for advertising for the National Science and Technology Centre. | OGIA was consulted regarding suppliers. | (a) 3 (b) 3 | Environmetr ics | Contract price: $15,000 Expenditure: $15,000 |
May 1996 Total contract price for May 1996: $3,500 | Research on the SAMI and Magnum Cinema exhibitions for the National Film and Sound Archive. | OGIA was not involved. | (a) 3 (b) 3 | Q Research and Marketing | Contract price: $3,500 Expenditure: $3,500 |
June 1996 | Research concerning visitors evaluation of exhibits at the National Science and Technology Centre. | OGIA was consulted regarding suppliers. | (a) 3 (b) 3 | Frank Small and Associates | Contract price: $10,000 Expenditure: $10,000 |
June 1996 Total contract price for June 1996: $37,500 | Conduct market research on the extent of awareness within the community of possible health issues associated with radiofrequency electromagnetic energy. | OGIA was not involved. | (a) 6 (b) 3 | AGB McNair Pty Ltd | Contract price: $27,500 Expenditure: $27,500 |
September 1996 Total contract price for September 1996: $250 | Special report on "This is Your Life" and other programs for the National Film and Sound Archive. | OGIA was not involved. | (a) 1 (b) 1 | A C Nielsen | Contract price: $250 Expenditure: $250 |
November 1996 Total contract price for November 1996: $39,700 | Provision of market research into potential sites for the National Museum of Australia. | Advice of OGIA was sought in relation to suitable consultants. | (a) 4 (b) 3 | Frank Small and Associates (Aust) Pty Ltd | Contract price: $39,700 Expenditure: $39,700 |
February 1997 Total contract price for February 1997: $7,950 | Provide exhibition evaluation work, develop a questionnaire, arrange for the National Archives of Australia staff and market research people to administer the questionnaire, and produce a report. | OGIA was not involved. | (a) 1 (b) 1 | Environmetr ics | Contract price: $7,950 Expenditure: $7,950 |
June 1997 | Questionnaire processing of a newsletter survey for the National Film and Sound Archive. | OGIA was not involved. | (a) 1 (b) 1 | Independent Research | Contract price: $800 Expenditure: $800 |
June 1997 Total contract price for June 1997: $1,150 | Research on ratings and reach for six programs with a demographic breakdown for the National Film and Sound Archive. | OGIA was not involved. | (a) 1 (b) 1 | A C Nielsen | Contract price: $350 Expenditure: $350 |
July 1997 | Educational video market analysis for the National Film and Sound Archive. | OGIA was not involved. | (a) 1 (b) 1 | Independent Research | Contract price: $3,680 Expenditure: $3,680 |
July 1997 Total contract price for July 1997: $3,780 | Provide a demographics analysis of Nude Moments for the National Film and Sound Archive. | OGIA was not involved. | (a) 1 (b) 1 | A C Nielsen | Contract price: $100 Expenditure: $100 |
October 1997 Total contract price for October 1997: $8,000 | To conduct formative evaluation for the permanent exhibition proposed for the Treasures Gallery of the new National Archives of Australia building in Canberra. | OGIA was not involved. | (a) 1 (b) 1 | Environmetr ics | Contract price: $8,000 Expenditure: $8,000 |
November 1997 Total contract price for November 1997: $39,500 | Provide an exhibit evaluation for the National Science and Technology Centre. | OGIA was consulted regarding suppliers. | (a) 4 (b) 4 | Environmetr ics | Contract price: $39,500 Expenditure: $39,500 |
December 1997 Total contract price for December 1997: $27,500 | Undertake a study to assist the Department to develop best practice retail, food and beverage outlets for the National Museum of Australia. | OGIA was not involved. | (a) 2 (b) 2 | Environmetr ics | Contract price: $27,500 Expenditure: $27,500 |
February 1998 | Market research to ascertain the level of public awareness of parallel importation of CDs and understanding of the reforms. | OGIA was involved in the development of the brief and provided a list of suggested consultants. OGIA provide secretariat services to the Ministerial Committee on Government Communications which approved the research being commissioned and the list of consultants. | (a) 9 (b) 7 | Jigsaw Strategic Research | Contract price: $73,475 Expenditure: $52,837 |
February 1998 Total contract price for February 1998: $103,475 | Qualitative testing of logo concepts for the National Council for the Centenary of Federation. | OGIA was not involved. | (a) 3 (b) 3 | Elliott and Shanahan | Contract price: $30,000 Expenditure: $30,000 |
May 1998 Total contract price for May 1998: $40,000 | Provide a visitor profile survey for the National Science and Technology Centre. | OGIA overviewed the draft of the research brief, recommended companies to approach and received a report of the final evaluation of the companies. | (a) 5 (b) 5 | A C Nielson | Contract price: $40,000 Expenditure: $40,000 |
June 1998 Total contract price for June 1998: $72,000 | Visitor research and evaluation program for Old Parliament House and the National Portrait Gallery. | OGIA provided feedback on the brief and a list of consultants. | (a) 5 (b) 4 | Environmetr ics | Contract price: $72,000 Expenditure: $34,950 |
September 1998 | Pre-testing of creative concepts for stage 1 of the Centenary of Federation communications. | OGIA provided comments on the brief, provided a list of suggested consultants and assistance throughout the briefing and selection process. | (a) 3 (b) 3 | Elliott and Shanahan | Contract price: $35,000 Expenditure: $35,000 |
September 1998 | Gauge how the recent changes at the National Archives of Australia (including the move to the new building, the name change, a publicity campaign and a shift in emphasis of some activities) have affected general awareness of the Archives amongst the Australian population. | OGIA was not involved. | (a) 1 (b) 1 | Environmetr ics | Contract price: $10,000 Expenditure: $10,000 |
September 1998 Total contract price for September 1998: $48,860 | Gauge community awareness of the National Archives of Australia in Canberra, its role and new location, and assess the effectiveness of promotional mechanisms following the publicity campaign associated with the Archives opening of new public premises in Parkes. | OGIA was not involved. | (a) 1 (b) 1 | Orima Research Pty Ltd | Contract price: $3,860 (est) Expenditure: $4,023 |
November 1998 Total contract price for November 1998: $1,200 | Participation in the initial National Film and Sound Archive research program "NIPP". | OGIA was not involved. | (a) 1 (b) 1 | Canberra Tourism and Events Corporation | Contract price: $1,200 Expenditure: $1,200 |
* The period for the Office for Government Online (previously Office of Government Information Technology) commenced on 23 October 1998 (the date it was transferred to the Department of Communications, Information Technology and the Arts).