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Wednesday, 17 February 1999
Page: 2155


Senator Robert Ray asked the Minister for Communications, Information Technology and the Arts, upon notice, on 25 November 1998:

(1) What was the total value of market research sought by the department on a month-by-month basis between March 1996 and November 1998.

(2) What was the purpose of each contract let.

(3) In each instance, what was the involvement or otherwise of the Office of Government Information and Advertising.

(4) In each instance; (a) how many firms were invited to submit proposals; and (b) how many tender proposals were received.

(5) In each instance, which firm was selected to conduct the research.

(6) In each instance, what was the estimated or contract price of the research work and what was the actual amount expended by the department.


Senator Alston (Communications, Information Technology and the Arts) —The answer to the honourable senator's question is as follows:

(1)—(6) Refer to the attachment.

ATTACHMENT

(1) The total value of market research sought by the department on a month-by-month basis between March 1996* and November 1998.

(2) The purpose of each contract let.

(3) The involvement or otherwise of the Office of Government Information and Advertising (OGIA).

(4) (a) How many firms were invited to submit proposals; and (b) how many tender proposals were received.

(5) The firm selected to conduct the research.

(6) The estimated or contract price of the research work and the actual amount expended by the Department.

April 1996

Research on the SAMI and Magnum Cinema exhibitions for the National Film and Sound Archive.

OGIA was not involved.

(a) 3 (b) 3

Q Research and Marketing

Contract price: $3,750 Expenditure: $3,750

April 1996 Total contract price for April 1996: $18,750

Market research regarding creative concepts for advertising for the National Science and Technology Centre.

OGIA was consulted regarding suppliers.

(a) 3 (b) 3

Environmetr ics

Contract price: $15,000 Expenditure: $15,000

May 1996 Total contract price for May 1996: $3,500

Research on the SAMI and Magnum Cinema exhibitions for the National Film and Sound Archive.

OGIA was not involved.

(a) 3 (b) 3

Q Research and Marketing

Contract price: $3,500 Expenditure: $3,500

June 1996

Research concerning visitors evaluation of exhibits at the National Science and Technology Centre.

OGIA was consulted regarding suppliers.

(a) 3 (b) 3

Frank Small and Associates

Contract price: $10,000 Expenditure: $10,000

June 1996 Total contract price for June 1996: $37,500

Conduct market research on the extent of awareness within the community of possible health issues associated with radiofrequency electromagnetic energy.

OGIA was not involved.

(a) 6 (b) 3

AGB McNair Pty Ltd

Contract price: $27,500 Expenditure: $27,500

September 1996 Total contract price for September 1996: $250

Special report on "This is Your Life" and other programs for the National Film and Sound Archive.

OGIA was not involved.

(a) 1 (b) 1

A C Nielsen

Contract price: $250 Expenditure: $250

November 1996 Total contract price for November 1996: $39,700

Provision of market research into potential sites for the National Museum of Australia.

Advice of OGIA was sought in relation to suitable consultants.

(a) 4 (b) 3

Frank Small and Associates (Aust) Pty Ltd

Contract price: $39,700 Expenditure: $39,700

February 1997 Total contract price for February 1997: $7,950

Provide exhibition evaluation work, develop a questionnaire, arrange for the National Archives of Australia staff and market research people to administer the questionnaire, and produce a report.

OGIA was not involved.

(a) 1 (b) 1

Environmetr ics

Contract price: $7,950 Expenditure: $7,950

June 1997

Questionnaire processing of a newsletter survey for the National Film and Sound Archive.

OGIA was not involved.

(a) 1 (b) 1

Independent Research

Contract price: $800 Expenditure: $800

June 1997 Total contract price for June 1997: $1,150

Research on ratings and reach for six programs with a demographic breakdown for the National Film and Sound Archive.

OGIA was not involved.

(a) 1 (b) 1

A C Nielsen

Contract price: $350 Expenditure: $350

July 1997

Educational video market analysis for the National Film and Sound Archive.

OGIA was not involved.

(a) 1 (b) 1

Independent Research

Contract price: $3,680 Expenditure: $3,680

July 1997 Total contract price for July 1997: $3,780

Provide a demographics analysis of Nude Moments for the National Film and Sound Archive.

OGIA was not involved.

(a) 1 (b) 1

A C Nielsen

Contract price: $100 Expenditure: $100

October 1997 Total contract price for October 1997: $8,000

To conduct formative evaluation for the permanent exhibition proposed for the Treasures Gallery of the new National Archives of Australia building in Canberra.

OGIA was not involved.

(a) 1 (b) 1

Environmetr ics

Contract price: $8,000 Expenditure: $8,000

November 1997 Total contract price for November 1997: $39,500

Provide an exhibit evaluation for the National Science and Technology Centre.

OGIA was consulted regarding suppliers.

(a) 4 (b) 4

Environmetr ics

Contract price: $39,500 Expenditure: $39,500

December 1997 Total contract price for December 1997: $27,500

Undertake a study to assist the Department to develop best practice retail, food and beverage outlets for the National Museum of Australia.

OGIA was not involved.

(a) 2 (b) 2

Environmetr ics

Contract price: $27,500 Expenditure: $27,500

February 1998

Market research to ascertain the level of public awareness of parallel importation of CDs and understanding of the reforms.

OGIA was involved in the development of the brief and provided a list of suggested consultants. OGIA provide secretariat services to the Ministerial Committee on Government Communications which approved the research being commissioned and the list of consultants.

(a) 9 (b) 7

Jigsaw Strategic Research

Contract price: $73,475 Expenditure: $52,837

February 1998 Total contract price for February 1998: $103,475

Qualitative testing of logo concepts for the National Council for the Centenary of Federation.

OGIA was not involved.

(a) 3 (b) 3

Elliott and Shanahan

Contract price: $30,000 Expenditure: $30,000

May 1998 Total contract price for May 1998: $40,000

Provide a visitor profile survey for the National Science and Technology Centre.

OGIA overviewed the draft of the research brief, recommended companies to approach and received a report of the final evaluation of the companies.

(a) 5 (b) 5

A C Nielson

Contract price: $40,000 Expenditure: $40,000

June 1998 Total contract price for June 1998: $72,000

Visitor research and evaluation program for Old Parliament House and the National Portrait Gallery.

OGIA provided feedback on the brief and a list of consultants.

(a) 5 (b) 4

Environmetr ics

Contract price: $72,000 Expenditure: $34,950

September 1998

Pre-testing of creative concepts for stage 1 of the Centenary of Federation communications.

OGIA provided comments on the brief, provided a list of suggested consultants and assistance throughout the briefing and selection process.

(a) 3 (b) 3

Elliott and Shanahan

Contract price: $35,000 Expenditure: $35,000

September 1998

Gauge how the recent changes at the National Archives of Australia (including the move to the new building, the name change, a publicity campaign and a shift in emphasis of some activities) have affected general awareness of the Archives amongst the Australian population.

OGIA was not involved.

(a) 1 (b) 1

Environmetr ics

Contract price: $10,000 Expenditure: $10,000

September 1998 Total contract price for September 1998: $48,860

Gauge community awareness of the National Archives of Australia in Canberra, its role and new location, and assess the effectiveness of promotional mechanisms following the publicity campaign associated with the Archives opening of new public premises in Parkes.

OGIA was not involved.

(a) 1 (b) 1

Orima Research Pty Ltd

Contract price: $3,860 (est) Expenditure: $4,023

November 1998 Total contract price for November 1998: $1,200

Participation in the initial National Film and Sound Archive research program "NIPP".

OGIA was not involved.

(a) 1 (b) 1

Canberra Tourism and Events Corporation

Contract price: $1,200 Expenditure: $1,200

* The period for the Office for Government Online (previously Office of Government Information Technology) commenced on 23 October 1998 (the date it was transferred to the Department of Communications, Information Technology and the Arts).