Save Search

Note: Where available, the PDF/Word icon below is provided to view the complete and fully formatted document
 Download Current HansardDownload Current Hansard    View Or Save XMLView/Save XML

Previous Fragment    Next Fragment
Monday, 22 June 1998
Page: 3700


Senator Faulkner asked the Minister for Social Security, upon notice, on 23 April 1998:

(1) What is the value of advertising placed by: (a) the department; and (b) agencies within the Minister's portfolio, on a month-by-month basis since March 1996.

(2) What proportion of advertising placed by the department or portfolio agencies since March 1996 has been for: (a) print media; (b) radio; (c) television; or (d) other, and give details of other forms of advertising used.

(3) (a) What proportion of advertising placed by the department or portfolio agencies since March 1996 has been placed through the Office of Government Information and Advertising (OGIA); and (b) what mechanism has been used for that advertising not placed through OGIA.


Senator Newman (Social Security) —The answer to the honourable senator's question is as follows:

(1) (a) and (b) The value of advertising, other than classified advertising, placed by the Department of Social Security and Centrelink from March 1996 is as follows:

March 1996 to December 1997—Nil advertising.

January 1997

Print advertising—$154,466; Radio advertising—$88,344.

(2) (a) Of the print advertising placed in January 1997, $47,810 was placed through OGIA as part of a campaign for the Family Tax Initiative. The remaining $106,656 for the announcement of new Extended Deeming rates, was placed through AIS Media.

(b) All radio advertising placed in January 1997 was to announce new Extended Deeming rates, and was placed direct through AIS Media. As this was not campaign advertising, OGIA was not involved.

(3) (a) and (b) September 1997

Print advertising—$325,000; Radio advertising—$58,380; Television advertising—$1,470,168.

All advertising placed in September 1997 was placed through OGIA.

November 1997

Print advertising—$64,000.

All advertising placed in November 1997 was placed through OGIA.