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Wednesday, 2 June 2010
Page: 5142


Ms Marino asked the Minister for Tourism, in writing, on 11 March 2010:

What Government programs or initiatives exist to directly promote and support the tourism industry in the South West of WA.


Mr Martin Ferguson (Minister for Resources and Energy and Minister for Tourism) —The answer to the honourable member’s question is as follows:

The Government has a range of initiatives to support the tourism industry covering marketing, policy, programs and industry development.

The Tourism Australia’s “There’s Nothing Like Australia” global marketing campaign will promote and support the tourism industry in all regions in Australia. This campaign will supplement existing domestic tourism marketing such as the “No leave, No life” initiative.

Australia’s South West featured in one of the seven episodes of the No Leave, No Life television series over summer 2009/10 on Channel 7. The production of this episode was in partnership between Tourism Australia, Tourism WA and Australia’s South West. The episode was watched by 1.1m Australians nationally and the region also received exposure online through the No Leave, No Life and Yahoo!7 websites. In addition to the television series, Australia’s South West sponsored the March/April 2010 issue of the No Leave, No Life tactical offers magazine which gave them logo placement on the front cover and premium advertising space.

There is a range of Australian Government programs which stimulate key elements of the tourism industry- examples include the small business programs such as Business Enterprise Centres and Enterprise Connect; indigenous employment initiatives such as the Indigenous Employment Program; climate change, environment and heritage programs such as the Climate Change Action Plan, Caring for our Country.

TQUAL grants program which provides specific funding to boost the quality and diversity of Australia’s tourism industry. In December 2009, 70 TQUAL grants were announced totalling almost $8.3 million. Of these grants eight were in Western Australia and these projects are receiving just under $690,000 in funding. This includes funding to contribute to the Fontys Pool 4 Star Tourist Accommodation Upgrade at Manjimup and funding for Augusta Margaret River Tourism Association Inc to assist with the holding of the CowParade Margaret River-developing inter-regional art/event program.