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Wednesday, 6 September 2006
Page: 127


Mr Bowen asked the Minister representing the Minister for Communications, Information Technology and the Arts, in writing, on 29 March 2006:

(1)   Did the department or any agency in the Minister’s portfolio conduct or commission an opinion poll, focus group or market research in 2005; if so, what was the (a) purpose and (b) cost of each opinion poll, focus group or market research survey conducted.

(2)   What was the name and postal address of each company engaged to conduct the poll, focus group or research identified in (1).

(3)   For 2005, what sum was spent on conducting or commissioning opinion polls, focus groups or market research surveys by the department and each agency in the Minister’s portfolio.


Mr McGauran (Minister for Agriculture, Fisheries and Forestry) —The Minister for Communications, Information Technology and the Arts has provided the following answer to the honourable member’s question:

(1)   to (3) The details of opinion polls, focus groups or market research commissioned or conducted by the Department of Communications, Information Technology and the Arts is as follows:

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

Data collection (broadband).

Research into connectivity matter.

Management Effect. GPO Box 1269, Brisbane, QLD 4001

$38,754.10

$38,754.10

Data collection (broadband)

Research into internet and broadband take-up.

Roy Morgan Research

2nd Floor, 232 Sussex Street, Sydney NSW 2000

$37,275.70

$76,029.80

Market research (broadband)

Research- telecommunications.

dandolopartners Pty Ltd

Level 2, 50 Market Street, Melbourne VIC 3000

$23,628.00

$23,628.00

The Australian software industry and vertical applications markets:

Research- ICT industry.

Whitehorse Strategic Group Limited

Level 3, 45 William Street, Melbourne VIC 3000

Cost of focus groups was not charged separately to the Australian Government

$218,400

Old Parliament House Visitor Satisfaction

Exit survey of visitors, Oct 2004-Mar 2005.

Environmetrics Pty Ltd

Locked Bag 2116

North Sydney NSW 2059

$5,469

$13,273

Old Parliament House café patrons satisfaction

Exit survey of Café in the House patrons, Oct 2004-Mar 2005.

Environmetrics Pty Ltd

Locked Bag 2116

North Sydney NSW 2059

$7044

Old Parliament House Visitor Satisfaction on Open Day Mothers Day May 2005

Exit survey of visitors on Open Day, Mothers Day May 2005.

Environmetrics Pty Ltd

Locked Bag 2116

North Sydney NSW 2059

$760

Old Parliament House Visitor Satisfaction

Exit survey of visitors, May 2005.

Shaaron Glynn

2 Ashcroft Crecent

Monash ACT 2904

$451

$2,361

Old Parliament House café patrons satisfaction

Exit survey of Café in the House patrons, Apr-Jun 2005.

Shaaron Glynn

2 Ashcroft Crecent

Monash ACT 2904

$1532

Old Parliament House Functions Review

Telephone surveys of organisations using OPH as a Functions Venue, June 2005

Adecco Australia Pty Ltd

GPO Box 3228PP

Melbourne VIC 3001

$493

$986

Old Parliament House café patrons satisfaction

Exit survey of Café in the House patrons, Dec 2005.

Adecco Australia Pty Ltd

GPO Box 3228PP

Melbourne VIC 3001

$493

 

The details of opinion polls, focus groups or market research commissioned or conducted by portfolio agencies are in the following tables:

National Library of Australia

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

Website user research

market research (user demographics etc).

Nielsen//NetRatings

59 Wentworth Avenue

Surry Hills NSW 2010

$17,215

  $39,215

Onsite visitor research

Qualitative and quantitative research of visitors to the Library..

Leapfrog Research

14 Raynor Street

Leichhardt NSW 2024

$22,000

 

National Archives of Australia

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

Recordkeeping Capability Framework Project

Develop recordkeeping capability frameworks for National Archives and Australian Public Service (APS) staff.

Solved at McConchie PO Box 880 Belconnen

ACT 2616

Cost of the focus group component of project $5,150.

$84,978.50

User-centred evaluation of National Archives website.

User-centred evaluation of recordkeeping content on the National Archives of Australia corporate website.

United Focus Pty Ltd PO Box 3215 Unley SA 5061

$54,830

Formative evaluation of National Archives website.

Formative evaluation of the redesign of the National Archives of Australia corporate website.

Ipsos Consultants 28-30 Station Street, Sandringham VIC 3191

$24,998.50

 

National Museum of Australia

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

National Museum of Australia

National Museum of Australia - Brand Audit

Audience segmentation

Brand Audit

Colmar Brunton Social Research

PO Box 2212

Canberra ACT 2601

Colmar Brunton Social

Research

PO Box 2212

Canberra ACT 2602

Cost $169,778.40 for both projects as they were done together

$203,559.40

National Museum of Australia - Canberra Venue Study

Canberra venue study

Newspoll Market Research

Level 5 Newspoll House

407 Elizabeth Street

Surry Hills NSW 2010

$33,781

 

Australian National Maritime Museum

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

ANMM ongoing internal visitor services evaluations

To gauge visitor reaction to Museum programs, events and services

N/A

N/A

$40,000 for a staff evaluation officer

 

National Gallery of Australia

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

Visitor Surveys

Market research and audience evaluation.

Market Attitude Research PO Box 214

Miranda NSW 1490

$17,810.65

$17,810.65

 

Film Australia

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

Group discussions and focus groups conducted for the Learning at Film Australia evaluation

Research purposes

Blue Moon Qualitative Research

Level 2, 71-73 Chandos Street, St Leonards, 2065

$22,627

$22,627

 

Film Finance Corporation Australia

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

FFC Brand and Communications Strategy

Market research- corporate communications

de Luxe & Associates 7 Ivy Lane, Darlington Sydney NSW 2008

$14,686.85

$14,686.85

 

Australian Sports Commission

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

ASC Awareness Research

The research aimed to determine public awareness of the ASC and its programs.

Merchantwise Pty Ltd

Level 1, 627 Chapel St

South Yarra Vic 3141

$81,543

$81,543

 

Australian Sports Anti-Doping Authority (ASADA)

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

Online survey

Online survey of stakeholders (National Sporting Organisations and elite level athletes) in preparation for the development of the ASADA strategic plan.

CPM Solutions

Suite 1303, 15 Bent St

SYDNEY

NSW 2000

$10,000

$15,918

Opinion poll

Opinion poll to seek feedback from athletes.

Moray & Agnew

GPO Box 3925

SYDNEY

NSW 2001

$5,918

 

Australia Post

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

Post regularly uses market research to assist with a range of commercial activities including product and brand awareness, retail positioning, demand drivers in the letters and parcels markets, small/medium enterprises and major customers.

 

AC Neilson

1/479 St Kilda Road

MELBOURNE VIC 3004

The NTF Group

318/5 Lime Street

SYDNEY NSW 2000

Chant Link and Associates

610 Glenferrie Road

HAWTHORN VIC 3122

Open Mind Research Group

68 Drummond Street

CARLTON VIC 3053

Research International

2/180 Albert Road

SOUTH MELBOURNE VIC 3000

Sweeney Research

170 Bridport Street

ALBERT PARK VIC 3206

TNS

290 Hawthorn Road

HAWTHORN VIC 3122

Ipos/TQA Research

28-30 Station Street

SANDRINGHAM VIC 3191

Wallis Consulting

25 King Street

MELBOURNE VIC 3000

Worthington DiMarzio

3/52 Albert Road

SOUTH MELBOURNE VIC 3205

Roberts Research

6/333 Collins Street

MELBOURNE VIC 3000

The cost of each market research activity is considered commercial-in-confidence.

Post spent a total of $2.6m on market research activities in 2005.

 

Telstra

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

Not Available

Telstra regularly conducts market research (including focus groups) to assist in the development of new products and marketing campaigns or improvement of existing services. Opinion polls and customer surveys are also conducted with Telstra’s customers to monitor customer service satisfaction and performance.

Added Value

Level 4, 414 Kent Street

SYDNEY NSW 2000

AMR Interactive

Level 14, 235-243 Jones Street

ULTIMO NSW 2007

Chant Link & Associates

610 Glenferrie Road

HAWTHORN VIC 3122

Colmar Brunton

80 Waterloo Road

NORTH RYDE NSW 2113

PO Box 1384 Macquarie Centre

NORTH RYDE NSW 2113

DBM & The Navis Group

5-7 Guest Street

HAWTHORN VIC 3122

Jigsaw Strategic Research

Levels 4 & 5, 21 Berry Street

NORTH SYDNEY NSW 2060

Q2

Level 11, 153 Walker Street

NORTH SYDNEY NSW 2060

Research International

Level 3, 67 Albert Avenue

CHATSWOOD NSW 2067

Sweeney Research

Level 1, 30-32 Market Street

SYDNEY NSW 2000

TNS

290 Burwood Road

HAWTHORN VIC 3122

Powell Research and Planning

Level 4, 491 Kent Street

SYDNEY NSW 2000

Axiom Consulting Australia

PO Box 156

CANTERBURY VIC 3126

Newton Waymen Chong

Level 4, 171 La Trobe Street

MELBOURNE VIC 3000

Inside Story

Level 5, 2 Barrack Street

SYDNEY NSW 2000

Roy Morgan Research

411 Collins Street

MELBOURNE VIC 3000

Telstra contracts external companies to assist in the development, operation and assessment of these activities. However as these companies and Telstra operate in a competitive market Telstra’s commercial arrangements with them are commercial-in-confidence.

NA

 

SBS

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

Regional Community Consultations 2005

Market and audience research in regional areas.

Cooper Symons & Associates

Level 1, Glenhuntly Road, Elsternwick VIC 3185

$550

$2,200

Connecting Diversity: Paradoxes of Multicultural Australia

SBS commissioned eighteen focus groups to explore the role media plays in the lives of young people from culturally diverse backgrounds.

Cultural & Indigenous Research Centre Australia (CIRCA)

Level 1, 93 Norton Street, Leichhardt NSW 2040

$3,990.55

$71,830

Insight

News and current affairs program related market research.

A Cast of Thousands

PO Box 711

Haberfield NSW 2045

na

$59,400

Market research

National survey- news and current affairs.

Newspoll Market Research

Level 5/ 407 Elizabeth St Surry Hills NSW 2010

na

$8,316

SBS Radio - Audience Surveys

SBS Radio conducted in-language audience surveys in Hindi, Urdu, Sinhalese and Tamil.

McNair Ingenuity Research

PO Box 898

Crows Nest NSW 1585

na

$55,550

 

ABC

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

“Behind The News” School Survey

Examine awareness, usage and attitudes towards BTN among school teachers.

Australian Survey Research

PO Box 340,

Ormond VIC 3204

$16,600.00

$16,600.00

“Collectors” project

Test reactions and attitudes to the new version of the Collectors program to be broadcast in a prime time slot.

Audience Development Australia

83/19-21 Pirrama Rd, Pyrmont NSW 2009

$20,000.00

$108,800

“Head 2 Head” project

Test reactions to new sports quiz pilot.

Audience Development Australia

83/19-21 Pirrama Rd, Pyrmont NSW 2009

$23,800.00

Q-Scores

Q-Scores - TV program appreciation monitor

Audience Development Australia

83/19-21 Pirrama Rd, Pyrmont NSW 2009

$65,000.00

“Netball’ project

TV coverage of Netball - opportunities and enhancements

Audience Development Australia

83/19-21 Pirrama Rd, Pyrmont NSW 2009

$20,000.00

$88,800

TV Ratings data ABC2

ABC2 - Reports from regional STV database

AGB Nielsen Media Research

166 Epping Rd,

Lane Cove NSW 2066

$1,475.00

$652,489

TV Ratings data ABC2

ABC2 - Reports from regional STV database

AGB Nielsen Media Research

166 Epping Rd,

Lane Cove NSW 2066

$1,500.00

TV Ratings data ABC2

ABC2 - Reports from regional STV database

AGB Nielsen Media Research

166 Epping Rd,

Lane Cove NSW 2066

$1,475.00

TV Ratings data ABC2

ABC2 - Reports from regional STV database

AGB Nielsen Media Research

166 Epping Rd,

Lane Cove NSW 2066

$2,950.00

TV Ratings data

Regional TAM Data

AGB Nielsen Media Research

166 Epping Rd,

Lane Cove NSW 2066

$525,300.00

TV Ratings - software

Regional AGB Workstation - software

AGB Nielsen Media Research

166 Epping Rd,

Lane Cove NSW 2066

$119,789.04

Datacasting research

Datacasting research.

Invoiced by:

Broadcast Australia

PO Box 1212,

Crows Nest NSW 1585

Research conducted by: Millward Brown

Level 11/181 Miller Street

North Sydney NSW 2060

$22,500.00

$22,500.00

Digital Radio research

Digital Radio Research - Melbourne Trial.

Invoiced by:

Broadcast Australia

PO Box 1212,

Crows Nest NSW 1585

Research conducted by: Colmar Brunton

Level 3 /50

Chadstone Place

1341 Dandenong Rd

Chadstone VIC 3148

$6,000.00

$6,000.00

Digital Radio research

Digital Radio survey - Melbourne Trial.

Invoice by:

Broadcast Australia

PO Box 1212,

Crows Nest NSW 1585

Research conducted by: Colmar Brunton

Level 3 /50

Chadstone Place

1341 Dandenong Rd

Chadstone VIC 3148

$15,000.00

$15,000.00

Radio Ratings - 5 city

5 city - Radio Surveys.

Commercial Radio Australia

5/88 Foveaux St,

Surry Hills NSW 2010

Research conducted by:

Nielsen Media Research

ACNielsen Centre

11 Talavera Road

Macquarie Park

NSW 2113

$553,982.16

$553,982.16

ABC Broadband Research

Market research.

Ecom Industries

3/2 Glen St,

Milsons Pt NSW 2061

$2,550.00

$2,550.00

NewsRadio Research

Understand how listeners perceive content & structure of NR weekday & weekend programs

Eureka Strategic Research

PO Box 635,

Newtown NSW 2042

$32,740.19

$32,740.19

612 ABC Local Radio Brisbane

Review listener and potential listener attitudes.

Galileo Kaleidoscope

117 Harris St,

Pyrmont NSW 2009

$42,089.82

$188,273.99

702 & 774 Local Radio Sydney & Melbourne

Provide an overall ‘health check’ for 702 & 774.

Galileo Kaleidoscope

117 Harris St,

Pyrmont NSW 2009

$71,724.94

ABC 7pm News project

Explore attitudes towards 7pm News bulletin.

Galileo Kaleidoscope

117 Harris St,

Pyrmont NSW 2009

$74,459.23

Radio National -Tertiary sector

Explore attitudes towards Radio National among tertiary sector. .

Harrison Marketing

2/66 Oxford St,

East Sydney NSW 2010

$12,000.00

$12,000.00

Ipsos Mackay Reports

Ipsos Mackay Reports subscription

Ipsos

8/80 Arthur St,

North Sydney NSW 2060

$9,700.00

$9,700.00

ABC Online Research

Access to Hitwise Australian data

Hitwise

7/580 St Kilda Rd,

Melbourne VIC 3004

$1,000.00

$1,000.00

Triple j research

Radio and attitudes to radio stations among youth.

Jigsaw Strategic Research

21 Berry St,

North Sydney NSW 2060

$65,881.00

$65,881.00

936 ABC Local Radio Hobart

Review of listener attitudes.

The Leading Edge

8/9 23 Hickson Rd,

Millers Pt NSW 2000

$22,365.00

$50,184

720 brand ‘health’ research

Assess programs & presenters for 720.

The Leading Edge

8/9 23 Hickson Rd,

Millers Pt NSW 2000

$25,280.00

ABC Local Radio - websites

Research of ABC Local Radio websites - additional costs incurred from research conducted in 2004.

The Leading Edge

8/9 23 Hickson Rd,

Millers Pt NSW 2000

$2,539.00

Radio National - Audience Development

Exploring opportunities among potential audiences for Radio National

Market & Communications Research

PO Box 637,

Spring Hill QLD 4004

$38,000.00

$38,000.00

Regional WA - Morning Prog

Listener preference for Morning programs - Local / State-wide.

Newspoll

407 Elizabeth St,

Surry Hills NSW 2010

$42,580.00

$159,947

Awareness survey

Awareness of ABC Online & ABC 2

Newspoll

407 Elizabeth St,

Surry Hills NSW 2010

$4,400.00

ABC Audience Appreciation Survey

National survey exploring community attitudes & perceptions of the ABC across all services.

Newspoll

407 Elizabeth St,

Surry Hills NSW 2010

$112,967.00

Radio Surveys

“Metro Radio Midnight to Dawn” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$14,305.00

$485,543

Radio Surveys

“Ballarat Radio” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$28,388.00

Radio Surveys

“Canberra Radio” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$11,054.00

Radio Surveys

“Sunshine Coast Radio” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW

2113

$15,000.00

Radio Surveys

“Wollongong Radio” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$17,772.00

Radio Surveys

“Newcastle Radio” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$29,133.00

Radio Surveys

“Renmark Radio” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$26,620.00

Radio Surveys

“Alice Springs Radio” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$26,184.00

Radio Surveys

“Horsham Radio” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$19,177.50

Radio Surveys

“Broken Hill Radio” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$18,351.00

TV Surveys

“Regional WA TV” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$42,000.00

TV Surveys

“Remote Central & Eastern TV” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$21,000.00

TV Surveys

“Pt Pirie/Broken Hill TV” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$21,000.00

TV Surveys

“Riverland/Mt Gambier TV” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$24,900.00

TV Surveys

“Darwin TV” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$14,000.00

Radio Surveys

“Lismore Radio” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$26,694.00

Radio Surveys

“Geraldton Radio” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$26,694.00

Radio Surveys

“Canberra Radio” Survey

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$11,054.00

Radio Surveys

“Toowoomba City Share” Report

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$200.00

TV Ratings - software

Annual fee for Media Advisor

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$2,310.00

Panorama

Panorama subscription

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$82,489.00

TV Ratings - software

Subscription to Media Gardens

Nielsen Media Research

11 Talavera Rd,

Macquarie Park NSW 2113

$7,218

Online Ratings

  Nielsen Netratings

NetRating Australia

59 Wentworth Ave,

Sydney NSW 2000

$56,912.40

$66,862.40

Internet & technology report

Internet & technology report

NetRating Australia

59 Wentworth Ave,

Sydney NSW 2000

$5,000.00

eGeneration reports

eGeneration reports

NetRating Australia

59 Wentworth Ave,

Sydney NSW 2000

$4,950.00

TV ratings data

Data report - Metro TV and national STV details

OzTam

4/50 Berry St,

North Sydney NSW 2060

$1,936.00

$1,133,716

TV ratings data

Data report - ABC2

OzTam

4/50 Berry St,

North Sydney NSW 2060

$1,695.00

TV ratings data

Data report - ABC2

OzTam

4/50 Berry St,

North Sydney NSW 2060

$1,695.00

TV ratings data

Data report - ABC2

OzTam

4/50 Berry St,

North Sydney NSW 2060

$3,390.00

TV ratings data

Ratings data - 5 city metro

OzTam

4/50 Berry St,

North Sydney NSW 2060

$1,125,000.00

Ad Testing

“Brand TVC” Creative Development Research

Red Spider

15A Wollombi Rd,

Northbridge NSW 2063

$8,400.00

$69,090.91

Classic FM - Audience Development

Opportunities and entry points to CFM among potential listeners.

Red Spider

15A Wollombi Rd,

Northbridge NSW 2063

$60,690.91

Election Monitoring

WA Election Monitoring

Rehame

140 Myrtle St

Chippendale NSW 2008

$25,000.00

$43,000

Election Monitoring

NT Election Monitoring

Rehame

140 Myrtle St

Chippendale NSW 2008

$18,000.00

ABC Broadband analysis

“ABC Broadband” Evaluation

Taylor Nelson Sofres

48 Pyrmont Bridge Rd,

Pyrmont NSW 2009

$22,000.00

$22,000.00

ABC Online - usability testing

User experience consultant conducted usability testing on a prototype of the new ABC Online home page, prior to launch.

Different

Suite 119 Eastern Lower Deck Jones Bay Wharf 26-32 Pirrama Road Pyrmont Point NSW 2009

$4,800

$4,800

ABC Online - Focus groups

3 x mini-groups to inform development of the ABC Online home page.

Connect Research & Strategy

4/90 Birriga Rd Bellevue Hill NSW 2023

$6,000

$6,000

ABC Online: eye-tracking study

Eye-tracking study of ABC Online home page.

PTG Global

L16, 207 Kent St

Sydney NSW 2000

$1,295

$1,295

 

NetAlert

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

Kidsonline@home

Kidsonline@home study (jointly with the then Australian Broadcasting Authority)

NetAlert youth project

Net Ratings Australia Pty Ltd (Nielsen/Net Ratings), 59 Wentworth Ave Surry Hills NSW 2010

Youth project focus group research conducted by NetAlert staff with the assistance of the NetAlert Chair, no external consultant utilised

$43,824.92 (this was cost to NetAlert, ABA paid other 50% of costs)

$43,824.92

 

Australian Communications and Media Authority (ACMA)

Name of opinion poll, focus group or market research

Purpose

Name of company and postal address

Cost of each opinion poll, focus group or market research- including GST

Total sum spent on opinion poll, focus group or market research for 2005 (calendar year) including GST.

Digital Media in Australian Homes

Household telephone to examine:

Uptake of digital media, particularly DTTB

Awareness, interest and attitudes

Eureka Strategic Research Pty Limited

PO Box 767 Newtown NSW 2042 AUSTRALIA

$101,453

$149,565

2005 Consumer Satisfaction Survey

Gather information for meeting ACMA’s obligations under section 105 of the Telecommunications Act 1997.

Roy Morgan Research, 411 Collins Street, Melbourne Vic 3000

$48,112