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Wednesday, 9 August 2006
Page: 84


Mr Bowen asked the Minister for Transport and Regional Services, in writing, on 29 March 2006:

(1)   Did the department or any agency in the Minister’s portfolio conduct or commission an opinion poll, focus group, or market research in 2005; if so, what was the (a) purpose and (b) cost of each opinion poll, focus group or market research survey conducted.

(2)   What was the name and postal address of each company engaged to conduct the poll, focus group or research identified in (1).

(3)   For 2005, what sum was spent on conducting or commissioning opinion polls, focus groups or market research surveys by the department and each agency in the Minister’s portfolio.


Mr Truss (Minister for Transport and Regional Services) —The answer to the honourable member’s question is as follows:

(1)   Yes.

(a)   Refer to table below.

(b)   Refer to table below.

(2)   Refer to table below.

(3)   Refer to table below.

Department of Transport and Regional Services

Name

Postal address

Purpose

Cost

(GST incl)

Colmar Brunton Social Research Pty Ltd

GPO Box 2212

Canberra ACT 2601

Market research to advise on the overarching communication strategy messages for Transport Security

$135,372

Colmar Brunton Social Research Pty Ltd

GPO Box 2212

Canberra ACT 2601

Market testing of creative material for the Green Vehicle Guide communications campaign

$37,087

Colmar Brunton Social Research Pty Ltd

GPO Box 2212

Canberra ACT 2601

Stage 1 - Online Exit Survey for Green Vehicle Guide: development and design of survey

$13,696

The Social Research Centre Pty Ltd

Level 1, 262 Victoria Street, North Melbourne Victoria 3051

To conduct surveys to monitor changes in community attitudes and perceptions on a wide range of road safety issues

$80,304

AirServices Australia

Name

Postal address

Purpose

Cost

(GST incl)

Jane’s Information Group (Strategic advisory service)

110N. Royal Street, Suite 200 Alexandria, VA 22314 US

International Market Scoping Study to scope, quantify and define AirServices’ business development markets and opportunities

$216,577

Eureka Strategic Research Pty Ltd

PO Box 767

Newtown NSW 2042

External Customer Satisfaction Research relating to perceptions of AirServices operational performance, and ongoing overall individual service delivery areas among key customer groups

$78,493

Right Management Consultants (OC) Pty Ltd

Lvl 33, Northpoint

100 Miller Street

Nth Sydney NSW 2060

Employee Opinion Survey, profiling workplace climate and employee satisfaction

$48,411

Eureka Strategic Research Pty Ltd

PO Box 767

Newtown NSW 2042

International Brand Research to assess and report on matters relating to the AirServices branding in international markets

$42,884

New Focus

Suite 3, Level 1,

99 Elizabeth St,

Sydney NSW 2000

Key Government Stakeholder Survey to obtain feedback on their expectations of AirServices Australia and provide input to the development of stakeholder relationship strategies

$23,304

NetRatings Australia Pty Ltd

59 Wentworth Ave

Surry Hills NSW

Internal Customer Survey to monitor the expectations of internal functional groups and to benchmark performance and identify key areas of organisational improvement by examining internal customer satisfaction

$12,540

Civil Aviation Safety Authority

Name

Postal address

Purpose

Cost

(GST incl)

Roy Morgan Research Pty Ltd

GPO Box 2282 U 3001

Survey of Public Attitudes to Aviation Safety

The purpose of the Survey was to measure public perceptions of the level of air safety in Australia, the performance of CASA and the level of air safety in Australia compared to North America. A total of 1500 people were surveyed.

$32,780

National Capital Authority

Name

Postal address

Purpose

Cost

(GST incl)

Orima Research

65-67 Constitution Avenue

Campbell ACT 2612

To run four focus groups from 20 to 25 June 2005, looking at the attractiveness and useability of the Parliamentary Zone, as a basis for a marketing strategy for the area.

$10,000