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Monday, 28 November 2005
Page: 131

Mr Bowen asked the Prime Minister, in writing, on 10 May 2005:

(1)   Did the department or any agency under the Minister’s portfolio conduct or commission an opinion poll, focus group or market research in 2004; if so, what was the (a) purpose and (b) cost of each opinion poll, focus group or market research survey conducted.

(2)   What was the name and postal address of each company engaged to conduct the poll, focus group or research.

Mr Howard (Prime Minister) —I am advised that the answer to the honourable member’s question is as follows:

Department of the Prime Minister and Cabinet


(a)   The Government Communications Unit (GCU) commissioned two Customer Satisfaction Surveys in 2004, to assess the performance of each of the Central Advertising System’s contracted master media agencies - Universal McCann for campaign advertising and HMA Blaze for non-campaign advertising.

(b)   The first survey covering the period December 2002 to January 2004 cost $76,182 (GST inclusive). The second survey covering the period February 2004 to November 2004 cost $53,966 including GST. Corporate Diagnostics Pty Ltd. PO Box 853 Noosa Heads QLD 4567

Portfolio Agencies

The Australian Public Service Commission


(a)   To inform the State of the Service Report 2003-04, the APSC conducted the 2004 State of the Service employee survey. As part of the survey development process, a focus group was conducted for the purpose of testing the survey instrument.

(b)   The cost of the focus group is estimated at $625 (as the focus group is not a separate item in the contract, it is not possible to calculate the exact cost of the focus group).

(2)   ORIMA Research PO Box 67 Lyneham ACT 2602

Commonwealth Ombudsman


(a)   The Commonwealth Ombudsman contracted a market research company to conduct a client satisfaction survey to measure the current level of satisfaction of two types of complainants, those whose complaint was investigated and those who were advised to pursue their complaint with the relevant agency, across a range of service attributes as reflected in the Commonwealth Ombudsman’s Client Service Charter. The research also assisted in identifying ways to improve service levels and to identify and analyse any changes that have occurred in client satisfaction since the survey was conducted in 2000.

(b)   $60,830, inclusive of GST

(2)   AC Nielsen AC Nielsen Centre 11 Talavera Road Macquarie Park NSW 2113

Australia Day Council


(a)   Recruitment, moderation, and analysis of three group discussions with citizens aged 18-65 years in Sydney on reactions to proposed advertising for Australia Day 2005; and recruitment, moderation, and analysis of three group discussions with citizens aged 18-65 years in Sydney on reactions to revised advertising print concepts for Australia Day 2005.

(b)   $11,500 and $11,550

(2)   Elliot and Shanahan Research Suite 102 83 York Street Sydney NSW 2000