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Wednesday, 23 June 2004
Page: 31268


Mr LATHAM (2:07 PM) —My question is to the Prime Minister on the subject of junk food advertising. Is the Prime Minister aware that, last July, the Minister for Children and Youth Affairs spoke at an advertising industry conference in Sydney dealing with pester power—that is, the way in which advertising can entice children so that they pester their parents into buying products like junk food? Does the Prime Minister agree with Minister Anthony when he said:

Let me say to you as a parent—it is pester power and we hate you guys!

... ... ...

If you are not prepared to act responsibly then community pressure will force the Government to regulate the industry.

Prime Minister, when will the government regulate the industry to ban junk food ads on children's television?


Mr HOWARD (Prime Minister) —If my memory serves me correctly, the Leader of the Opposition asked me a question very much like this only a couple of weeks ago. My answer is the same now as it was then. I have stated the government's position. We do not support, will not be joining and would not dream of joining the Labor Party on this particular issue for the reasons that I have outlined.