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Monday, 3 November 2003
Page: 21892


Mr Albanese asked the Minister for Employment Services, upon notice, on 11 September 2003:

What initiatives were taken by both DEWR and Centrelink to inform jobseekers about the changes to the Job Network that occurred on 1 July 2003 and what was the total expenditure on these initiatives, including the costs of developing and producing pamphlets, mail-outs and advertisements.


Mr Brough (Minister for Employment Services and Minister Assisting the Minister for Defence) —The answer to the honourable member's question is as follows:

Job seekers were informed about the changes to Job Network in several ways including:

direct mail—eligible job seekers received personalised letters informing them of the new servicing arrangements;

press advertising in rural, regional and suburban press as well as ethnic, indigenous and specialty press; and

two specific brochures explaining the changes to Job Network were developed and distributed as part of the mail out. The brochures were also distributed widely through Job Network and Centrelink offices.

Job seekers were directed to a call centre specifically established to assist with these changes.

The total cost of these communication initiatives was $1,271,418.97 including:

$153,049.70 for development and printing of two brochures and translating them into 20 community languages;

$905,084.12 for the mail out to mid September 2003; and

$213,285.15 for press advertising.

In addition, DEWR paid Centrelink $4.9 million for call centre operations associated with these changes.