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Monday, 20 October 1997
Page: 9339

(Question No. 2211)


Mr Kelvin Thomson asked the Minister for Administrative Services, upon notice, on 22 September 1997:

(1) Did he issue a press release on 24 July 1997 concerning the Australian made campaign, which stated that all current users had been advised in 1996 of the Government's decision to allow them to continue to use the new logo until new arrangements had been announced.

(2) Is he able to say whether Mr M. Paterson, Chief Executive of the Australian Chamber of Commerce and Industry (ACCI), in a letter dated 1 September 1997, stated that the Government has advised all licensees that it had extended use of the logo until 30 June 1997; if so, is this correct.

(3) When will new administrative arrangements for the campaign be announced.

(4) What financial and other resources (a) have been and (b) will be contributed towards the Australian made campaign.

(5) What criteria were used by his Department to select the ACCI to run the Australian made campaign.


Mr Ruddock —The answer to the honourable member's question is as follows:

I am advised that:

(1) A press release was issued by the former Minister for Administrative Services on

24 July 1997.

(2) I am not aware of the contents of any letter from Mr Paterson dated 1 September 1997. I am aware, however, that in a letter dated 7 July 1997, Mr Paterson advised that the Government had extended the use of the licences until June 30 1997. This was not correct—the Government has allowed licensees to continue to use the logo until new arrangements are in place.

(3) New arrangements for the logo will be announced when wider country of origin labelling issues are resolved.

(4) (a) Since 1986 the Commonwealth has contributed approximately $19 million to fund advertising and promotional campaigns to raise consumer awareness of the logo.

(4) (b) It is not known at this stage what level of Commonwealth funding, if any, will be allocated to any future promotional campaign for the Australian made logo.

(5) No decision has been made on who will administer any new arrangements for the logo.