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24 March 2011

330  MS J. I. BISHOP: To ask the acting Minister for Foreign Affairs—

(1) What is the target audience for the Australia Network, and was it determined by market research; if so, is this research publicly available.

(2) Has the Minister’s d epartment undertaken any studies to determine whether the Australia Network is reaching this audience; if so, when were they undertaken and what were the results.

(3) Did the Minister’s department undertake a study of the Australian Network’s effectivenes s before the Government announced it would put out to tender a new 10 year contract.

(4) Does the Minister’s department believe that television remains the best medium for reaching this target audience; if so, why.