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Tuesday, 23 March 1999
Page: 3063


Senator Robert Ray asked the Minister representing the Minister for Foreign Affairs, upon notice, on 26 November 1998:

(1) What was the total value of market research sought by the department on a month-by-month basis between March 1996 and November 1998.

(2) What was the purpose of each contract let.

(3) In each instance, what was the involvement or otherwise of the Office of Government Information and Advertising.

(4) In each instance; (a) how many firms were invited to submit proposals; and (b) how many tender proposals were received.

(5) In each instance, which firm was selected to conduct the research

(6) In each instance, what was the estimated or contract price of the research and what was the actual amount expended by the department.


Senator Hill (Environment and Heritage) —The Minister for Foreign Affairs and the Minister for Trade have provided the following information in answer to the honourable senator's question:

AusAID and AUSTRADE have recorded expenditure on market research during the period covered by question 221, as follows:

AusAID

(1) What was the total value of market research sought by the department on a month-by-month basis between March 1996 and November 1998.

$89,203

(2) What was the purpose of each contract let.

(a) December 1996—Review of Community Attitudes on Overseas Aid

(b) April 1998—Market testing of information brochure `Commonly Asked questions about aid'

(c) May 1998—Identifying and Measuring Public Opinion Towards Overseas Aid Wave I: 1998 (commissioned in response to Government's acceptance of recommendation 19.3 of the Committee of Review of Australia's Overseas Aid Program)—collaborative research project with Australian Council for Overseas Aid (ACFOA).

(d) June 1998—National omnibus polling to determine public attitudes to overseas aid through telephone questionnaire (commissioned as part of research detailed at (c).)

(3) In each instance, what was the involvement or otherwise of the Office of Government Information and Advertising.

(a) OGIA consulted about the tendering process. On advice of OGIA a limited competitive tender process was undertaken.

(b) No involvement

(c) See (a). These projects were continuations of the initial research consultancy.

(4) In each instance; (a) how many firms were invited to submit proposals; and (b) how many tender proposals were received.

(a) On advice of OGIA, a limited competitive tendering process was undertaken. Four companies were invited to submit, and four proposals were received.

(b) Two proposals invited; one received.

(c) See (a)

(d) Commissioned as part of consultancy at a) and c)

(5) In each instance, which firm was selected to conduct the research.

(a) Elliott and Shanahan

(b) Orima Research

(c) Barry J Elliott

(d) Newspoll

(6) In each instance, what was the estimated or contract price of the research and what was the actual amount expended by the department.

(a) Contract price $18,000; Actual expenditure $21,370.

(b) Contract price $8,000; Actual expenditure $8,000

(c) Contract price $44,313; Actual expenditure: $44,313

(d) Contract price $23,620; Actual expenditure $23,620

AUSTRADE

(1) What was the total value of market research sought by the Department on a month-by-month basis between March 1996 and November 1998.

$722,846

(2) What was the purpose of each contract let.

i 1995/96 Export Impact Study, Outwards Investment Impact study, Client Service Improvement Study

ii 1995/96 Inwards Investment Impact Study

iii 1996/97 Export Impact Study, Outwards Investment Impact study, Client Service Improvement Study

iv 1997/98 Export Impact, Outward Investment & Inward Investment Impact Studies

v 1997/98 Client Satisfaction Survey relating to the Export Market Development Grants (EMDG) scheme

vi 1998 Client Service Charter focus groups and quantitative follow up survey

vii Monthly client service survey on Austrade's hotline performance

viii Survey to assess the impact of Austrade's awareness campaign

ix Survey to determine client views on Austrade-sponsored trade exhibitions

(3) In each instance, what was the involvement or otherwise of the Office of Government Information and Advertising.

Austrade did not use the Office of Government Information and Advertising.

(4) In each instance; a) how many firms were invited to submit proposals; and b) how many tender proposals were received.

i-iv (a) one

(b) one

v (a) five

(b) four

vi (a) five

(b) five

vii (a) one

(b) one

viii (a) none

(b) none

ix (a) eight

(b) four

(5) In each instance, which firm was selected to conduct the research

i-iv Newspoll Market Research.

Austrade had contracted Newspoll on occasions prior to the period of this question to provide market research concerning Austrade's performance (i.e. export and investment impact and client service/satisfaction studies), on which the organisation reports annually and provides trend analysis against previous reports. Prior to 1995/96, a number of companies were used by Austrade to conduct these studies. For 1995/96 and in subsequent years, Austrade chose to streamline its market research by choosing one company to perform all of the organisation's requirements. Newspoll Market Research have proven their ability to satisfy all of Austrade's requirements and has provided services at a standard market rate. Having one high quality service provider has resulted in greater consistency of data and analysis. Newspoll have also worked collaboratively with Austrade to improve the content and collection methodology for market research.

v Newspoll Market Research

vi AC Neilson

vii TARP Direx.

TARP Direx has been conducting a monthly survey of Austrade hotline callers since September 1994. At that time, TARP had been providing this type of service in the United States for many years and were the only providers of this specific (ongoing tracking) service in Australia.

viii Wallace Consulting Group

Proposals were not sought by Austrade for this work as the job was organised by an advertising agency (The Principals) with whom Austrade has had an ongoing Consultancy Agreement to provide services since September 1996.

ix Stancombe Research & Planning

(6) In each instance, what was the estimated or contract price of the research and what was the actual amount expended by the department.

Total contract price $713,530

Total actual expenditure $722,846

The disclosure of the contract price and actual expenditure details relating to any particular Australian organisation, or other commercial-in-confidence information, is prevented under the secrecy provisions of the Australian Trade Commission Act.